The Rebel Show

If you're struggling to get more waxing clients, fill empty appointment slots, or grow your esthetics business, this episode is for you. Today I'm breaking down the exact marketing strategy I've been using to rapidly grow our waxing studio, and it's working. After implementing the Rule of 100, our brand-new waxer booked 31 clients in her first 7 days, and our studio continues to se...

Are you only marketing your business when your books are slow? In this episode of The Rebel Show, I'm sharing one of the biggest mindset shifts that has helped me grow both my studio and Rebel Wax: the best defense is offense. Too many estheticians wait until appointments slow down, income drops, or motivation shows up before they take action. The truth is, by the time you're reacting, you...

Have you ever opened your waxing business full of excitement… only to find yourself crying in your car wondering if you made a huge mistake? You're not alone. In this episode of The Rebel Show, we're breaking down the 6 stages every solo esthetician goes through when building a beauty business. From the excitement of opening your doors to the dreaded "Valley of Despair," understanding this emotion...

If you're a solo esthetician, waxing studio owner, or beauty professional struggling to fill your books, this episode is for you. I recently hired a new waxer and in her first 7 days she had 31 clients on her books. Fast forward just a few short weeks and she now has over 200 appointments booked since joining our team. In this episode, I'm breaking down exactly what I did to make it happen...

How do you go from being a solo waxer to leading a team of seven and building a waxing studio on track for $1 million in annual revenue? In this episode of The Rebel Show, I sit down with Catie and Alyssa, owners of The Wax Coven in Springfield, Missouri. We dive into their journey from working in toxic salon environments to building a thriving waxing business with a strong team culture, incredibl...

Most estheticians are posting content with zero strategy… then wondering why nobody is booking. In this episode of The Rebel Show, I break down TOFU, MOFU, BOFU (top of funnel, middle of funnel, bottom of funnel) and how to actually guide potential clients from discovering your business to becoming repeat clients. We’re talking about: • How to get more waxing clients • The content every estheticia...

Should estheticians be offering Brazilian waxes if they’ve never experienced one themselves? In this episode of The Rebel Show, I’m breaking down the 7 reasons why I believe waxers should be on the receiving end of the services they offer and how it can completely change your client experience, communication, confidence, and overall waxing business. We talk about:
• How getting waxed improves clie...

If you’ve ever had a client who constantly no shows, disrespects your policies, drains your energy, or makes you dread seeing their name on your schedule… this episode is for you. In today’s episode of The Rebel Show, I’m breaking down exactly how to professionally fire a difficult client as an esthetician without ruining your reputation or creating unnecessary drama. I’m sharing: • The biggest cl...

If you’re an esthetician trying to decide between hard wax, soft wax, or sugaring - or you’ve been told one is “better” than the others - this episode breaks down the truth. In this episode of The Rebel Show, I’m calling out one of the biggest problems in the beauty industry right now: estheticians bashing other hair removal methods to market their business. All three methods can deliver amazing r...

Are you fully booked and wondering when if it’s time to hire your first waxer? In this episode, I break down how to hire a commission waxer for your wax studio step by step. Learn when you’re ready to hire, how to pay commission, what to ask during interviews, how to train a new wax specialist, and mistakes to avoid when building your team. This is perfect for estheticians, solo waxers, and beauty...

Want to go solo as an esthetician? In this episode of The Rebel Show, I break down exactly how to become a solo esthetician step by step. Learn how to leave your current job, set up your beauty business legally, choose the right treatment room, price your services, attract new clients, and build a profitable solo esthetician business. If you are tired of feeling overworked, underpaid, or stuck in...

Are your clients not rebooking after their first wax appointment? In this episode of the Rebel Show, I break down the 5 biggest reasons clients don’t come back and exactly what you need to do to fix it. If you’ve been blaming slow season or pricing for low retention, this is your wake-up call. Client retention is the foundation of a profitable waxing business, and small changes in your client expe...

What do you do when you’re fully booked with a waitlist as an esthetician or waxer? In this episode, I break down exactly what your next steps should be once your books are full so you can grow your waxing business without burning out or losing the quality that got you here. We cover:
• When and how to raise your prices
• Why you should NOT work more hours
• How to decide if it’s time to hire
• Th...

If you're an esthetician struggling to get clients, raise your prices, or grow your waxing business, this episode breaks it all down. In this Q and A episode of The Rebel Show, I answer the most common questions estheticians are asking right now about building a profitable beauty business. From pricing strategies to social media marketing, client retention, and waxing technique, this is a full...

I got scammed out of $3000 as a new esthetician… and I’m sharing the full story so you don’t make the same mistake. In this episode, I break down exactly how I fell for a microblading course that promised certification, clients, and income, and what actually happened when I realized it was all BS. From red flags I ignored, to finding out I wasn’t legally allowed to perform the service, to taking i...

Recently, I was a guest on the Beauty With a Twist podcast, and this conversation dives deep into my journey from the treatment room to building a multiple seven figure brand. If you are an esthetician trying to grow your income, build your clientele, or eventually step outside of the treatment room, this episode will give you real insight into what it actually takes. We talk about everything from...

If you are an esthetician or waxing business owner trying to book more clients with Instagram, this episode breaks down the exact content strategy that is working right now. In this podcast episode I share the types of Instagram content that actually convert followers into booked clients. Instead of wasting hours creating content that does not perform, you will learn how to focus on the posts that...

If you are a solo esthetician or waxer in a season of “I don’t know what I’m doing,” you are not alone. In this episode, I’m sharing what it really looks like behind the scenes when your waxing business feels stuck, revenue stalls, or clarity just is not there. From the outside, it can look like everything is dialed in. But growth seasons are not always clean and confident. Sometimes they feel con...

Thinking about starting your own waxing business straight out of esthetics school? Hear me out. In this episode of The Rebel Show, I’m breaking down why I do not recommend going solo immediately after graduation and what I would do instead if I were starting over today. This is not to discourage you. It is to protect your long term success. After 15 years in the beauty industry, building a six fig...

If you own a waxing business and bookkeeping stresses you out… this episode is for you. Today I’m sitting down with my coaching client Yvonn, founder of WaxxKat, to break down the basics of bookkeeping for solo estheticians. If you’re mixing personal and business expenses, avoiding QuickBooks, or just “hoping it works out” at tax time… we need to talk. A successful waxing business is not just abou...

Are you struggling to attract new clients or book high quality clients in your waxing business? In this episode of The Rebel Show, I’m breaking down 7 proven strategies to attract better clients without running ads. These are the exact foundational steps I teach waxers and estheticians who want to stop chasing bookings and start building a sustainable, profitable waxing business. We cover:
• How t...

If you’re a solo waxer, this is the part of the waxing business no one likes to talk about… you are in sales. Whether you’re in the treatment room, selling retail, rebooking clients, promoting your services online, or growing a digital product, sales is part of being an entrepreneur. In this episode of The Rebel Show, I break down the biggest mindset shift that helped me grow from a European Wax C...

In this episode of The Rebel Show, I sit down with former coaching client Alivia owner of The Wax Suite in Medford Oregon to break down exactly how she grew her waxing business from waxing out of her home to being fully booked with a waitlist. We talk about client building, Google SEO for waxers, confidence, systems, consistency, and the mindset shifts required to grow a profitable waxing business...

If I had to start my waxing business from scratch, this is exactly how I would do it and it’s exactly how I did do it. This is the same framework I used to build Rebel Wax Studio over the past year after already scaling a seven figure brand. No theory. No guessing. Just proven priorities. This video is for estheticians who have mastered their technique and are ready to stop playing small and start...

If you’re a solo esthetician or waxer who sets big goals every year but struggles to follow through, this episode is for you. In this podcast, I break down a realistic approach to goal setting that actually leads to progress instead of burnout. We talk about why reflection matters before setting new goals, how to define a clear yearly goal, and how to work backwards into quarterly, monthly, weekly...