The Purpose Profit Shift

What if the business you built for freedom has become the thing controlling you? Too many founders build their businesses around what they think customers want, what looks “professional,” or what everyone else says a successful brand should be. Somewhere along the way, they lose themselves in the process. In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Meg Joyce,...

What if the problem isn’t that you need more customers — but that you’re not doing enough with the relationships you already have? For many business owners, partnerships look like networking events, introductions, collaborations, or the occasional referral. But without a real strategy behind those relationships, they often never turn into meaningful business growth. In Episode 46 of The Purpose Pr...

What happens when the business you worked so hard to build no longer fits the person you've become? The clients are still there. The business is still making money. From the outside, everything may even look successful. But something doesn't feel right anymore. In Episode 45 of The Purpose Profit Shift , Rachel Bernier-Green sits down with Jess Sato , Principal and Strategic Advisor at Jessica Sat...

What if the problem with employee engagement isn't your team—but the way you're asking them to spend their time together? We spend a huge part of our work lives in meetings. Team meetings. Check-ins. Retreats. Workshops. Offsites. Strategy sessions. But how many of those gatherings actually change anything? In Episode 44 of The Purpose Profit Shift , Rachel Bernier-Green sits down with Tes Cohen ,...

Ethical Banking: What Does Your Bank Do With Your Money? What if the money sitting in your bank account is helping fund things you would never personally support? Most of us think about banking as a place to hold our money, pay bills, or access credit. But your money doesn't just sit there. In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Terra Neilson , Executive...

What if your hair loss is telling you something about what's happening inside your body? For many Black women, thinning, shedding, and changes in hair growth are treated like a beauty problem. But sometimes, it's much bigger than hair. In Episode 42 of The Purpose Profit Shift , Rachel Bernier-Green sits down with Dr. Ellana Stinson , board-certified Emergency Medicine physician and Founder of Saf...

What if one of the biggest leadership mistakes is believing you're supposed to have all the answers? Strong leadership doesn't mean controlling every decision, knowing everything, or being the smartest person in the room. Sometimes, it's exactly the opposite. In Episode 41 of The Purpose Profit Shift , Rachel Bernier-Green sits down with Andrea Prebys-Williams , Founder of Fireweed Consulting , fo...

What if business was designed to serve more than profit? Most entrepreneurs want to build something successful. But what happens when success is measured not only by what a business earns—but by the impact it has on the people and communities around it? In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Dr. Kimberly McGlonn , Founder and Principal Advisor of Build It...

Why does building your business feel so heavy? Most entrepreneurs assume it's because they need to work harder, hustle more, or simply push through the pressure. But what if the real reason has nothing to do with your workload? In this episode of The Purpose Profit Shift, Rachel Bernier-Green sits down with Fatima Herrera, Founder of Virtue Ally, to explore why so many purpose-driven entrepreneurs...

America's Child Care Crisis: One Woman Is Fighting Back What if one of the biggest threats to America's workforce isn't a labor shortage—but the child care system itself? In this episode of The Purpose Profit Shift , Rachel Bernier-Green welcomes Janna Rodriguez , Founder of The Innovative Daycare Corp , for a powerful conversation about leadership, entrepreneurship, and the fight to build a bette...

AI Can't Replace Trust—Why the Future of Healthcare Depends on Human Connection | Shawn Gibbs What makes a patient choose one provider over another? It's probably not what you think. In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Shawn Gibbs , Co-Founder and CEO of GIV Gowns and creator of the Irreplaceable Provider Method™ , to explore why trust—not technology—m...

What if believing in yourself could change everything? In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Miranda Strange , Owner and Lead Photographer of Le Boudoir Studio , to explore how one woman's mission to help women rediscover their confidence became the foundation for an award-winning, purpose-driven business. For years, the boudoir photography industry has...

What if the life you've worked so hard to build isn't actually the life you want? In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Kacie Lett Gordon , Co-Founder of IT ALL Media , to discuss burnout, identity, ambition, and why so many high-achieving women reach a point where success no longer feels sustainable. After helping build a $10 million innovation practice...

Araceli Esparza, founder of Midwest Mujeres Collective, joins Rachel Bernier-Green on The Purpose Profit Shift to break down how storytelling becomes a real economic tool for purpose-driven business owners. We get specific on money shame, founder compensation, and the structural decision that finally let Araceli pay herself. If you are building a mission-driven business and quietly wondering wheth...

Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers. CHAPTERS: 00:01 — From Grassroots to Coaching 07:28 — Comedy, Loss, a...

A medical gown is not a small detail — it is the first physical signal of whether a healthcare system sees a patient as a human being, and one provider's 15 years of witnessing that failure became the foundation of a company designed to fix what healthcare ignored for a century. In this conversation, Shawn Gibbs (Co-founder and CEO of GIV Gowns) and Rachel dig into the real business architecture b...

You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know. Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife , a global membership and lifestyle company for women. Before MDW, she spent nearly two decades run...

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses. Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business prog...

Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients. Chapters: 0:22 Kelli's career overview and he...

Natalie Levy left Wall Street, lost her mother and cousin to suicide, and built She's Independent Investments, a women-first angel group that's closing the power gap in impact investing. In this episode, she gets radically honest about the cost of masking, values-aligned returns exceeding 20X, and why giving money and investing it are completely different acts of power. CHAPTERS: 00:06:54 — The Ma...

Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness ra...

What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would. Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform tha...

What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions. In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining bi...

After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of...

KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls. The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Color...