The Content Queen Podcast

WHOOOOP! Content Queen celebrates 100 episodes! Before I say any more, I just want to thank YOU for listening! Whether it has been all 100 or just a few, I am so grateful you have come to this corner of the podcasting world to listen to me talk each week!  What a journey it has been in 100 episodes! We have gone through a rebrand, a health scare and SO much business change! So for this big 1-...

Blogging - it maybe be "saturated" but I can tell you, it is a VERY underrated channel. Blogging took a backseat when social media, podcasting and YouTube became more popular, but honestly, I see it time and time again the power of evergreen content like blogging. I want to show you why you should think about blogging and how to execute!  Do you have a blog? Before you get confused, overwhelm...

Of course at Content Queen we create content. We have a strategy in place and we test, trial and measure strategies all the time! But now it is time to share it all with you!  We are big believers of practicing what you preach so in this episode we are doing exactly that, should you the ins and outs of how we create content at Content Queen, how we mapped out the process, the lessons we have...

What if creating simple content could be seen as art?  If you could weave your own artistic flair into your Instagram feed?  Have you ever thought about content being an art form? Or how you can create simple content from a beautifully crafted graphic or a string of words that create poetry? James Nguyen is on the podcast today to chat all about simple content, how to stand out, zig when...

Perfectionism can be the driver stoping you from consistent content.  Of course, don't get me wrong. It is good to have pride in your work. To want to create content or deliver to your audience in a way that is high quality and of value. That is not what I am saying. BUT, when does the need for your content to be "perfect" stop you from showing up and creating?  Perfectionism is somethin...

Hands up if you hate selling?  Don't worry, you are not alone. BUT we are here to help you change your mindset about selling on social media, especially Instagram. Claudia is here to help you feel better about selling on Instagram and to give you the tips, tools and strategies to sell authentically. Remember, it doesn't have to be sleazy!  In this episode you will also get an amazing Ins...

Are you letting likes and comments get the better of you?  Believe me, been there. Done that. Of course, if likes and comments is the purpose of you creating content, then great! But as a business owner, I know that isn't the metrics I want. For me, I want a network. I want website clicks. I want people on my podcast, people using my services.  So when you go to look at the vanity of you...

When was the last time you did market research?  Or sat down and reflected whether your branding messages align to your action?  Don't worry if the answer is "no clue" or "never". That is why we are here! This week I am joined by Margie Agin who is an amazing marketer and author (read more about her below) to chat marketing and specifically market research and brand messaging!  My c...

Once upon a time there were three content marketers... They came together online one day and recorded a podcast. This podcast was going to help other people in the online space create more content using storytelling. They had a laugh, shared tips, tricks and facts while creating epic value for all the listeners around the world.  After people listened to this amazing podcast, they left 5 star...

Facebook Ads - can we have a quick chat about it?  I have only really dived into the world of Facebook Ads when I worked in corporate and when I had a blog (I use to pay like $15 to boost my blog posts). But I know the game has changed A LOT since that time. As you know, these podcasts are a great way for all of us to learn (including me), so I got the amazing Jessica Tutton on the show to ch...

30 days and 30 Instagram Reels... what does it teach us?  A LOT! A lot more than we thought. BUT, this is what we are here to do. Share the lessons and knowledge to help guide you on your marketing and content creating journey as a business owner.  Inside this episode you will find the results from the 30 day Instagram Reel Challenge as well as guidance on how you can create content with...

"You have to create content"!!  I know you are probably sick of hearing this without guidance, right? Yeah, good advice - but WHAT type of content? That is why we have jumped on the podcast this week, to give you the content we LOVE at the moment. What we see is working and also what we love consuming.  As content creators, we see a lot. So why not use this to guide and help you to creat...

Hands up if you have a budget for your business?  Don't feel bad. I can feel you starting to overheat. It is NOTHING to be afraid of and as the amazing podcast guest explains (Sukhy Bansal), it is here to give you CLARITY! We all want a little more clarity in our lives right?  When I started working full-time in corporate, I had a budget because I was getting paid monthly. It was somethi...

How do you juggle multiple social media channels and stay consistent AND authentic?  Now this is a great question and one I was asked when someone joined my free Facebook group. So, it is time to answer. Now what this comes down to two of a few ways, repurposing and sticking to your values. To learn exactly how and what to do next, this is a must listen!  This topic really interests me b...

I will be a walking Instagram Reel soon...  As a entrepreneur, marketer and content creator, I am doing this for multiple reasons. I am doing a 30 day Instagram Reel challenge to test, trial and measure (what I love best). It is to help my clients, it is to help learn for my own business and to teach those lessons to you!  For this poddy episode I am explaining the method behind my madne...

Every entrepreneur needs to be a leaders in business.  And to be honest, that is f#$%ing tough if you have never done it before. Of course we lead in other ways, but managing a team is hard. Whether you have a full-time team of (insert your number here), or are hiring a freelancer to help you. It ALL requires leadership.  When I started Content Queen, I didn't know I would eventually lea...

There is no 'one right way' to market your business, the world of marketing strategies is huge! Never rule out the different forms of marketing, there's just so many! Whether it works for your business now or not, you can never completely predict where you will be in 6 months, a year or even 5 years, so I think it's very important to never limit yourself with firm beliefs on the marketing you want...

Connection marketing. A strategy in your business I want you to think about.  How are you using connections to help your business? Are you investing enough time in actually building connections? Not always as clients, but as people who can:  1. Be there for you  2. Give support and advice  3. Promote you to others  4. To collaborate with  5. Promote your content There...

In business we have seasons. A season for launching, a season for creating "fun" or educational content, a season for rest and a season where we collaborate like crazy.  Collaborating in your business is all about finding people around you to help you, them and an audience ready to listen. Going live, doing podcast interviews (like this one), is all part of the collaboration process.  Yo...

Are you an accountant, lawyer or grant writer and want to add more spice to your marketing and social media? We get it, creating content in this industry can be HARD and uninspiring. Eliana knows ALL about this. She is a grant writer. But she is here to show you how you can be FUN and creative in an industry that might feel dry and boring.  She is here to give you the secret to success so you...

Are you amplifying the message of your brand? Do you amplify the content you create? What does this all mean?  Content amplification is a marketing technique to help you do exactly that, amplify your message! Not only does it allow you to spread your content across multiple channels (and have access to a bigger audience), it saves you time and energy!  Start today, listen to the podcast...

I made a lot of mistakes with my marketing when I started my business. BUT, of course I have learnt from them all which is now here to help YOU!  When I started Content Queen two years ago I was in a marketing team. However, marketing a corporate business that has been around for 50+ years vs marketing a new startup is VERY different. I had to learn fast. The best thing about this is, you can...

Have you jumped on the TikTok train? If not, take this as a sign to do it! TikTok is an amazing platform for quick and easy to absorb content that is easy for ANYONE to use! There's so much to learn about the platform with endless opportunity to create and have fun. We all consumed a lot of TikTok during COVID-19 lockdown (and still are), but are we actually using it for our business??? If you are...

Can you believe we are already half way through 2021?? You know what that means... It's time for your mid-year reviews! Mid-year reviews are super important for any business owner or entrepreneur to make sure that goals are being met and all projects are on track. If you don't know where to start or how to conduct a mid-year review, we are here to share MORE on how you can do that!! Also, I am her...

I LOVED telling stories as a kid. Show and tell was my FAVOURITE! But it often can be hard to tell stories online, right?  But that is what brings us together. The art of storytelling.  Think about to a piece of content you loved. A podcast. A blog or a social media post. What did you love about it?  Who do you follow? I BET you that you follow and love their content because they sh...