The Purpose Profit Shift

What if the life you've worked so hard to build isn't actually the life you want? In this episode of The Purpose Profit Shift , Rachel Bernier-Green sits down with Kacie Lett Gordon , Co-Founder of IT ALL Media , to discuss burnout, identity, ambition, and why so many high-achieving women reach a point where success no longer feels sustainable. After helping build a $10 million innovation practice...

Araceli Esparza, founder of Midwest Mujeres Collective, joins Rachel Bernier-Green on The Purpose Profit Shift to break down how storytelling becomes a real economic tool for purpose-driven business owners. We get specific on money shame, founder compensation, and the structural decision that finally let Araceli pay herself. If you are building a mission-driven business and quietly wondering wheth...

Jen Coken has coached nearly 10,000 leaders, and she says imposter syndrome is not your problem; it's your superpower. In this episode of The Purpose Profit Shift, Jen and host Rachel Bernier-Green unpack the neuroscience of self-doubt, why women shrink in leadership roles, and the single most underused skill in women's careers. CHAPTERS: 00:01 — From Grassroots to Coaching 07:28 — Comedy, Loss, a...

A medical gown is not a small detail — it is the first physical signal of whether a healthcare system sees a patient as a human being, and one provider's 15 years of witnessing that failure became the foundation of a company designed to fix what healthcare ignored for a century. In this conversation, Shawn Gibbs (Co-founder and CEO of GIV Gowns) and Rachel dig into the real business architecture b...

You don't need an MBA, outside investors, or a masculine leadership style to build a nationally expanding events and membership company — you need relentless execution, real relationships, and the conviction to trust what you already know. Meghan Fialkoff is the Co-Founder and COO of Modern Day Wife , a global membership and lifestyle company for women. Before MDW, she spent nearly two decades run...

In this episode of The Purpose Profit Shift, host Rachel Bernier-Green sits down with Francine Gregory, a Sacramento-based entrepreneur, speaker, and coach who co-founded BizChicks.net to help women over 50 turn their experience into profitable businesses. Francine shares how surviving the 2008 real estate crash taught her the value of staying for your clients, why the most expensive business prog...

Kelli Reese spent 17 years in natural foods, eventually running a $34 million cooperative, before her body forced her to stop. In this episode, she shares why she left everything behind, what she discovered about the real roots of imposter syndrome, and how she built a purpose-driven coaching practice that sustains her the way she sustains her clients. Chapters: 0:22 Kelli's career overview and he...

Natalie Levy left Wall Street, lost her mother and cousin to suicide, and built She's Independent Investments, a women-first angel group that's closing the power gap in impact investing. In this episode, she gets radically honest about the cost of masking, values-aligned returns exceeding 20X, and why giving money and investing it are completely different acts of power. CHAPTERS: 00:06:54 — The Ma...

Anna Wojtowicz built a multi-six-figure business while operating in survival mode, a reality she only recognized when her body finally shut down. In this episode of The Purpose Profit Shift, she shares her journey from working with legacy brands to experiencing a state of functional freeze. She outlines the framework she developed to help ambitious women rebuild their success based on wholeness ra...

What happens when a woman with 30 years of corporate finance experience gets out of federal prison and can't open a bank account? She builds the infrastructure that nobody else would. Tammy Scudder served time for wire fraud and came out the other side not performing redemption but engineering it. She founded Indiana Reentry Corporation, built Workforce Navigator (a fair-chance hiring platform tha...

What do you do when the magazine industry doesn't represent you, the advertising model excludes you, and the healthcare system fails you during a vulnerable time? If you're Lindsey Farrar, you create your own solutions. In this episode of The Purpose Profit Shift, Rachel talks with Lindsey, founder of CRWNMAG, a family-owned publication celebrating Black women, and Borne, a platform reimagining bi...

After nearly a decade as a website designer and sales funnel strategist, April Hiatt realized that being highly skilled at a job didn't mean she was actually passionate about it. Facing the loneliness of an empty nest and solo entrepreneurship, she pivoted to build a movement: Wise Woman Masterminds. In this episode, April and Rachel discuss the power of peer-to-peer masterminds, the importance of...

KADYLUXE started with a $23,000 Kickstarter, a stolen engineering fund, and a garage in Denver. Today, it partners with 50+ NCAA universities and major pro teams, including the Denver Broncos, Dallas Cowboys, and Chicago Bulls. The episode covers her journey of cold-calling the Colorado School of Mines to develop patented technology, sewing NFL leggings with exiled Mormon seamstresses in the Color...

What happens when a Hollywood marketing executive walks away from red carpets to build something that matters? Katherine Tuominen spent five years marketing blockbusters for Fox and Warner Brothers before founding Catalyst Brand Strategy, a boutique agency helping purpose-driven wellness brands earn credible visibility through ethical marketing and evidence-led storytelling. In this episode, Kathe...

What happens when a corporate sports attorney walks away from her dream job to start a jewelry company that employs women transitioning out of shelter living? Amy Peterson found out when she co-founded Rebel Nell in Detroit in 2013. In this episode, Amy shares the raw truth about building a social enterprise: the 2016 crisis that nearly bankrupted her business, the moment her team rallied to keep...

What if the economy wasn't designed around manufactured scarcity but around meeting actual human needs? In this episode, Rachel sits down with Erin Axelrod, Partner at LIFT Economy and co-founder of the Force for Good Fund, to explore what it takes to architect an economy that works for everyone. Erin shares how permaculture principles became her framework for redesigning economic systems, why her...

Mark Horoszowski left a successful marketing agency during the Great Recession to travel the world asking one question: What do social enterprises actually need to flourish? His answer transformed how we think about scaling impact. In this episode, Mark shares how he co-founded MovingWorlds and coined the term "Experteering," deploying over $52 million worth of professional expertise to social ent...

Ron Saharyan went from investigating felony crimes in Washington, D.C. to co-founding the world's largest organization dedicated to small business profitability. In this episode, he sits down with Rachel to trace the unlikely path that led him and childhood friend Mike Michalowicz to launch Profit First Professionals from a basement in Boonton, New Jersey a movement that has now driven over one mi...

In Part 2 of our conversation with Ian Peterman, founder and CEO of Peterman Design Firm, we pick up where we left off — moving beyond burnout recovery and team culture into the mechanics of building products and brands that restore rather than deplete. Ian breaks down his "Conscious Design" framework, built on four pillars (observation, impact, connection, and inclusion), and explains why every d...

For nearly 20 years, Alison Campbell built her career inside high-growth finance and tech companies, rising to senior leadership roles in Ecommerce and HR Tech, including Chief of Staff & Head of Strategy and Analytics at a $1B+ global organization. She knew how to drive results. She knew how to keep up. And like many ambitious leaders, she accepted exhaustion as normal. Then a health scare fo...

In this episode of The Purpose Profit Shift , host Rachel E. Bernier-Green speaks with David Jaber , Founder and SBTi Certified Expert at Climate Positive Consulting . David shares his journey of creating Climate Positive Consulting, a B Corp committed to achieving net zero by 2030, and how businesses can turn climate action into measurable, profitable results. With over 20 years of experience in...

In this episode of The Purpose Profit Shift , host Rachel E. Bernier-Green speaks with Carlos , Rafael , and Karla Robles , the family behind Duo Development , an innovation studio that seamlessly blends social impact with sustainable business models. The Robles siblings share their journey of creating spaces that challenge traditional business paradigms while fostering community ownership and emp...

In this episode of The Purpose Profit Shift , host Rachel E. Bernier-Green sits down with Jaime Taets , Founder and Chief Vision Officer of Keystone Group International . Jaime shares her journey from corporate transformation to entrepreneurship, and how she helps leaders bridge the gap between high performance and sustainable change. A passionate advocate for people-first cultures, Jaime explains...

In this episode of The Purpose Profit Shift , host Rachel E. Bernier-Green speaks with Alexander Saingchin , President & Co-Founder of Just Futures PBC , a revolutionary investment firm based in Quito, Ecuador. Just Futures is built on a radical structure where 55% of the ownership is held by five BIPOC-led nonprofits, completely flipping the traditional wealth extraction model. Alex, with ove...

In this powerful episode of Purpose Profit Shift , host Rachel E. Bernier-Green speaks with Arnaud Saint-Paul , Founder of the Heart Leadership Institute, Tapuat , about leading from the heart in business. Arnaud shares how decades of success in tech and finance gave way to a mission-driven life focused on inner coherence, purpose, and transformational leadership. Their conversation unpacks how a...