The Marketing Update Podcast

Amazon is piloting ChatGPT ads, letting advertisers buy conversational ad space in ChatGPT through Amazon DSP. In this Did you miss it? episode, David unpacks what that means for brands. We cover how the partnership works (Amazon runs it as a managed service while OpenAI controls ad delivery), the CPC and CPM pricing options, and how the ads appear: as sponsored text and image units beneath ChatGP...

How do you write a marketing strategy that people actually use? In this Did you miss it? episode, Emma revisits a 2025 Substack article from Tom Davies that’s well worth reading as you plan for 2027. Tom breaks marketing strategy into four practical steps, tested at Yonder: understanding your customer purchase journeys through proper customer interviews, working out who’s ready to buy now versus l...

How do you get your business cited in AI search? In this Did you miss it? episode, David digs into LinkedIn’s new guide for B2B marketers, Unlocking AI Search Visibility. According to Profound’s 2026 report, LinkedIn is now the number one most-cited domain for professional queries in AI search. With 94% of B2B buyers using generative AI for research and traditional search volume predicted to halve...

How do big legacy brands stay relevant to younger audiences? The ones doing it well don't pretend to be startups. They work out which parts of their history still have value and give a new generation a reason to care about them. We talk a lot about challenger brands, but this time we're flipping it: what if you're the brand that's been around for more than fifty years? Gap is havin...

Black Friday is coming! Should B2B companies run Black Friday campaigns? In this episode, Emma and David unpack why Black Friday is designed for impulse purchasing, and why that clashes with long sales cycles, procurement processes, and premium positioning. Then they share their B2B Black Friday playbook, built around four pillars: • Engagement: re-engaging cold leads and prospects who said you we...

LinkedIn just turned 23, 10,000 people are applying to jobs every minute and vertical videos are here to stay. This episode, David and Emma break down what LinkedIn is actually good for right now. They take you through the jobs, feed, and ads, digging into the bigger shifts: the rise of personal posting, "this looks like AI slop" button (yes, really), and why carousels still reign supreme as the p...

If you thought 2026 was chaotic and you've lost the plot, we've got you. Emma and David take you through the tech updates, trends and campaigns in 2026 so far. Of course, your favourite marketing consultants wouldn't just leave you there, oh no. They will take you through what you should focus on after you've finished sippin' your aperol on your summer holiday. Hubspot report that having taste is...

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve. Emma brings her trademark commentary on Smartphone Free Childhood's lates...

"We've never done a marketing audit where the problem was what the client thought it was." In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena...

If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing). They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry i...

What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll...

After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the st...

What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks li...

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marke...

In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, an...

In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns. David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands. But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign a...

In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's...

In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures a...

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics: This week's topics: Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience. AI start-up Athena raise £2...

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent. They also cover content strategy for personal branding, LinkedIn profile optim...

In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less. This week they discuss: LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers? Instagram have allowed Google to cr...

In episode 8 of The Marketing Update Podcast, Emma and David tackle the topic of hiring your marketing team. Who to hire, when to hire, how to hire, common pitfalls of hiring, and how to maintain and invest in your team (it's riveting stuff!). They also cover the 2025 TikTok World ad platform updates and (there's more) how some businesses are using viral web applications to drive traffic and acqui...

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation. This week we discuss: Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand, Away have jumped on a viral trend to create their biggest organic social of all time, but HOW, TikTok Worl...

In episode 7 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing camp...

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes. This week we discuss: Google's new AI courses  Popeyes chicken gets a new CMO: does hiring with background relevance = succ...