The Service Business Marketing Podcast

Sustainable growth isn't built around one advertising platform, technology, or marketing trick. Matt Law breaks down the four principles behind Gro. Inc's growth formula: developing powerful Unique Selling Points, growing your database through platforms and offers, building a diversified marketing arsenal, and using marketing automation to nurture prospects and customers. Learn how these p...

Running a service business can leave you constantly putting out fires instead of actually growing the company. Matt Law shares the productivity system that changed the way he works, including the Four Quadrants, Big Rocks, weekly and monthly planning, calendar blocking, delegation, Basecamp, checklists, and SOPs. Learn how to stop trying to do everything, protect time for what matters most, and bu...

How do you get ChatGPT, Google AI, Gemini, Claude, and other AI tools to recommend your business? Matt Law provides a complete introduction to Answer Engine Optimization and explains what makes a company easier for AI to find, understand, verify, and recommend. From website health and structured data to Local SEO, citations, reviews, social media, FAQs, helpful content, and case studies, learn pra...

What is your Marketing Score? In this episode, Matt Law introduces Gro. Inc's Marketing Score and challenges service business owners to stop looking for the one tactic that's going to magically transform their company. Growth isn't just SEO, Google Ads, a new website, leads—or even AI. It's a healthy, connected system of messaging, lead generation, SEO, reviews, referrals, customer...

Buying an established service business can be one of the fastest paths to growth, but the numbers on the sales sheet don't tell the entire story. Matt Law shares lessons from years of working with owners involved in acquisitions and breaks the process into three critical areas: due diligence, marketing opportunity, and leading through change. Learn why bad marketing may actually be attractive,...

Generating the lead is only half the battle. In Part 2, Matt Law reveals what needs to happen next: answering calls, responding instantly, automating follow-up, nurturing prospects, scheduling appointments, using AI intelligently, and tracking everything inside a CRM. Learn why some leads take months to become customers, how to measure true return on ad spend, and why sustainable growth comes from...

Everyone wants more leads—but more leads won't fix a broken marketing and sales system. In Part 1, Matt Law draws on decades of lead-generation experience to explain what actually produces profitable growth. Explore Google Ads, Local Service Ads, Meta, shared lead platforms, landing pages, reviews, USPs, video, targeting, and conversion. Discover why the ultimate goal isn't a lower cost pe...

The best salespeople understand people before they present solutions. In Part 2, Matt Law explores four common personality types and explains how adapting your communication style helps service business owners build trust, reduce objections, and close more business by making every customer feel understood.

Sales isn't about convincing people to buy—it's about helping them make the right decision. In Part 1 of this special two-part series, Matt Law shares decades of real-world sales experience and teaches the proven principles that improve trust, preparation, communication, and closing rates for service businesses of every kind.

What separates good business owners from truly exceptional ones? After decades of helping companies grow, Matt Law shares the seven habits consistently found in thriving service businesses. This episode goes beyond marketing to explore leadership, personal growth, systems, sales, and building a business that supports your life instead of controlling it. If you're ready to grow the right way, t...

Artificial intelligence is changing how service companies handle leads, appointments, and customer communication. In this episode, we explore how AI tools are helping service businesses automate scheduling, manage live chat conversations, and respond to inquiries faster than ever before. We discuss how modern CRMs integrate AI-powered texting, booking calendars, and even voice answering services t...

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search and improving Google Business visibility to running smarter Google Ads and Local Service Ads, we walk through the systems producing consistent leads. You’ll also hear how AI is being used to improve follow-up, automation, and cus...

AI tools aren’t just hype – they can help service companies automate follow-ups, sync calendars, and stay on top of leads without adding extra work. We’ll show you how to put this tech to work today.

Lead ads work – if you set them up right. This episode walks through how service businesses can generate real leads using Meta Ads, with proven strategies for lead forms, follow-up automations, and filtering out junk.

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture. We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates con...

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews. You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right...

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in service industries. Whether you’re a contractor, technician, or service-based entrepreneur, you’ll learn how to staff the key roles that matter: the person answering the phone, the sales rep dr...

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting their team to knowing their numbers, the most successful service businesses share a mindset and structure that fuels sustainable growth. If you want to know whether your company is truly ready for next-level marketing, this episod...

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop lo...

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and YouTube. You’ll learn which types of video ads work best, how to create scroll-stopping content on a budget, and why video marketing is essential for any serious ad strategy. This isn’t about “going viral” — it’s about running vide...

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recession-proof service businesses from those that struggle. We’ll cover marketing strategies that work in a tight economy, how to position your business for essential demand, and what it takes to gain market share while others pull back...

In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuable online real estate for service businesses and how to secure your spot. We’ll cover the role of reviews, consistent citations, backlinks, and optimizing your Google Business Profile (GBP). Discover how to leverage structured dat...

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing....

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer...