This Is Creating

Tech investors dump cash into software because it scales fast and prints money. Design led projects often struggle because they focus on helping people who can't afford to pay. Good intentions don't pay the bills. You can either spend your life fighting capitalism or learn to work inside it. The secret is finding deep pockets in the system who benefit when you solve the end user's prob...

Ever wonder why so many companies push AI, but nobody on the ground actually uses it? In this clip from my interview with Ziqq, we talk through why true AI transformation fails when people feel threatened by it. If your team is confused about their roles or worried about job security, even the best software goes unused. Subscribe for full interviews here: → https://www.youtube.com/@Tavasolian Conn...

Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

Subscribe for more content here: → https://www.youtube.com/@Tavasolian Connect with me: → https://www.instagram.com/thisiscreatingpodcast/ → https://www.linkedin.com/in/sara-tavasolian/

What happens when you spend years assuming founders are built differently—and then you become one yourself? In this episode, I sit down with Tanyka Davson, co-founder of Cubbi. Tanyka went from corporate PR to co-founding a discount platform for new parents with her sister, Olivia. They built their first MVP themselves, pitched 1,000 brands to launch with 30, landed 5,000 sign-ups in two weeks, an...

City leaders keep trying to fix the housing crisis using the exact same old playbook. They ignore new tech completely, so nothing changes year after year. Bringing in younger builders who actually use AI gives cities fresh answers to massive problems. We have to start working across borders and using better tools to get real homes built for everyone. Full episode on the channel 👆 Subscribe for mo...

Made to order, not made to waste. Dario Rjeili explains how the jewelry industry has spent decades overproducing. Making 20 versions of the same ring just to cover every size and stone variation. In this clip he breaks down how digital production cuts that to 2, what traceability from mine to finger actually looks like, and why the next generation will expect to know exactly where what they wear c...

Philip Börjesson argues that's the wrong question. With 50 million people on nonprofit payrolls and 200 million volunteers globally, the sector is underfunded at the core. Donors still measure overhead instead of growth. A high overhead that doubles your impact every year can beat a lean budget that grows 2% annually. This episode breaks down why the nonprofit sector struggles to innovate, why tra...

What happens when AI can do the work, but you haven’t had the years of experience needed to know if the work is any good? James “JP” Poulter explains why job obsolescence isn’t only about losing jobs. It’s also about what happens when young people lose the formative years where they learn their craft, build character, and learn how to work with other people. James is an AI specialist, founder of V...

Building AI without watching what's coming next. Patrik Kägu has seen it happen. A company that's relevant today can be gone next week when a faster model drops or a cheaper solution launches. In this clip he breaks down why product market fit in AI is still unsettled and why the bigger risk is assuming you have time to figure it out. Watch now on YouTube or listen wherever you get your podcasts 🎙...

Fredrik actually started out wanting to be an airline pilot before he switched paths and went to Chalmers to study engineering. It wasn't until he got into consulting, though, that it really clicked for him: code on its own doesn't mean much if you don't actually get the business problem you're trying to solve. Today he's a CTO leading a senior engineering team, and he decided to go all-in on AI-f...

Jon Jönsson thought AI would completely replace recruiters. Then he built the tool himself, and that's what changed his mind. He started in sales, then built Sacore, a recruitment firm that runs across 4 Nordic countries. To fix his own hiring bottlenecks, he built an AI sourcing tool. It worked well enough that other agencies started using it too, and that eventually became Instalent. His view: s...

What happens when you're offered a quarter-million dollars to build a dream project—and you walk away from it? Early in his career, design leader and educator Ziqq Rafit did exactly that. He realized a hard, uncomfortable truth that most builders ignore: "Sometimes, not designing anything is much better than designing something that will cause more harm than good." In a world completely obsessed w...

Most founders are flying blind with their money. They’re out there chasing customers and growth, but have almost no clue what their actual runway looks like or what big bills are coming down the pipe. That’s exactly the problem Hassan kept seeing when he was working in commercial finance helping startups. So he decided to do something about it and built Flocast — a tool that gives startups and sma...

Struggling to find purpose beyond career success? In this clip, Christophe El-Khoury shares the question that guides his decisions and helps him stay focused on what matters the most. Listen to the full episode for a deeper conversation on purpose, business, and personal growth.

Hugh Chichester (Founder & CEO of Naya) reveals how he’s building offshore AI teams that help small and medium sized businesses compete with giants without massive hiring or huge costs. From refugees to Kurdish engineers, he shares why the future of AI work may not be in Silicon Valley, but in the Global South. Hugh Chichester is the Founder and CEO of Naya, a company that builds and manages o...

Vinchy is building a new way to produce fashion, and it starts with fixing a system most people never see. She went from finance and consulting into fashion, only to discover how broken the supply chain really is. Minimum order quantities, miscommunication, overproduction and wasted inventory are holding back new designers and damaging the industry. Now she’s building an operating system to change...

Most companies think AI adoption is a technology problem. It’s not. AI consultant Ideja explains why the real challenge in building a company with AI is not the tools, but the people, systems, and decisions behind them. Ideja works with companies across Europe, helping teams move from scattered AI pilots to real strategy, execution, and adoption. With a background outside of tech, she brings a rar...

What does it take to build a company when AI is changing everything? Henrik Djurestål on startup strategy, founder decisions, and scaling a company with AI. Henrik Djurestål is the founder of Vorker. AI, an AI coworker platform built for small and medium B2B businesses. With a background in robotics and defense AI at Saab, he left to build a product around a simple thesis — small companies with th...

What happens to humans when AI enters the workplace? Evelina Dzimanaviciute on workplace culture, leadership, human value, and adapting to AI. Evelina Dzimanaviciute is the founder and CEO of Elite Mind Consultancy . She helps companies design better workplaces through behavioral neuroscience, leadership development, and organizational strategy, with a focus on human performance, psychological saf...

How do founders build and ship when the system around them can break? In this episode, Christophe, a CTO and technology advisor in Beirut, shares what building looks like after financial collapse and mass talent migration. He also co-founded The Collective , an effort to connect Lebanon’s ICT ecosystem when universities, companies, founders and government operate in silos. We talk about: What happ...

Podcast Episode How design engineers build real world impact across science, art and public systems and why playing the game does not mean losing your values. Can creative work move from speculative installation to infrastructure without losing its integrity? In this episode, Luisa, media agnostic design engineer, artist and founder of Studio LJ, shares how she works across robotics, climate syste...

Can a single moment in public space change how millions of people feel? Outdoor strategist Michel Robles reveals how brands build emotional connection, cultural relevance and lasting impact through public space, large scale murals and unforgettable real world experiences. Michel Robles is a marketing leader working at the intersection of culture, creativity and public space. With over 10 years of...

Startup boards explained: Why most founders get governance wrong — and how great board work actually scales companies. In this episode, Sara Almgren, co-founder of Deb (Diverse Executive Boards), breaks down how corporate governance really works in Sweden — and why many startups build a board of directors too early. Founders often create unnecessary complexity, blurred roles, and decision-making f...