Josh Mackay

The Sales Game

The Sales Launch Podcast is a raw, unfiltered look into what it takes to build, scale, and execute in high-stakes sales. I’m documenting the process in real time—from breaking into large-scale industry, refining sales strategies, and landing high-value deals to the mindset shifts and lessons along the way. If you’re an entrepreneur, salesperson, or just someone who wants to see what it actually takes to win, this podcast is for you. 🚀 No fluff. No theory. Just real execution. ✔ Sales Strategy & Process Optimisation – Build repeatable, scalable sales systems. ✔ High-Value Lead Generation – Ope...

Autor

Josh Mackay

Categoría

Business

Web del podcast

saleslaunch.com.au

Último episodio

9 de may. de 2025

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Episodios

Day 39: Integrating Telephony and SMS - Josh’s CRM Revolution in Solar Sales 18.06.2024

Today’s focus is on continuing the setup of telephony and SMS automation within the CRM system to streamline customer communication. Josh discusses the challenges of integrating voice calls and SMS from a single number, ultimately opting for Aircall and SMS Magic to achieve this functionality. He highlights the importance of refining backend CRM operations to handle customer progression efficientl...

Day 38: Building a Robust CRM - Handling 10-15 Solar Jobs per Week 17.06.2024

Today, Josh focuses on integrating telephony and automated SMS into the CRM, alongside refining backend operations. He discusses the importance of automating customer progression from lead generation to installation, ensuring seamless transitions with email and SMS notifications at each stage. Having spent several days laying the CRM foundation, he now prioritises making the system robust enough t...

Day 37: Scaling Smart - Efficiency vs. Perfectionism in Building a Solar Company 17.06.2024

In this episode, Josh wraps up Day 37 of his journey to build a million-dollar solar company in Australia, starting with a $10,000 AUD investment. After a full day of work, Josh reflects on his accomplishments and the challenges faced. He successfully posted the recruitment ad for an appointment setter but found himself caught in a perfectionism trap, spending additional hours for minimal improvem...

Day 37: Optimising Operations - Hiring and Automation Strategies for Solar Growth 16.06.2024

In this episode, Josh shares his early morning enthusiasm as he dives into Day 37 of building his solar company in Australia, aiming for a million dollars in annual profit from a $10,000 AUD startup investment. With additional commissions bringing his total investment to $15,000 AUD, Josh focuses on crucial tasks to advance his business. He recounts the previous day's progress, including account c...

Day 36: Scaling Smart: Hiring Strategies and Lead Management for Solar Entrepreneurs 15.06.2024

In today's episode, Josh updates us on Day 36 of his journey to build a solar business in Australia, aiming for a million dollars in annual profit from an initial $10,000 AUD investment. Now with an increased investment of $16,000 AUD, thanks to previous sales commissions, Josh is focused on accelerating his business development. He discusses his progress on various fronts, including setting up te...

Days 34 and 35: Doubling Profits and Closing Sales: Josh's Path to Solar Business Success 14.06.2024

In this episode, Josh recaps Day 34 and shares the progress made on Day 35 of his journey to building a million-dollar solar company in Australia with an initial investment of $10,000 AUD. He celebrates closing a new sale, doubling his profit margins from his last business, and discusses the importance of setting up essential business tools like Zoho CRM and Xero for managing customers and finance...

Day 33: From Survival to Thriving - Building a Solar Business in Australia 13.06.2024

In this episode, we dive into the highs and lows of starting a solar business in Australia. Josh  shares candid thoughts about contemplating a move to America, attracted by the potential for higher profits. However, the focus remains on growing the solar company in Australia with an initial investment of $10,000, aiming for a million-dollar annual profit. The journey hasn't been smooth. The host s...

Days 30, 31 and 32: From Door Knocking to Closing 12.06.2024

In this episode, we delve into the latest developments on days 30 and 31 of the journey to build a solar company from a $10,000 investment. Josh recounts the excitement of securing the first sale for Spark Edge, marking a pivotal moment in the startup's trajectory. From door knocking to attending appointments, each step forward builds momentum towards the ultimate goal of profitability. We explore...

Days 28 and 29: Overcome Barriers - Reframing Solar Sales Strategies 11.06.2024

In this episode, we dive into a recap of days 28 and 29 of building a solar company from scratch with a $10,000 investment. Josh takes us through the highs and lows of cold calling appointments and door knocking strategies, sharing insights on sales techniques and adjustments made along the way. From navigating appointment cancellations to refining the sales pitch, every step is a learning experie...

Day 27: Solar Sprint - The Race to Close Deals Doorstep by Doorstep 10.06.2024

Josh dives into a session of door knocking, despite initial reluctance. Reflecting on lessons learned, He prioritises sales over perfection, aiming to streamline processes for future endeavours. While some tasks remain unfinished, including CRM integration and training, Josh finds success in targeting specific areas with high homeowner rates, despite being behind schedule. Exploring innovative met...

Day 27: Closing Deals and Chasing Finance 09.06.2024

Josh gears up for a day of door knocking. With the aim of reaching a million dollars in net profit annually from a mere $10,000 investment, Josh reflects on the challenges of delayed sales initiation. Today's agenda includes finalising value stacks for different system sizes, approving social media posts, and training Jerry for appointment setting with old leads. As he tackles urgent tasks like co...

Day 26: The Decision Dilemma - Borrowing, Weddings, and Business Priorities 08.06.2024

In a special double-part episode, join us for Day 26 of the journey to build a solar company from the ground up. With only a $10,000 startup investment and aspirations of reaching a million-dollar net profit annually, the challenges are mounting. Josh  navigates the complexities of decision-making, contemplating whether to borrow money or purchase leads to keep the business afloat. As he grapples...

Day 25: Navigating the Financial Rollercoaster - Challenges of a Solar Startup 07.06.2024

Josh deals into the challenges of building a solar company from scratch. He brings us face-to-face with the stark reality of startup struggles, as he reflects on the unexpected difficulties of launching with a mere $10,000. With aspirations of reaching a million-dollar profit, he grapples with the need for additional funding, contemplating the balance between borrowing and door knocking for leads....

Day 24: Inside the Solar Startup - Challenges, Triumphs, and the Road to Success 06.06.2024

In this episode of our solar company startup journey, join us as we navigate the challenges of building from the ground up. With only $10,000 in capital and big dreams of reaching a million-dollar profit, the pressure is on. From navigating finances to launching Facebook ads and brainstorming lead magnets, every decision counts. But with dwindling bank accounts and looming expenses, it's time to g...

Day 24: From 10K to a Million - Navigating Tight Finances in Solar Entrepreneurship 04.06.2024

Josh outlines his goals for the day in pursuit of building a thriving company with minimal startup capital. His objectives include initiating leads with Pranay, brainstorming Facebook ads, and completing essential administrative tasks like the pay run for his Operations Manager. Josh also delves into strategic discussions with suppliers regarding STCs (rebates in solar) to ensure sustainable profi...

Day 23: Strategic Financing - Tackling Solar Business Funding Head-On 03.06.2024

Josh reflects on the dwindling startup capital, now down to around 2,000 out of the initial 10,000. With a pay run scheduled for tomorrow and the imperative need for revenue, He strategizes on securing finance options and generating leads. He discusses the application process for finance providers like Plenty and Hum, emphasising the importance of finding alternative solutions to accommodate poten...

Day 22: Finance Frontiers - Navigating Solar Startup Funding 02.06.2024

In the latest instalment of his solar business venture, Day 22 kicks off with a clear objective: launching paid ads on Facebook. With the aim of targeting regional areas, Josh shares his strategy for maximising the effectiveness of these ads based on past successes. Additionally, he outlines plans to apply for various finance providers, including HUM, Plenty, and Smart Ease, to facilitate customer...

Day 21: Building Blocks - Progress Report on CRM Development 01.06.2024

With a goal to achieve a million dollars in net profit annually, Josh shares insights into the progress made thus far. He provides updates on the CRM development, noting that 20% of it is completed, with core functionalities in place. Additionally, he discusses the website's advancement, nearing 90% completion, pending optimization for mobile and tablet platforms. Meanwhile, Jerry, the Operations...

Day 21: Strategic Growth Plans - Scaling Up Staffing and Sales 31.05.2024

Josh  continues his journey of building a solar company from scratch with a mere $10,000 starting capital. With a goal to achieve a million dollars in net profit annually, he focuses on crucial tasks today. He checks in on the progress of the website, outsourced through Upwork, and plans to apply for payment vendors once it's complete. Meanwhile, Josh dives into CRM development while Jerry works o...

Day 20: Strategies for Business Growth - Leveraging Finance and Lead Generation 30.05.2024

In today's single-part episode, Josh delves into a whirlwind of productivity and strategic planning. Setting ambitious goals to build a million-dollar net profit solar company annually, Josh dives into essential tasks. From setting up payment processing with Stripe to securing financing options for customers, Josh navigates through the intricacies of business operations. With the website design ou...

Day 19: Pressure and Choices - Managing Self-Imposed Expectations 30.05.2024

Josh reflects on a day filled with progress and tough decisions. With the warranty terms finalised and other aspects of the offer nearing completion, he navigates through the complexities of business decisions, including grappling with the cost of liability insurance. Amidst plans for upcoming marketing strategies and camping weekends, Josh reaffirms his commitment to prioritising the business ove...

Day 18: Weekend Reflections - Finding Balance Amidst Business Pressure 29.05.2024

Josh embarks on a caffeine-free day feeling a bit tired but determined. After a relaxing weekend to recharge, Josh is ready to tackle tasks head-on. With a focus on finalising the warranty document and refining sales materials, including crucial changes to the offer itself, He aims to maximise efficiency. Facing a decision on liability insurance costs, he grapples with acceptance and plans to take...

Day 17: Navigating Setbacks - Overcoming Unproductive Days in Business 28.05.2024

In this episode, Josh reflects on a day that didn't quite meet his productivity expectations but remains optimistic about making up for lost time over the weekend. From refining the offer with valuable input from his mom to tweaking warranty terms for customer trust, he shares insights into the intricate details of sales strategy. Plus, hear about the exciting progress on designs and marketing mat...

Day 17: Strategies for Success - Balancing Offer Completion with CRM and Advertising Goals 27.05.2024

Josh dives into the final stages of closing a deal in the solar business. He brings us to the crucial moment of finalising the offer, with some unexpected twists and turns along the way. From specifying details like black panels and frames for residential customers to ensuring warranty coverage, every detail counts. But it doesn't stop there. He explores the importance of branding and customer sat...

Day 16 - The Power of Perceived Value - Crafting Compelling Solar Offers 19.05.2024

With the offer finalised and ready for the market, Josh explores innovative ways to present it, drawing inspiration from marketing gurus like Russell Brunson and Alex Hormozi. Amidst discussions on value stacking and free gift bonuses, he also delves into operational aspects such as sticker designs, uniform completion, and warranty documentation. Reflecting on the importance of clear terms and con...

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