The Sales Syndicate Podcast

We sit down with Charly Johnson from Salesloft, to chat about thinking outside the box, face-to-face interactions and events, teaming up with other sales reps, using mutual connections to your advantage, offering up your time for free, and the bottom-up approach in prospecting for 2024. Takeaways Prospecting and outreach in 2023 presented new challenges, such as the decline in response rates to vi...

We sit down with Louis Sandford, aka The Mailman, to find out how you can book meetings with your with top prospects using direct mail.  Louis sheds light on why sales reps should be actively pursuing the C-Suite, urging listeners to step into the shoes of executives to understand their roles, responsibilities, and immense buying power. The conversation takes a practical turn as Louis shares three...

We explore the nuanced stages of battling impostor syndrome, the strategic importance of personal branding, and practical tips for success, with Tom Boston, Brand Awareness Manager at Salesloft. Tom’s journey is a narrative of resilience, self-discovery, and strategic intent. From battling impostor syndrome to crafting a robust personal brand, his insights offer valuable guidance to sales professi...

We dive deep into a topic that affects every aspect of our lives: communication. But not just any communication – we're talking about COSMIC Communication, a powerful tool that can help us communicate better in any life situation or circumstance. Join us as we sit down with Michael Hanson from Growth Genie, as he introduces us to the fascinating world of COSMIC Communication, revealing its imp...

We explore the art of keeping your prospects engaged during cold calls. We're joined by Jack Frimston and Zac Thompson, co-founders of We Have a Meeting, who share their expertise on five key question types: - Interesting/Pattern Interrupt Questions: Learn how to grab your prospect's attention with unique, thought-provoking queries. - Thought-Provoking Questions: Discover how to spark mean...

In the world of sales, conventional paths often take center stage, leaving unconventional backgrounds overlooked. In this episode of The Sales Syndicate Podcast, we challenge the status quo by delving into the remarkable journey of Mike Wander, former military targeting chief turned successful sales professional at Lavender. Mike's unconventional career trajectory highlights the importance of...

We explore the enduring importance of cold calling in the B2B buying journey with our guest, Patrick Rynne-Coleman, Senior Account Executive at Revolut. Patrick shares his journey from BDR to AE and the critical role cold calling played in his success. He discusses the relevance of cold calling in today's B2B landscape and highlights key skills learned through this process, from resilience to...

We sit down with Khris Fenton, VP of Sales Development and Partnerships at Altrata, to unravel the secrets of playing the long game in sales. We start by introducing the concept of the long game, backed by the "97/3 principle," revealing the ratio of active buyers in the market. Learn why this approach is crucial for sales professionals and organizations alike. Explore essential consider...

Join us as we delve into the fascinating world of conversational psychology with our special guest, Daan Matthes from Moss. We'll explore the deep significance of conversations across various domains, from sales strategies to everyday interactions. Discover the surprising parallels between conversational techniques used by psychologists and those you can apply in your daily life. In this conve...

In this episode, we're joined by Sam Dunning from Web Choice to discuss why your website is a top-notch sales rep. We'll dive into the current state of the B2B buying journey and why buyers crave fewer touchpoints. Find out how your website can meet these needs, operating 24/7 and delivering tailored messages to your ICP. Discover the key elements that make a website a sales superstar: pro...

Join us in this insightful episode with Inyigo Robbertz, Commercial Sales Manager at Miro, as we explore the synergy between Product-Led Growth (PLG) and Sales-Led Growth strategies. We delve into the current state of Miro's Go-To-Market (GTM) strategy, addressing the friction, shifting ratios, and growing outbound sales. We also chat about the marketing efforts focused on user acquisition and...

In this episode we sit down with Lauren Aboud, Sales Development Manager at Snowflake, to explore the concept of a "prospect-centric approach" to sales and its positive impacts on outbound sales efforts. Tune in to this episode to gain a deeper understanding of how adopting a prospect-centric approach can revolutionize your sales outreach efforts. Whether you're a seasoned sales prof...

In this Special Edition episode, we chatted with some of the best from the industry at SaaStock Dublin 2023. We caught up with Will Spilsbury from G2, Nick Butler and Benjamin Jones from Jiminny, Jack Neicho from Salesloft, Chris Van Praag from Sales Feed & Vidyard, and James Ski from Sales Confidence.

In this episode we uncover the incredible journey of Lunio with Founder & CEO Neil Andrew. Join us as we explore the startup's evolution from MVP to Series A funding in a concise and insightful discussion. Breaking it down into five parts, we cover the key phases of Lunio's growth: - Founding and building MVP (2 years) - MVP to pre-seed (1 year) - Pre-seed to Seed (2 years) - Seed to S...

Welcome to our 52nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, and Arthur Castillo, Head of Dark Social and Evangelism at Chili Piper, explore the compelling reasons why inbound SDRs may no longer be a strategic fit for businesses looking to optimise their sales strategies and provide a seamless buying experience. We discussed the challe...

Welcome to our 51st episode of The Sales Syndicate Podcast. Explore the impact of relationships on sales team success in this episode. Join us with Art Kovalev & Sherien Massoud De Munnik for insights on trust, synergy, and cultivating a winning sales culture. Discussion Highlights: Significance of Relationships: Learn how trust and rapport boost team productivity. Team Synergy: Discover how c...

Welcome to our 50th episode of The Sales Syndicate Podcast. Thinking about stepping into sales management? Join us as we chat with Todd Busler, Co-Founder and CEO at Champify, to guide you through the exciting yet challenging transition into sales management. In this episode, we'll cover: Assessing the Fit: Is sales management right for you? Learn how to evaluate if this move aligns with your...

Welcome to our 49th episode of The Sales Syndicate Podcast. Join Jamie Pagan, Marketing Director at Selligence, and Harry Harvey, Regional Sales Director at Klaxoon, as they dive into the concept of hybrid sales representatives. Explore how the world has shifted, prompting an evolution in sales strategies. Discover the spectrum of hybrid sales approaches, from internal teams to customer interactio...

Welcome to our 48th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, sits down with Jen Allen-Knuth, Community Growth at Lavender, to explore key shifts in sales strategies, the rising significance of full-cycle sales reps, reimagined lead generation approaches, the expanded role of sales professionals, and the essential skills driving success...

Welcome to our 47th episode of The Sales Syndicate Podcast. Join us as we explore personal branding for sales reps with Holly Allen, BDR at Deel. Holly shares insights into building an authentic brand and leveraging it for success. Discover the journey of personal branding, from optimizing your LinkedIn profile to fostering meaningful connections and growth. Learn how to define your brand message...

Welcome to our 46th episode of The Sales Syndicate Podcast. Join us as we take a deep dive into the inner workings of Flowd, an innovative and award-winning prospecting team based in Manchester, UK. Meet Mitch and the Flowd team as they share their journey from inception to success, revealing the secrets behind their consistent flow of new business leads for B2B clients. In this candid conversatio...

Welcome to our 45th episode of The Sales Syndicate Podcast. In this episode, we explored the benefits of a top-down approach, exploring how understanding C-Suite priorities and building executive-level hypotheses can revolutionise your sales strategy. Featuring Jamie Pagan, Marketing Director at Selligence, and Ceri-anne Boucher, Strategic Partnerships at Moss, we cover embrace the power of cold c...

Welcome to our 44th episode of The Sales Syndicate Podcast. Join host Jamie Pagan as he sits down with Tom Rudnai from Zuora to explore the transformation of sales representatives from traditional pitching to modern project management. Discover the significant changes in buying processes: more careful and formal, involving C-suite approval and multiple stakeholders, leading to elongated procuremen...

Welcome to our 43rd episode of The Sales Syndicate Podcast. We chat through the ins and outs of managing a deal process effectively with Jack Neicho, Senior Account Executive at Salesloft. Join us as we share invaluable tips for each stage, from captivating demos to finalizing partnerships. Discover best practices for crafting compelling emails, nailing cold calls, and ensuring seamless onboarding...

Welcome to our 42nd episode of The Sales Syndicate Podcast. In this episode, we're diving headfirst into the art of account penetration with our guest, Troy Munson from Proofpoint. From thorough research and effective contact mapping to a multi-channel approach and workflow execution, Troy provides essential strategies. He also shares his biggest success story and highlights the importance of...