The Plumber Marketing Podcast

Plumbing companies often lose jobs simply because they can’t answer every call or respond quickly enough to online inquiries. In this episode, we talk about how AI tools are helping plumbers automate scheduling, manage website chat conversations, and capture leads through intelligent answering services. We’ll cover how automated calendar booking allows customers to schedule appointments instantly...

Marketing for plumbing companies has changed fast, and this episode breaks down what’s actually producing calls in 2026. We cover local SEO strategies that help plumbers show up in the map pack, how Google Ads and LSA campaigns are evolving, and where AI fits into scheduling, lead follow-up, and customer communication. You’ll also learn how strong review strategies and tight targeting are helping...

AI isn’t coming – it’s already here. In this episode, we show plumbers how to use simple automation tools to book more jobs, follow up faster, and build a scheduling system that saves time and closes leads.

Let’s talk Meta Ads – specifically how plumbers can generate exclusive leads using Facebook and Instagram lead forms. We’ll cover what’s working right now, how to avoid low-quality form fills, and the exact automations you need after they click.

Most plumbing companies rely on word of mouth — and wonder why they aren’t growing faster. In this episode, we break down what modern marketing looks like for plumbing businesses: clear messaging, a strong web presence, paid ads that work, and lead follow-up systems. If you want more qualified leads and fewer wasted marketing dollars, this episode shows you where to start.

Scaling a plumbing business isn’t about hustle — it’s about systems. In this episode, we walk through the core systems every plumbing company needs: tracking leads, sending estimates, managing jobs, collecting payments, and asking for reviews. You’ll learn how to build scalable workflows that don’t fall apart when things get busy. If your business feels like chaos every time the phone rings, this...

Let’s talk leadership. In this episode, we shift the spotlight from the team to the business owner. Because sometimes the biggest bottleneck in a plumbing business... is the person running it. You’ll hear what successful owners do differently — and why micromanaging, perfectionism, and burnout are often signs that your leadership style needs to evolve. If you’re working harder than ever but not se...

Most plumbing businesses hit a ceiling — not because of a lack of opportunity, but because they don’t have the right people around them. In this episode, we explore how the right team fuels serious growth in the plumbing space. From the person answering the phones to the technicians and crews who do the work, we’ll show you how to hire the roles that matter — and avoid the ones that slow you down....

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re talking about what makes certain plumbing businesses grow year after year while others spin their wheels. If you’ve got the team and the talent — but not the results — this episode will show you what successful companies do differently to scale.

Welcome to The Plumber Marketing Podcast! In this episode, we show how plumbing companies can simplify the scheduling process with automated online booking. Learn how to send booking links via text, connect calendars and CRMs, and make it easier for customers to book fast. More jobs, fewer missed leads — that’s the power of appointment automation.

Welcome to The Plumber Marketing Podcast! In this episode, we show plumbers how to use video ads to build trust, show up locally, and bring in more calls. Learn which video types perform best, what to say in your ads, and how to run them effectively on Meta and YouTube. Video marketing is the shortcut to building credibility fast.

In this bonus episode of The Plumber Marketing Podcast, we share how plumbing companies can keep the calls coming — even in a down economy. Learn how to market essential services, adjust your targeting, and make strategic moves when other companies pause. Stay strong, stay seen, and keep growing no matter the market.

Welcome to The Plumber Marketing Podcast! In this episode, we explore how to secure a spot in Google’s Local 3-Pack and generate more local leads. Learn the importance of consistent reviews, citations, and backlinks in boosting your rankings. We’ll also guide you through optimizing your Google Business Profile and leveraging structured data for maximum impact. Don’t miss these tips to dominate loc...

Welcome to The Plumber Marketing Podcast! In this episode, we discuss how plumbers can use Google’s Local Service Ads to generate more leads and calls. Discover how to set up your profile, optimize your services, and manage your leads effectively. Learn why reviews and quick responses are essential and how to track ROI to make data-driven decisions. Don’t miss these practical tips to grow your plu...

Welcome to Episode 16 of The Plumber Marketing Podcast! In this episode, we dive into how email marketing can re-engage past customers, nurture prospects, and drive loyalty from new clients. Discover how to set up automation sequences, import your customer list into CRMs, and create campaigns that highlight your USPs. Learn how email marketing keeps prospects moving toward becoming loyal customers...

Welcome to this bonus episode of The Plumber Marketing Podcast! We’re breaking down 2024’s marketing trends and providing actionable strategies for plumbers in 2025. Learn how to navigate local search competition, optimize your ad spend, and leverage referrals for growth. We’ll also cover measurable marketing tactics to track ROI and refine your approach. Don’t miss these valuable insights to keep...

Join us in this bonus episode of "The Plumber Marketing Podcast" as we delve into the full spectrum of marketing services that can drive 300% growth in your plumbing business. From planning and defining unique selling points to advanced marketing automation and SEO, we cover all the essential elements. Discover how to enhance your website, create a compelling print marketing package, and...

Welcome to "The Plumber Marketing Podcast," Episode 13, where we explore the potential of AI in plumbing business marketing. Understand AI and machine learning, and discover how they can save time and money. We’ll discuss AI tools like chatbots and virtual assistants for improved customer service and lead generation. Learn about AI-driven content creation, SEO optimization, and social me...

In Episode 12 of "The Plumber Marketing Podcast," join Matt Law as he guides plumbing business owners through the process of setting up a simple yet effective follow-up system for plumbing customers and prospects. Discover how automation and strategic communication can help you nurture plumbing relationships, retain plumbing customers, and attract new plumbing prospects. Matt Law emphasi...

In Episode 11 of "The Plumber Marketing Podcast," Matt Law explores the game-changing impact of a custom CRM (Customer Relationship Management) system for plumbing businesses. Join Matt as he delves into the reasons why a tailored CRM can significantly boost your plumbing business's total revenues and transform your business operations. Matt Law highlights the key elements of custom...

Join Matt Law in Episode 10 of "The Plumber Marketing Podcast," as he explores the power of coupons and free offers in generating more leads for your plumbing business. Discover how to effectively use these incentives to attract new plumbing customers and increase your lead conversion rates. Matt Law delves into the key elements of leveraging coupons and free offers. Learn what constitut...

In Episode 9 of "The Plumber Marketing Podcast," Matt Law delves into the strategies and tactics to generate a steady stream of referrals and boost reviews for your plumbing business. Join Matt as he reveals the power of thank you packages, yard signs, and effective customer appreciation methods. Matt Law highlights the key elements of generating referrals and boosting reviews. Discover...

In Episode 8 of "The Plumber Marketing Podcast," Matt Law dives into the realm of Google Ad dominance for your plumbing business. Join Matt as he reveals strategies and tactics to win the battle with Google, optimize your plumbing ad campaigns, and achieve more with less spending. Matt Law emphasizes the key elements of Google Ad success. Learn how to create compelling landing pages that...

In Episode 7 of "The Plumber Marketing Podcast," join Matt Law as he unravels the power of using social media to create viral referrals for your plumbing business. Discover the strategies and tactics to leverage social media platforms and turn your customers into brand advocates who generate a steady stream of referrals. Matt Law delves into the key elements of generating viral referrals...

Join Matt Law in Episode 6 of "The Plumber Marketing Podcast" as he explores the strategies and tactics needed for plumbing companies to achieve big wins in SEO (Search Engine Optimization). This episode serves as a comprehensive guide to help plumbing business owners unlock the power of SEO and establish a strong online presence. Matt Law dives into the key elements of SEO success. Lear...