The Sales Syndicate Podcast

Welcome to our 41st episode of The Sales Syndicate Podcast. In this episode, we explored the daily operations of full lifecycle sales in start-ups. Featuring Jamie Pagan, Marketing Director at Selligence, and Luke Willett, Account Executive at Virti, we cover the challenges of prospecting and business development, finding the delicate balance between automation and personalisation in sales outreac...

Welcome to our 40th episode of The Sales Syndicate Podcast. Join us for this special edition episode recorded at TNW Conference in Amsterdam, where we chat with sales professionals from Deel, Aircall, Spendesk, Moss, Digital Ocean, and Storyblok. Unlock valuable insights from these industry leaders as they share their visions, strategies, and expertise. Whether you're a tech enthusiast, entrep...

In this episode, we dive into the world of unconventional cold call openings and pattern interrupts. Join our host Jamie Pagan, with guests Jack Frimston and Zac Thompson, Co-Founders of We Have a Meeting, as they explore the art of capturing attention, engaging key customer segments, and breaking through the noise to create meaningful connections. The episode begins by exploring the challenges of...

Welcome to our 38th episode of The Sales Syndicate Podcast. In this episode, host Jamie Pagan, Marketing Director at Selligence, is joined by Laura Erdem, Senior Account Executive at Dreamdata, to unravel the significant gains that can be made by aligning sales and marketing teams. Discover why marketing should be your best friend in sales and how their collaboration can lead to a competitive adva...

Welcome to our 37th episode of The Sales Syndicate Podcast. In this episode, we sit down with Rory Sadler, Co-Founder and CEO at Trumpet to discuss the evolution of B2B buying journeys and how tools like Trumpet - are centralizing and transforming the process. As Rory Sadler explains, "We built Trumpet to centralize the entire journey from outreach to onboarding and really to increase collabo...

Welcome to our 36th episode of The Sales Syndicate Podcast. In this episode, we delve into the concept of alignment between sales and product teams and explore its far-reaching benefits. Join us as we uncover the secrets to fostering better working relationships between these two essential pillars of any organisation.   Drawing from our experiences at Selligence, we reveal the tactics we employ to...

Welcome to our 35th episode of The Sales Syndicate Podcast. Join us for a start-up story where Jamie Pagan, Marketing Director at Selligence, sits down with Jay Desai, Founder of SummarAIze, an AI based tool that repurposes your content from audio and video into engaging, shareable social posts, email content, summaries, quotes, and more. Jay shares the invaluable lessons he learned, emphasizing a...

Welcome to our 34th episode of The Sales Syndicate Podcast. In this episode, George Holman, Head of Growth at Selligence, joins RevGenius for the latest episode of their Outbound 2.0 series to discuss discuss startup growth strategies: focusing on maximizing revenue, winning back churned clients, and fostering cross-departmental relationships. You’ll learn more about: Maximizing revenue from curre...

Welcome to our 33rd episode of The Sales Syndicate Podcast. Featuring Jamie Pagan, Marketing Director at Selligence, and Dee Acosta, Head of Revenue at HockeyStack, we discover lessons and advice that can be applied to the real-world challenges faced by sales professionals. From Captain James T. Kirk's daring leadership to Mr. Spock's logical approach, each iconic character embodies traits...

Welcome to our 32nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Marketing Director at Selligence, chats with Sophie Ellis, Account Executive at Lunio, to discuss the power of personalisation in sales and share actionable tips for incorporating it into sales strategies. Sophie highlights her success stories with LinkedIn voice notes and how they have contributed to her suc...

Welcome to our 31st episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, chats with Cory Lindsay, Account Executive at Lunio, about the value of authenticity in sales roles. The pair cover how being genuine and honest with customers yields better results, what role authenticity plays in building long-lasting relationships, and how com...

Welcome to the 30th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with Dineesha Vadhera, SDR at PayFit, about her move from Civil Engineering to SaaS sales. The pair discuss the reasons for such a big change Dineesha's career path and how she's had to adapt to the highs and the lows of sales.

Welcome to our 29th episode of The Sales Syndicate Podcast. In this episode, Nick Vaughan, CEO and Founder at Selligence, joins RevGenius for the latest episode of Outbound 2.0 to discuss how you can improve conversion rates in downsizing markets. The pair cover: - Why downsizing markets can actually be a huge source of revenue - How to increase your outbound success rates using sales triggers - H...

Welcome to our 28th episode of The Sales Syndicate Podcast. In this weeks episode, Jamie Pagan hosts Nick Butler, Enterprise Account Executive at Jiminny, to discuss how to implement a goal and trigger sales strategy to maximise your results. The duo shares tips on how sales professionals can adapt to the changing customer needs and fine-tune their sales strategies. They cover topics like shifting...

Welcome to the 27th episode of The Sales Syndicate Podcast. In this podcast episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with George Holman, Head of Growth at Selligence, about his journey through the company, starting as a business development analyst and eventually moving into his current role in just 4 years. George emphasizes the importance of self-development and...

Welcome to the 26th episode of The Sales Syndicate Podcast. In this podcast episode, Jamie Pagan, Associate Director of Marketing at Selligence, talks with Heather Leo, Senior Account Executive at Chili Piper, about their 100% remote working success story. Jamie and Heather discuss Chili Piper's remote work setup, from its unique interview process with a Chili Buddy system to its coffee buddie...

Welcome to our 25th episode of The Sales Syndicate Podcast. In this episode, Nic Biffin, Head of Sales at Selligence, jumps on the latest episode of WTF RevOps? with RevGenius, to chat with Mollie Bodensteiner, Global Revenue Operations Leader at Deel, about Data led decision making in a recession. The pair cover why selling in a recession means you need to lean on data more than ever, how to gath...

Welcome to our 24th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Jared Robin, Co-Founder at RevGenius, to find out how it all started. Along with a deep dive into the history of a 35,000 strong community, Jared shares his advice for those wanting to start their own community.

Welcome to our 23rd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through Key Person Changes sales triggers. Changes in senior positions within a company can be an indicator of upcoming shifts in strategies and prod...

Welcome to our 22nd episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through New Product Development sales triggers. This is a good indicator that a company’s area of operation is growing. Expanding their product offer...

Welcome to our 21st episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Gareth Webb, Founder and CEO at OutScout, to find out how to craft your resume to help you bag your next big sales role. Gareth gives us a run down of the current market conditions, before sharing his advice on what the perfect resume should displa...

Welcome to our 20th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Arran Nicholson, SDR at Selligence, to learn how his new hybrid multichannel approach to outbound activity is paying off. The pair discuss the reasons for moving to a hybrid outbound approach, how to get started, the pros and cons, as well as some...

Welcome to our 19th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen to discuss the differences between sales triggers and intent data, and why you should be using sales triggers. Recognising the best time to reach out and contact a prospect has never been an easy task. Sales professionals of yesteryear s...

Welcome to our 18th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing joins RevGenius for the latest episode of their Marketing Monday's series to discuss how to build a scalable content marketing strategy.  In this episode, we cover: - Building a system that enables efficient creation and distribution of content to your target audience - Ho...

Welcome to our 17th episode of The Sales Syndicate Podcast. In this episode, Jamie Pagan, Associate Director of Marketing at Selligence, sits down with Nic Biffen for the next installment of our sales trigger deep dive series. This week, the pair run through New Business sales triggers. Any new business can spell opportunity for sales professionals. A company with a limited headcount but big growt...