The VICI Code: Purpose-Driven Profits

In episode 61 of The VICI Code , Joe Dunaway interviews  Carter Looney, M&A Advisor at Meritage Partners & Global Entrepreneur. He explains why owners should work with qualified tax advisors well before a transaction and why, in an ideal scenario, exit preparation can begin around five years before a sale. More importantly, he emphasizes that separating the business from yourself can start...

In episode 60 of The VICI Code , Joe Dunaway interviews Tim Mitchell, Chef Founder & CEO of Mangia Catering and MNG Collective, as he shares how he transitioned away from personally handling every part of the culinary process while maintaining quality through training, accountability, guardrails, and final checks. His philosophy is simple: train people well, trust them to execute, and create s...

In episode 59 of The VICI Code, Joe Dunaway interviews JP Rinylo, Founder of Starting Point Associates & Revenue Leadership Expert, as he explains why hiring a salesperson before defining your messaging, lead-generation channels, customer journey, pricing, and sales process can create a dangerous dependency on a single “hero” performer.  Tune in to learn how to stop relying on personality-driv...

In episode 58 of The VICI Code, Joe Dunaway interviews Michele Bonds, a sculptural paper artist and former Wall Street Chief of Staff, who shares a powerful perspective on victory. Instead of viewing success as a situation where someone must lose for another person to win, she now sees victory as expansion—a “yes and” rather than an “either/or.” Her story reminds us that transformation isn't...

In episode 57 of The VICI Code , Joe Dunaway interviews Isabelle Tremblay, Bestselling Author, Fractional CMO, and Executive Coach. She shares how leaders can establish loving boundaries, align their business strategies with their personal values, and create cultures where people feel respected, trusted, and empowered to succeed.  Tune in to discover how to lead with heart, establish healthier bou...

In episode 56 of The VICI Code , Joe Dunaway interviews Dr. Gregory Pursley (Dr. G), Founder/CEO of PC Medical Centers & Author of Fix Your BS, who shares his practical monthly “life wheel” approach, rating five critical areas — faith, family and relationships, health, business, and wealth — and identifying what needs to improve. Rather than chasing perfection, the goal is consistent movement...

In episode 55 of The VICI Code, Joe Dunaway interviews Stephen Bellosi, C-Suite Growth Consultant & Strategic Advisor, as he shares how his college football background shaped his approach to leadership, time management, adversity, and teamwork—and how a serious injury reinforced his appreciation for health and the privilege of being able to show up for his family, clients, and community.  Tune...

In episode 54 of The VICI Code , Joe Dunaway interviews Pete Vera, USMC Veteran, Managing Partner at GreenRock Logistics, and Founder of BizExitGrow, as they dive deep into what makes a business exit-ready, including clean financials, reducing owner dependence, strengthening management teams, and implementing systems that increase long-term value.  Tune in to discover how military-level discipline...

In episode 53 of The VICI Code , Joe Dunaway interviews Dan Richards, Leadership Coach, Founder of Cut Through Clarity (CTC), as they discuss why empathy is a competitive advantage, how intentional routines improve business performance, the importance of having a strong partner and support system, and why purpose-driven leadership creates lasting impact.  Tune in to discover how clarity fuels lead...

In episode 52 of The VICI Code , Joe Dunaway interviews David Forster, a Brain Performance Coach, as he shares the hard-earned lessons behind his transformation from a hustle-driven entrepreneur with a hero complex into a leader focused on empowering people, simplifying operations, and building organizations that thrive through accountability and trust.  Tune in to discover why leadership—not labo...

In episode 51 of The VICI Code , Joe Dunaway interviews Brandon Smith, Co-founder of New Vision Projects & Founder of Trade-Up Coaching, as he shares his incredible journey from a struggling teenager who barely graduated high school to building a multi-award-winning construction company and coaching trade business owners across North America to become visionary leaders.  Tune in to discover ho...

In episode 50 of The VICI Code , Joe Dunaway interviews Sam Abdallah, Founder of Revenue Kinetic OS & AI Systems Architect, as he shares his evolution from chasing leads in a cutthroat industry to designing AI-driven systems that save over 10 hours a week, streamline lead qualification, and let you focus on meaningful connections.   Tune in and discover how to lead intentionally, inspire your...

In episode 49 of The VICI Code , Joe Dunaway interviews Bill Lee, a retired USMC officer and founder of Be Better with GRIT, as they dive deep into critical business and personal growth themes: leadership principles forged in fire, the impact of consistent goal-setting, the crucial role of mentorship and accountability, and building teams that not only perform but thrive.   Tune in to discover how...

In episode 48 of The VICI Code , Joe Dunaway interviews Abi Horton, Founder of Aros Hospitality, as she shares her inspiring journey from a varied career as a flight attendant, bartender, and sales professional to founding successful ventures in the competitive hospitality and real estate industries.   Tune in for expert perspectives on overcoming setbacks, choosing your “hard,” and the measurable...

In episode 47 of The VICI Code , Joe Dunaway interviews Rob Cressy, AI Coach, Creator, and Founder of the "Creating The Future From The Heart" Movement, as he shares how he went from sports marketing agency owner to an identity-driven mentor, empowering leaders with actionable systems, extreme operational ownership, and a relentless growth mindset Tune in for the blueprint to leading wit...

In episode 46 of The VICI Code , Joe Dunaway interviews Matt Morizio, Founder of Reconstructing Wealth & Former MLB Draft Pick, as they dive deep into the pillars of sustainable success: leadership rooted in example, relentless goal-setting, and cultivating generational impact.  Tune in to unlock the actionable strategies and mindset shifts that fuel both personal and professional legacies!  T...

In episode 45 of The VICI Code , Joe Dunaway interviews Kavita Ajwani, Founder of Dashing Date & Huddle Eleven Elite, as she shares practical advice, compelling stories of transformation, and reveals how embracing love and partnership leads to tangible growth—in business and in life.   Tune in for an inspiring conversation guaranteed to help you build your best self, both in the boardroom and...

In episode 44 of The VICI Code , Joe Dunaway interviews Angela H. Brown, Executive Director of Craft Lake City & Owner of SLUG Magazine as she shares insights into the leadership lessons she learned by bootstrapping both her magazine and nonprofit, the systems and discipline she applied to scale teams from a single part-timer to more than 10 full-time staff and 100+ volunteers, and the mindset...

In episode 43 of The VICI Code , Joe Dunaway interviews Devin Karpes, Founder of True Traction, as he shares not just frameworks, but the critical daily habits and conscious decisions that make elite execution possible—from morning breathwork to being truly present with family.  Tune in for motivation, strategic insights, and the leadership edge you need to win in the age of AI!  TIMESTAMPS [00:00...

In episode 42 of The VICI Code , Joe Dunaway interviews Marko Bizjak, Founder of Marvix Digital & Creator of the Marvix Growth Engine™, as he explores everything from the “prisoner” realization that traps talented entrepreneurs, to creating pipeline command centers that turn every inquiry into a tracked opportunity, and building company culture through discipline, relationships, and faith.  Tu...

 In episode 41 of The VICI Code , Joe Dunaway interviews Mark Mendez, Founder of JIT Delivers It (Just In Time), as they dive deep into the journey of an entrepreneur who shares their experiences of failure, growth, and the lessons learned along the way. Tune in for raw, honest insights about faith, family, and the relentless pursuit of victory in business. TIMESTAMPS [00:02:25] Slow, gradual clim...

In episode 40 of The VICI Code , Joe Dunaway interviews Brian Stewart, Founder of Leadology and BMP Tuning, as he shares his battle-tested wisdom on eliminating chaos during the scaling phase and how he has successfully scaled a brand from $900 million to over $2 billion in sales. Tune in as we uncover the architecture of growth and learn how to navigate the chaos that often hinders scaling busine...

In episode 39 of The VICI Code , Joe Dunaway interviews Chris Werner, Founder of Vidar Law & Fractional General Counsel, who shares his insights on transitioning from big law to fractional general counsel, protecting innovative tech companies, and navigating high-stakes litigation. Tune in as we uncover valuable insights into the architecture of protection and the proactive mindset required in...

In episode 38 of The VICI Code , Joe Dunaway interviews Andrea Mladin, Founder of Business Detox & AI Workflow Strategist, who discusses her work helping founders detox their businesses through simpler processes, stronger research, and better use of AI. Tune in for a powerful conversation that could redefine your approach to entrepreneurship! TIMESTAMPS [00:02:36] Business detox for startups....

In episode 37 of The VICI Code , Joe Dunaway interviews Jennifer Weber, Founder & Owner of SDG Promotions, Inc., as she explains how clarity, governance, and planning can reduce waste, protect brand consistency, and create better outcomes for multi-location teams. Tune in for a discussion that connects business systems to leadership, showing how vision and purpose shape organizations' pre...