The VICI Code: Purpose-Driven Profits

In episode 46 of The VICI Code , Joe Dunaway interviews Matt Morizio, Founder of Reconstructing Wealth & Former MLB Draft Pick, as they dive deep into the pillars of sustainable success: leadership rooted in example, relentless goal-setting, and cultivating generational impact.  Tune in to unlock the actionable strategies and mindset shifts that fuel both personal and professional legacies!  T...

In episode 45 of The VICI Code , Joe Dunaway interviews Kavita Ajwani, Founder of Dashing Date & Huddle Eleven Elite, as she shares practical advice, compelling stories of transformation, and reveals how embracing love and partnership leads to tangible growth—in business and in life.   Tune in for an inspiring conversation guaranteed to help you build your best self, both in the boardroom and...

In episode 44 of The VICI Code , Joe Dunaway interviews Angela H. Brown, Executive Director of Craft Lake City & Owner of SLUG Magazine as she shares insights into the leadership lessons she learned by bootstrapping both her magazine and nonprofit, the systems and discipline she applied to scale teams from a single part-timer to more than 10 full-time staff and 100+ volunteers, and the mindset...

In episode 43 of The VICI Code , Joe Dunaway interviews Devin Karpes, Founder of True Traction, as he shares not just frameworks, but the critical daily habits and conscious decisions that make elite execution possible—from morning breathwork to being truly present with family.  Tune in for motivation, strategic insights, and the leadership edge you need to win in the age of AI!  TIMESTAMPS [00:00...

In episode 42 of The VICI Code , Joe Dunaway interviews Marko Bizjak, Founder of Marvix Digital & Creator of the Marvix Growth Engine™, as he explores everything from the “prisoner” realization that traps talented entrepreneurs, to creating pipeline command centers that turn every inquiry into a tracked opportunity, and building company culture through discipline, relationships, and faith.  Tu...

 In episode 41 of The VICI Code , Joe Dunaway interviews Mark Mendez, Founder of JIT Delivers It (Just In Time), as they dive deep into the journey of an entrepreneur who shares their experiences of failure, growth, and the lessons learned along the way. Tune in for raw, honest insights about faith, family, and the relentless pursuit of victory in business. TIMESTAMPS [00:02:25] Slow, gradual clim...

In episode 40 of The VICI Code , Joe Dunaway interviews Brian Stewart, Founder of Leadology and BMP Tuning, as he shares his battle-tested wisdom on eliminating chaos during the scaling phase and how he has successfully scaled a brand from $900 million to over $2 billion in sales. Tune in as we uncover the architecture of growth and learn how to navigate the chaos that often hinders scaling busine...

In episode 39 of The VICI Code , Joe Dunaway interviews Chris Werner, Founder of Vidar Law & Fractional General Counsel, who shares his insights on transitioning from big law to fractional general counsel, protecting innovative tech companies, and navigating high-stakes litigation. Tune in as we uncover valuable insights into the architecture of protection and the proactive mindset required in...

In episode 38 of The VICI Code , Joe Dunaway interviews Andrea Mladin, Founder of Business Detox & AI Workflow Strategist, who discusses her work helping founders detox their businesses through simpler processes, stronger research, and better use of AI. Tune in for a powerful conversation that could redefine your approach to entrepreneurship! TIMESTAMPS [00:02:36] Business detox for startups....

In episode 37 of The VICI Code , Joe Dunaway interviews Jennifer Weber, Founder & Owner of SDG Promotions, Inc., as she explains how clarity, governance, and planning can reduce waste, protect brand consistency, and create better outcomes for multi-location teams. Tune in for a discussion that connects business systems to leadership, showing how vision and purpose shape organizations' pre...

In episode 36 of The VICI Code , Joe Dunaway interviews Jaben Makings, Founder of Onnix Investments, as he shares how responding quickly and setting expectations can become a real competitive advantage in a market shaped by automation and weak follow-through. Tune in for a conversation that centers on leadership, accountability, and the shift from trying to be the “cool boss” to creating clear exp...

In episode 35 of The VICI Code, Joe Dunaway interviews Kelly Jedele, Founder & CEO of Let Kelly, as she explains how her leadership style empowers women, delivers consistent results, and proves that success is scalable without burning out. Tune in, get inspired, and start building your victory code! TIMESTAMPS [00:00:02] Meet Kelly Jedele [00:02:30] Lessons from Mary Kay: Leadership roots and...

In episode 34 of The VICI Code , Joe Dunaway interviews Tony Hoong, Founder & CEO of The CPA Dude, who shares how listening to clients sparked his leap from the “hamster wheel” of compliance to thinking ahead and implementing AI-powered solutions.  Tune in now for strategies you can implement today—and set yourself up to keep more of what you earn! TIMESTAMPS [00:00:02] Unlocking small busines...

In episode 33 of The VICI Code , Joe Dunaway interviews Aurelie Couble (PLV), Music Producer, YouTuber, and Music Business Coach, as she shares her journey from a VFX film industry runner to a six-figure music entrepreneur—breaking the “starving artist” stereotype along the way. Tune in for an episode that will equip you with the stories, systems, and motivation you need to turn passion into produ...

In episode 32 of The VICI Code , Joe Dunaway interviews Brady Lowe, Founder & CEO of Taste Network, as he shares his insights on the importance of integrity in partnerships, the value of delegating tasks, and how to create a legacy that aligns with personal values. Tune in as we unpack the keys to success in the food industry and learn how to create meaningful connections through food and stor...

In episode 31 of The VICI Code , Joe Dunaway interviews Ryan Woodruff, CEO of Clear Path for Veterans, as he shares his personal experiences with isolation, mental health challenges, and the life-changing impact of service dogs as social facilitators for veterans. Tune in for an honest conversation about faith, family, and the journey to victory. TIMESTAMPS [00:00:48] Warrior culture and mental he...

In episode 30 of The VICI Code , Joe Dunaway interviews Ryan Mueller, CEO of Plexa Housing, as he shares how he leverages daily fitness and purposeful routines to maintain mental grit, balancing wealth creation with being present for his family. Tune in to this episode, apply the proven systems, and take action to build stability, freedom, and legacy—both for your family and those you serve.  TIME...

In episode 29 of The VICI Code , Joe Dunaway interviews Alex Gorelik, Partner at Polaris Land Surveying & Founder of Squeakly Cleaning, as he shares the process of pivoting from short-term rental services after legislative changes—demonstrating adaptability and resilience in the face of industry upheaval. Tune in now and learn how immigrant grit, technical precision, and unwavering purpose can...

In episode 28 of The VICI Code, Joe Dunaway interviews Kalvin Langenberg, Founder of Long Haul Coaching & The Savage Man Project, who shares how he rebuilt his philosophy and now empowers CEOs, business owners, and driven individuals to reshape their lives and organizations. Tune in for practical strategies for implementation that don’t require a massive budget but deliver enormous results. TI...

In episode 27 of The VICI Code , Joe Dunaway interviews powerhouse CPA and entrepreneur, Vanessa Lay, co-owner of Lay & Company, LLC, as they dive into the transformative journey of a leader who traded the rigid corporate climb for the meaningful impact of boutique business ownership—building a company grounded in faith, family, and authentic relationships. Tune in for inspiration, actionable...

In episode 26 of The VICI Code , Joe Dunaway interviews Rob Ladabouche, owner of Stacked Systems, as he discusses the importance of building lean systems to eliminate tech waste, allowing business owners to reclaim their time and focus on what they love. Tune in for an engaging conversation that highlights the power of effective systems in achieving business success. TIMESTAMPS [00:03:19] Tech deb...

In episode 25 of The VICI Code , Joe Dunaway interviews Luke Schnacke, CEO of Ironman 4x4, a global leader in off-road armor, suspension, and camping gear, as he shares his personal mission of creating empowering products that inspire courage and dreams, emphasizing that true character is revealed not in smooth sailing but in how we navigate life's challenges.  Tune in for raw and honest conv...

In episode 24 of The VICI Code , Joe Dunaway interviews John Kaplar, founder of FOCUSED SketchUp, as they dive deep into the world of 3D design and rendering, exploring how John empowers interior and kitchen designers to overcome the overwhelming learning curve and create stunning visuals with confidence. Tune in as we explore John's insights on navigating the learning curve and driving busin...

In episode 23 of The VICI Code , Joe Dunaway interviews Jaon Khalipa, CrossFit Games champion and founder of NC Fit Gym, as he shares how this personal crisis reshaped his definition of strength and resilience, and how he translated the discipline of CrossFit into leadership and advocacy. Tune in as we unlock Jason's insights on maximizing purpose and overcoming challenges. TIMESTAMPS [00:03:...

In episode 22 of The VICI Code , Joe Dunaway interviews Rachel Clawson, founder of Barrel Room Media, who shares how her unique background in finance and viticulture shapes her approach to helping craft brands grow through intentional, collaborative digital marketing strategies. Tune in for insights that decode the path to victory in the world of small business. TIMESTAMPS [00:01:09] Finance and c...