The Plumber Marketing Podcast

How do you create growth that builds on itself? Matt Law shares four keys: develop Unique Selling Points that increase conversions, continually grow your database, use multiple marketing channels to generate opportunities, and automate follow-up so prospects aren't forgotten. Learn how these principles form one connected system capable of compounding your plumbing company's growth.

When you're running a plumbing company, there's never a shortage of things demanding your attention. Matt Law explains how to distinguish a true priority from another interruption and shares the productivity principles he uses to stay organized. Learn how Big Rocks, the Four Quadrants, calendar blocking, planning, Basecamp, checklists, SOPs, and delegation can help you regain control of yo...

People aren't just searching Google for plumbers anymore—they're asking AI who they should hire. Matt Law explains how Answer Engine Optimization works and what can make your plumbing company more visible and trustworthy to AI. Learn why a healthy website, consistent business information, reviews, citations, service pages, local content, FAQs, social activity, and real-world proof all matt...

Your plumbing company may be getting calls and leads, but how much business are you leaving on the table? Matt Law introduces the Marketing Score and explains how to evaluate the complete health of your website, Google presence, advertising, reviews, USPs, referrals, follow-up, CRM, and automation.

Could buying an existing plumbing company be faster than building one from scratch? Absolutely—but there are risks that don't show up in the asking price. Matt Law explains what buyers should investigate in the books, revenue, customers, marketing expenses, staffing, and seller transition. You'll also learn why a plumbing company with a great reputation and terrible marketing might be exac...

When someone needs a plumber, they aren't going to wait forever for you to call back. In Part 2, Matt Law shows how plumbers can combine human service with technology to respond faster and convert more opportunities. Learn how phone systems, AI backup, automated SMS and email, scheduling, CRM integration, and lead nurturing work together—and how measuring ROAS tells you which channels deserve...

Need more plumbing leads? Before spending another dollar, make sure you understand how the entire system works. In Part 1, Matt Law breaks down Google Ads, Local Service Ads, Meta, shared leads, targeting, landing pages, reviews, and the other factors that determine whether your marketing produces real customers. Learn why buying leads isn't a growth strategy by itself—and what needs to happen...

Some homeowners want details. Others just want the bottom line. In Part 2, Matt Law teaches plumbers how to recognize personality types and adapt their presentation to every customer. Learn how better communication naturally leads to stronger relationships and more closed sales.

Every plumbing estimate is an opportunity to build trust. In Part 1 of this sales series, Matt Law shares practical techniques that help plumbers improve conversion rates through preparation, professionalism, education, and a proven sales process designed to create confident customers instead of price shoppers.

Owning a plumbing company can easily consume your life if you're not careful. In this episode, Matt Law explains the seven habits that help successful plumbing contractors build profitable businesses while maintaining healthy relationships, strong leadership, and sustainable growth. It's a blueprint for growing your company without losing yourself in the process.

Plumbing companies often lose jobs simply because they can’t answer every call or respond quickly enough to online inquiries. In this episode, we talk about how AI tools are helping plumbers automate scheduling, manage website chat conversations, and capture leads through intelligent answering services. We’ll cover how automated calendar booking allows customers to schedule appointments instantly...

Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping...

AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.

Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.

Most plumbing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for plumbing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a plumbing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every plumbing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a plumbing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not se...

Most plumbing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the plumbing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down....

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re talking about what makes certain plumbing businesses grow year after year while others spin their wheels. If you’ve got the team and the talent — but not the results — this episode will show you what successful companies do differently to scale.

Welcome to The Plumber Marketing Podcast! In this episode, we show how plumbing companies can simplify the scheduling process with automated online booking. Learn how to send booking links via text, connect calendars and CRMs, and make it easier for customers to book fast. More jobs, fewer missed leads — that’s the power of appointment automation.

Welcome to The Plumber Marketing Podcast! In this episode, we show plumbers how to use video ads to build trust, show up locally, and bring in more calls. Learn which video types perform best, what to say in your ads, and how to run them effectively on Meta and YouTube. Video marketing is the shortcut to building credibility fast.

In this bonus episode of The Plumber Marketing Podcast, we share how plumbing companies can keep the calls coming — even in a down economy. Learn how to market essential services, adjust your targeting, and make strategic moves when other companies pause. Stay strong, stay seen, and keep growing no matter the market.

Welcome to The Plumber Marketing Podcast! In this episode, we explore how to secure a spot in Google’s Local 3-Pack and generate more local leads. Learn the importance of consistent reviews, citations, and backlinks in boosting your rankings. We’ll also guide you through optimizing your Google Business Profile and leveraging structured data for maximum impact. Don’t miss these tips to dominate loc...

Welcome to The Plumber Marketing Podcast! In this episode, we discuss how plumbers can use Google’s Local Service Ads to generate more leads and calls. Discover how to set up your profile, optimize your services, and manage your leads effectively. Learn why reviews and quick responses are essential and how to track ROI to make data-driven decisions. Don’t miss these practical tips to grow your plu...

Welcome to Episode 16 of The Plumber Marketing Podcast! In this episode, we dive into how email marketing can re-engage past customers, nurture prospects, and drive loyalty from new clients. Discover how to set up automation sequences, import your customer list into CRMs, and create campaigns that highlight your USPs. Learn how email marketing keeps prospects moving toward becoming loyal customers...