This Is Creating

Most founders are flying blind with their money. They’re out there chasing customers and growth, but have almost no clue what their actual runway looks like or what big bills are coming down the pipe. That’s exactly the problem Hassan kept seeing when he was working in commercial finance helping startups. So he decided to do something about it and built Flocast — a tool that gives startups and sma...

Struggling to find purpose beyond career success? In this clip, Christophe El-Khoury shares the question that guides his decisions and helps him stay focused on what matters the most. Listen to the full episode for a deeper conversation on purpose, business, and personal growth.

Hugh Chichester (Founder & CEO of Naya) reveals how he’s building offshore AI teams that help small and medium sized businesses compete with giants without massive hiring or huge costs. From refugees to Kurdish engineers, he shares why the future of AI work may not be in Silicon Valley, but in the Global South. Hugh Chichester is the Founder and CEO of Naya, a company that builds and manages o...

Vinchy is building a new way to produce fashion, and it starts with fixing a system most people never see. She went from finance and consulting into fashion, only to discover how broken the supply chain really is. Minimum order quantities, miscommunication, overproduction and wasted inventory are holding back new designers and damaging the industry. Now she’s building an operating system to change...

Most companies think AI adoption is a technology problem. It’s not. AI consultant Ideja explains why the real challenge in building a company with AI is not the tools, but the people, systems, and decisions behind them. Ideja works with companies across Europe, helping teams move from scattered AI pilots to real strategy, execution, and adoption. With a background outside of tech, she brings a rar...

What does it take to build a company when AI is changing everything? Henrik Djurestål on startup strategy, founder decisions, and scaling a company with AI. Henrik Djurestål is the founder of Vorker. AI, an AI coworker platform built for small and medium B2B businesses. With a background in robotics and defense AI at Saab, he left to build a product around a simple thesis — small companies with th...

What happens to humans when AI enters the workplace? Evelina Dzimanaviciute on workplace culture, leadership, human value, and adapting to AI. Evelina Dzimanaviciute is the founder and CEO of Elite Mind Consultancy . She helps companies design better workplaces through behavioral neuroscience, leadership development, and organizational strategy, with a focus on human performance, psychological saf...

How do founders build and ship when the system around them can break? In this episode, Christophe, a CTO and technology advisor in Beirut, shares what building looks like after financial collapse and mass talent migration. He also co-founded The Collective , an effort to connect Lebanon’s ICT ecosystem when universities, companies, founders and government operate in silos. We talk about: What happ...

Podcast Episode How design engineers build real world impact across science, art and public systems and why playing the game does not mean losing your values. Can creative work move from speculative installation to infrastructure without losing its integrity? In this episode, Luisa, media agnostic design engineer, artist and founder of Studio LJ, shares how she works across robotics, climate syste...

Can a single moment in public space change how millions of people feel? Outdoor strategist Michel Robles reveals how brands build emotional connection, cultural relevance and lasting impact through public space, large scale murals and unforgettable real world experiences. Michel Robles is a marketing leader working at the intersection of culture, creativity and public space. With over 10 years of...

Startup boards explained: Why most founders get governance wrong — and how great board work actually scales companies. In this episode, Sara Almgren, co-founder of Deb (Diverse Executive Boards), breaks down how corporate governance really works in Sweden — and why many startups build a board of directors too early. Founders often create unnecessary complexity, blurred roles, and decision-making f...

What happens when your generosity runs into a broken system? We talk a lot about donating...giving back and doing good. But most of us don't really know where our money goes, how it moves, or what actually changes because of it. Behind every donation is a whole world of nonprofits, governments, technology, trust and human behavior. And a lot of that world is complex, outdated and hard to see from...

We often talk about cities like they're finished. Buildings go up. People move in. Life is supposed to follow. But get close to real estate and you see something else. Small decisions keep repeating. Old systems stay locked in. Over time, the cracks appear. My guest today, Roger Tofft , has spent years working inside that reality. Roger operates at the intersection of real estate and technology in...

Traditional jewelry trade shows are facing extinction: skyrocketing costs, exclusive barriers, massive inventory risks, and outdated logistics shutting out emerging designers and artisans. Enter Digital Jewelry Week , the hybrid digital-physical revolution founded by Dario Rjeili. In this eye-opening interview, Dario reveals how he's disrupting high-end jewelry: from finance/VC to a platform democ...

Most of us founders treat IP like something we will deal with “later” and then we dive headfirst into AI without a plan. The result? Lawsuits, losing ownership of what you built, getting blocked when you try to scale, or watching the next big model wipe out your edge overnight. In this open chat, my longtime advisor Patrik Kägu (25+ years helping startups at ALMI) lays out the tough truths he sees...