The Rebel Show

Are people finding your waxing business on Google but not booking appointments? You may not need more marketing. You may need to fix your client booking process. In this episode of The Rebel Show, I walk you through the 7 steps a new waxing client takes, from searching "Brazilian wax near me" to booking their first appointment. You'll learn: - What new clients look for on your Google...

Hiring your first esthetician won’t automatically give you more freedom or double your revenue. Is your waxing business ready to support another person? In this episode, I break down seven signs you’re ready to hire, including: Consistent demand and why I look for 80% booking utilization Knowing where your new hire’s clients will come from Understanding payroll, expenses, and your break-even point...

Are these 20 common waxing myths affecting your results? In this episode of The Rebel Show, I'm breaking down hard wax myths, Brazilian waxing techniques, hair growth cycles, and waxing mistakes every esthetician should understand. Ashly is putting me on the spot with 20 waxing myths, and I have to decide if they're fact or fiction! We're talking about everything from whether waxing ma...

Have an esthetician job interview coming up? In this episode of The Rebel Show, I'm sharing my best esthetician job interview tips from the perspective of someone who actually hires waxers and estheticians. And here's the biggest thing I want you to know: getting hired isn't always about having the most experience. I'm breaking down what I actually look for during the application a...

In this episode of The Rebel Show, I'm breaking down the different ways estheticians can get paid. From hourly pay, commission and tips to retail, brand partnerships, affiliates, education, content creation, employees and even renting out your space. Whether you're an employee, a solo esthetician or you're starting to build a team, I want you to understand the opportunities available t...

What does your business actually stand for? Your core values shouldn't just be a few nice-sounding words you put on your website. They should define how you operate, how you lead, the culture you create, who you bring onto your team, and the experience your clients have with your business. And this is something I learned the importance of through experience, the good AND the bad. In this episo...

My first treatment room rental as a solo esthetician was WILD. When I first went solo, I thought my biggest challenge would be finding clients. Instead, I found myself dealing with another renter who seemed determined to make running my business as difficult as possible…and the more time I spent there, the stranger things got. What started with complaints about my clients and a doorbell eventually...

You can rank #1 on Google and STILL struggle to turn those searches into actual appointments. In this episode, I'm breaking down something I've been seeing with coaching clients: they're getting visibility, people are finding their business, but somewhere between the Google search and the booking confirmation, they're losing potential clients. We're talking about new client pro...

What actually happens when your beauty business grows big enough for your husband to quit his job and join you full-time? Chance is joining me for this episode to answer the questions you guys sent in after I shared that I “retired my blue-collar husband.” We're talking about how we knew it was time, what our finances and payroll actually look like, how we divided our roles, working together a...

I asked our YouTube community one question: **What's your biggest obstacle to growing your business?** And you guys ANSWERED. 🥇 I overthink everything 🥈 I lose motivation 🥈 I don't know where to start 4️⃣ I get distracted And honestly? I've dealt with every single one of these. I still do sometimes. The difference is that after years of building businesses, making mistakes, changing...

Thinking about hiring your first employee as an esthetician? Before you post that job listing, there are a few things your business needs to have in place. In this episode of The Rebel Show, I'm answering a question from Megan of Bare Beauty Lounge, who's planning to hire her first employee within the next six months. We're getting into the part of hiring that isn't talked about en...

What if comparing yourself to successful people isn't actually the problem? We've all heard, “Comparison is the thief of joy.” I've even said it myself. But I've changed my mind. Comparison is human nature. The question isn't whether you're going to compare yourself. it's what you DO with that comparison. In this episode, we're talking about the difference between d...

Why do some estheticians completely transform their business while others stay stuck even after taking the same classes, coaching, and courses? In this episode of The Rebel Show, I break down the 4 types of people when they receive information and explains why knowledge alone never creates success. If you've ever wondered why motivation fades, why shiny object syndrome keeps pulling you off tr...

Have you ever heard successful entrepreneurs say, "You need systems," but wondered what that actually means? In this episode of The Rebel Show, I'm breaking down business systems in the simplest way possible so you can finally understand how they help you grow your esthetics business without feeling overwhelmed. We'll cover the 8 essential systems every solo esthetician should bu...

Have you ever wondered if you're supposed to push through the hard season... or if it's finally time to pivot? As entrepreneurs, it's one of the hardest decisions we'll ever make. In this episode of The Rebel Show, I share the exact questions I ask myself whenever I feel stuck in business. Whether you're struggling to book clients, questioning your marketing, considering changi...

Are you currently in esthetician school or thinking about becoming an esthetician? In this episode of The Rebel Show, I'm sharing everything I wish someone had told me before I started esthetic school. We'll talk about what school actually prepares you for, how to choose the right school, how to build a professional reputation from day one, avoid common mistakes, make the most of your educ...

If you've ever wondered what it's actually like to run a booth at a beauty trade show, this episode is for you. Chance and I are pulling back the curtain on our experience exhibiting at Be Well Vegas 2026. We're sharing the good, the bad, and everything in between, from driving 15+ hours with nearly 1,500 pounds of inventory, unexpected expenses, union rules, booth setup chaos, Wi-Fi p...

If you're struggling to get more waxing clients, fill empty appointment slots, or grow your esthetics business, this episode is for you. Today I'm breaking down the exact marketing strategy I've been using to rapidly grow our waxing studio, and it's working. After implementing the Rule of 100, our brand-new waxer booked 31 clients in her first 7 days, and our studio continues to se...

Are you only marketing your business when your books are slow? In this episode of The Rebel Show, I'm sharing one of the biggest mindset shifts that has helped me grow both my studio and Rebel Wax: the best defense is offense. Too many estheticians wait until appointments slow down, income drops, or motivation shows up before they take action. The truth is, by the time you're reacting, you...

Have you ever opened your waxing business full of excitement… only to find yourself crying in your car wondering if you made a huge mistake? You're not alone. In this episode of The Rebel Show, we're breaking down the 6 stages every solo esthetician goes through when building a beauty business. From the excitement of opening your doors to the dreaded "Valley of Despair," understanding this emotion...

If you're a solo esthetician, waxing studio owner, or beauty professional struggling to fill your books, this episode is for you. I recently hired a new waxer and in her first 7 days she had 31 clients on her books. Fast forward just a few short weeks and she now has over 200 appointments booked since joining our team. In this episode, I'm breaking down exactly what I did to make it happen...

How do you go from being a solo waxer to leading a team of seven and building a waxing studio on track for $1 million in annual revenue? In this episode of The Rebel Show, I sit down with Catie and Alyssa, owners of The Wax Coven in Springfield, Missouri. We dive into their journey from working in toxic salon environments to building a thriving waxing business with a strong team culture, incredibl...

Most estheticians are posting content with zero strategy… then wondering why nobody is booking. In this episode of The Rebel Show, I break down TOFU, MOFU, BOFU (top of funnel, middle of funnel, bottom of funnel) and how to actually guide potential clients from discovering your business to becoming repeat clients. We’re talking about: • How to get more waxing clients • The content every estheticia...

Should estheticians be offering Brazilian waxes if they’ve never experienced one themselves? In this episode of The Rebel Show, I’m breaking down the 7 reasons why I believe waxers should be on the receiving end of the services they offer and how it can completely change your client experience, communication, confidence, and overall waxing business. We talk about:
• How getting waxed improves clie...

If you’ve ever had a client who constantly no shows, disrespects your policies, drains your energy, or makes you dread seeing their name on your schedule… this episode is for you. In today’s episode of The Rebel Show, I’m breaking down exactly how to professionally fire a difficult client as an esthetician without ruining your reputation or creating unnecessary drama. I’m sharing: • The biggest cl...