The Service Business Marketing Podcast

Artificial intelligence is changing how service companies handle leads, appointments, and customer communication. In this episode, we explore how AI tools are helping service businesses automate scheduling, manage live chat conversations, and respond to inquiries faster than ever before. We discuss how modern CRMs integrate AI-powered texting, booking calendars, and even voice answering services t...

What actually works in marketing right now? In this episode, we break down the real strategies driving growth for service businesses in 2026. From dominating local search and improving Google Business visibility to running smarter Google Ads and Local Service Ads, we walk through the systems producing consistent leads. You’ll also hear how AI is being used to improve follow-up, automation, and cus...

AI tools aren’t just hype – they can help service companies automate follow-ups, sync calendars, and stay on top of leads without adding extra work. We’ll show you how to put this tech to work today.

Lead ads work – if you set them up right. This episode walks through how service businesses can generate real leads using Meta Ads, with proven strategies for lead forms, follow-up automations, and filtering out junk.

Most service businesses rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern service business marketing looks like: clear USPs, strong online presence, targeted advertising, and lead nurture. We’ll talk about where companies waste money, what platforms actually work (like Google and Meta), and how to build a marketing engine that creates con...

Scaling a service business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every service company needs: lead tracking, estimates, job scheduling, payments, customer follow-up, and reviews. You’ll see how high-growth companies build scalable, repeatable workflows that don’t fall apart when things get busy. From software to standard operating procedures, we...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a service business… is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. We’ll cover how great owners focus on the right...

Most service businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in service industries. Whether you’re a contractor, technician, or service-based entrepreneur, you’ll learn how to staff the key roles that matter: the person answering the phone, the sales rep dr...

In this bonus episode of The Service Business Marketing Podcast, we break down the traits that set growth-ready companies apart from those that stay stuck. From trusting their team to knowing their numbers, the most successful service businesses share a mindset and structure that fuels sustainable growth. If you want to know whether your company is truly ready for next-level marketing, this episod...

In this episode of The Service Business Marketing Podcast, we talk about how smart service businesses are using appointment automation to capture more leads and book more jobs — with less hassle. You’ll learn how to integrate online booking links into your website, connect scheduling tools to your CRM or calendar, and even send booking links via text using your phone system. If you want to stop lo...

In this episode of The Service Business Marketing Podcast, we break down how to use video ads to grab attention, drive leads, and dominate your local market on Meta and YouTube. You’ll learn which types of video ads work best, how to create scroll-stopping content on a budget, and why video marketing is essential for any serious ad strategy. This isn’t about “going viral” — it’s about running vide...

In this bonus episode of The Service Business Marketing Podcast, we explore how smart companies stay strong — even during economic slowdowns. Learn what separates recession-proof service businesses from those that struggle. We’ll cover marketing strategies that work in a tight economy, how to position your business for essential demand, and what it takes to gain market share while others pull back...

In this episode of The Service Business Marketing Podcast, we explore the essential strategies to rank in Google’s coveted Local 3-Pack. Learn why this is the most valuable online real estate for service businesses and how to secure your spot. We’ll cover the role of reviews, consistent citations, backlinks, and optimizing your Google Business Profile (GBP). Discover how to leverage structured dat...

In this episode of The Service Business Marketing Podcast, we dive into everything you need to know about Google’s Local Service Ads (LSAs). Learn how LSAs can generate quality leads for your service business and how to set up and optimize your account. We’ll discuss the importance of reviews, managing leads effectively, budgeting for success, and best practices to ensure your phone keeps ringing....

In this episode of The Service Business Marketing Podcast, we debunk the myth that email marketing is dead and show you how to leverage it for your service business. Learn how to re-engage past customers, nurture prospects, and onboard new clients using email automation and targeted campaigns. Discover how email marketing fits into the A-Z buying spectrum and how to maximize its power for customer...

In this bonus episode of The Service Business Marketing Podcast, we reflect on the key marketing lessons from 2024 and what they mean for service businesses heading into 2025. Discover how fierce local search competition, rising Google Ads costs, and the evolution of organic SEO have reshaped the marketing landscape. Learn actionable strategies to navigate these challenges, including optimizing fo...

In this bonus episode of "The Service Business Marketing Podcast," we take a comprehensive look at what it takes to achieve 300% growth in your service business. From detailed planning and unique selling points to advanced marketing automation and SEO, we cover all the critical elements. Discover how to enhance your website, optimize local SEO, and create an effective print marketing pac...

In Episode 13 of "The Service Business Marketing Podcast," we dive into how AI can revolutionize marketing for service businesses. Learn about AI and machine learning, and how they can save time and money. Discover AI tools like chatbots for enhanced customer service, and AI-driven content creation for personalized marketing. We’ll discuss optimizing SEO and social media campaigns with A...

In Episode 12 of "The Service Business Marketing Podcast," join Matt Law as he guides service-based business owners through the process of setting up a simple yet effective follow-up system for customers and prospects. Discover how automation and strategic communication can help you nurture relationships, retain customers, and attract new prospects. Matt Law emphasizes the key elements o...

In Episode 11 of "The Service Business Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for service-based businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your total revenues and transform your business operations. Matt Law highlights the key elements of custom CRMs. Disc...

Join Matt Law in Episode 10 of "The Service Business Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your service-based business. Discover how to effectively use these incentives to attract new customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what cons...

In Episode 9 of "The Service Business Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your service-based business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting revi...

In Episode 8 of "The Service Business Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your service-based business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages...

In Episode 7 of "The Service Business Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your service business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral r...

Join Matt Law in Episode 6 of "The Service Business Marketing Podcast" as he explores the strategies and tactics needed for service companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help service-based business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO...