The Marketing Update Podcast

In this episode of The Marketing Update Podcast David and Emma are joined by Eve McDonald from Kiss Branding. The three of them confabulate on brand strategy, earning a seat at the table versus just turning up with a rainbow thermos and hijacking the moment. And what small businesses can do with no budget and a lot of nerve. Emma brings her trademark commentary on Smartphone Free Childhood's lates...

"We've never done a marketing audit where the problem was what the client thought it was." In this episode of The Marketing Update Podcast David and Emma drawn on their combined experience to preach about why and how a marketing audit will be valuable for your business. They also update you on Instagram's latest kerfuffle with followers, and an approach to unconventional product launches with Lena...

If there's a mistake to be made in creating or updating a website - these two have done it! David and Emma talk passionately about the good and the bad things they've learned about project managing websites. They know this episode will save you TIME and MONEY (if you listen to the whole thing). They also ask Did you miss it? Google's most recent SPAM update and being 'over-employed' (don't worry i...

What do Tony's Chocalonley, Ordinary, BrewDog, Liquid Death and Canva all have in common? Nothing, until now. In this episode of The Marketing Update Podcast Emma and David discuss bringing a challenger brand ethos to any marketplace. And 'Did you miss it?' Open AI and 'Link in bio' Substack have must-hear updates for all marketeers. Listen to the full episode for a laid back conversation that'll...

After a brief hiatus Emma and David are back and they hoped you missed them like they missed you! In this episode they cover Oatly's UK legal battle loss, and what it means for advertisers, as well as some handy how-to guides for marketeers from PostHog. However the meat of this week's episode is the (lack of) clairvoyance for their marketing predictions of 2025. Both David and Emma discuss the st...

What have Coco-Cola, John Lewis, and Campaign Against Living Miserably got in common with Australian Lamb? It's The Marketing Update Podcast. Whether you like it or not your hosts Emma and David are back and this time they're discussing four totally different TV and CTV advertising campaigns from 2025. They showcase what the brands did to make their campaign so impactful, and what success looks li...

Just like Smash Mouth said 'the pods keep comin and they don't stop comin' because David & Emma are back at it with another guest. This week on The Marketing Update Podcast Gus Allen of Beyond Insights talks about consumer psychology and customer research. While Emma & David mine Gus's brain for WHY should you do customer research, and HOW to do customer research by bringing you more marke...

In this mini episode of The Marketing Update Podcast where we cover marketing updates you might have missed Emma brings you a(nother) AI tool that turns images into talking videos. David has more reporting for you, this time about the state of Gen Alpha's spending power (reportedly in the trillions). Emma explains why LinkedIn's B2B attribution dashboards might not live up to your expectations, an...

In this full episode of David Perkins and Emma Handley take on the juggernaut topic: Ways in which you can use comedy in your marketing campaigns. David has some stats for you, Emma has some warnings and both have a couple of their fave in-depth examples from very different brands. But that's not all. in the popular "Did you miss it?" segment they talk about Lacoste's bold branding GOAT campaign a...

In episode 6 of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" David and Emma bring you the marketing industry updates you might have missed. In this quick-fire episode that you can consume on your daily walk to buy more oat milk, they cover: Rage-bait and shock value marketing is everywhere, but is it working or is it just a case of shocked and dropped from the consumer's...

In the latest episode David and Emma battle over the benefits and pitfalls of brand vs performance marketing. Emma in the corner of brand, and David in the corner of performance. Who will come out on top? While that spectacle festers in your mind, listen to them complain about the rise of LinkedIn 'influencers' and if the platform and audiences are ready for them. And how Reddit's growth figures a...

In episode 5 The Marketing Update Podcasts's mini-episode titled "Did you miss it?" where David and Emma try to bring you recent marketing industry updates you might have missed they chortle their way through the following topics: This week's topics: Instagram (again?) are giving away more secrets in the form of a visual explaining which format is best for you audience. AI start-up Athena raise £2...

The Marketing Update Podcast episode 9 Emma and David bring in friend of the podcast Zac Radbone to assist in the topic of how to build your personal brand. Highlights include; David getting the definition of personal branding wrong, Emma asking about success metrics (and getting shot down), and Zac's Australian accent. They also cover content strategy for personal branding, LinkedIn profile optim...

In the fourth episode of The Marketing Update Podcasts's mini-episode titled "Did you miss it?" which focuses on recent marketing updates you might have missed. David and Emma rugby tackle the following topics in 15 minutes or less. This week they discuss: LinkedIn is pushing vertical videos again but this time for advertising. What does this mean for marketers? Instagram have allowed Google to cr...

In episode 8 of The Marketing Update Podcast, Emma and David tackle the topic of hiring your marketing team. Who to hire, when to hire, how to hire, common pitfalls of hiring, and how to maintain and invest in your team (it's riveting stuff!). They also cover the 2025 TikTok World ad platform updates and (there's more) how some businesses are using viral web applications to drive traffic and acqui...

Another episode of "Did you miss it?" for marketing updates you might have missed has arrived from the brains of Emma and David and it's now live for your listening delectation. This week we discuss: Brewdog's mini rebrand, Jaguar's rebrand misfire, and when and why you might want to rebrand, Away have jumped on a viral trend to create their biggest organic social of all time, but HOW, TikTok Worl...

In episode 7 of The Marketing Update Podcast, Emma and David go bold from the start, declaring that attribution is dead, a bunch of nonsense and overall a fool's errand. They discuss what attribution (tracking) is, how reliable/unreliable it can be, human behaviour, how AI is changing the landscape and making it even harder and ways you can use data instead to progress your team and marketing camp...

This is episode 2 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes. This week we discuss: Google's new AI courses  Popeyes chicken gets a new CMO: does hiring with background relevance = succ...

In episode 5 of The Marketing Update Podcast, Emma and David dig into the meaty topic of YouTube channels: their dos and don'ts, share strategy tips, real-world examples, and get honest on the reality of growing a YouTube channel as a business. They also chit-chat about Hootsuite's new tool and a couple of contrasting new Influencer reports. Allow the nectar to pour into your ears on this episode....

This is episode 1 of a new series of mini-episodes focussed on the "Did you miss it?" segment for marketing updates you might have missed. Every two weeks we'll be dropping a short episode full of marketing updates to keep you satiated in between our full topic episodes. This week we discuss: Forbes AI guide for marketers  RyanAir’s new subscription model  Hootsuite’s new automation (+ g...

In episode 4 of The Marketing Update Podcast, David and Emma confabulate over Instagram’s new community feature, Nike & Skims new collab, and then dissect the brands they think are killing their marketing right now (hint: it’s not Tesla). They take a look into Hoka, Duolingo, Patagonia and Hubspot to figure out exactly how they are doing it. You’ll leave this episode refreshed with ideas...

In Episode 3 of The Marketing Update Podcast Emma and David chat about the rise of the niche streaming service, Instagram's most recent algorithm updates and have a conversational deep-dive into marketing trends for 2025 that you should be keeping your eyes on. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-update-podcast If you'd like to book The Marketing...

In Episode 2 of The Marketing Update Podcast Emma and David discuss Instagram's latest algorithm updates, the pitfalls of 'finfluencer' marketing and then share their thoughts and personal experiences on marketing consulting. Join them for a laid back conversation with real insights as they try to help you figure out if you should start consulting in the next 12 months. Connect with us: Follow us...

In the first episode of The Marketing Update Podcast David and Emma discuss AI and it's potential uses in future marketing, the rise of YouTube among Gen Z and everything X / Twitter. Join them as they delve into their personal experiences with the platform, good and bad, and the future of it with Elon Musk. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-marketing-upd...

Welcome to The Marketing Update Podcast with your hosts Emma Handley and David Perkins. What can you expect from the podcast? Fresh takes on different marketing topics, marketing updates you might have missed, and a segment for David's marketing dad jokes. So join us for the journey into The Marketing Update Podcast. Connect with us: Follow us on LinkedIn: https://www.linkedin.com/company/the-mark...