The Channel Buzz

Seamless integration. Real-time visibility. Powerful automation. When everyone uses the same words, how does a partner explain what makes your solution different? In this episode of The Channel Buzz, Amiee Keenan talks with partner and product marketing expert Alexis Fox about finding the golden nuggets already sitting in your customer conversations: the problem that started the search, the object...

“We should do something together.” How many of your partner conversations end there? Alysha Malik joins Amiee Keenan on The Channel Buzz to explore what happens when that good intention becomes co-creation: building something together that neither of you could create alone. From finding the people your customers already trust to giving existing partners a reason to reconnect, we talk about turning...

Planning an ERP move is a big decision. Finding out whose desk an invoice landed on shouldn’t be. Mark Munson of ACE Micro joins Amiee Keenan from The ISV Society at Community Summit to talk about both sides of that customer experience. We discuss the planning conversations he’s having with Dynamics GP customers, why he encourages a fresh look at Business Central, and the paper approval processes...

Everyone’s talking about new technology. Accounting still has a month to close. Janice Phelps, Director of Sales at Blue Moon Industries, joins Amiee Keenan from The ISV Society at Community Summit o talk about what customers are trying to figure out beneath all that conversation. How will their jobs change? Can they handle more work without more people? Where would automation actually help? We di...

There’s plenty of interest in what AI and automation could do. In construction, the questions quickly get specific: Have the invoices come in? Are the costs coded correctly? Has anyone approved them? Stuart Blumenthal from LBMC joins Amiee Keenan from The ISV Society at Community Summit to talk about what customers want from their ERP systems and where the everyday work still gets complicated. We...

The Channel Buzz at VIBE 2.0 — Episode 6 Guest: Monica Hoyer Roles: Conference Chair, Voices Partner Marketing Conference; CMO, Partner Talks Series: The Channel Buzz: Conversations from VIBE 2.0 Recorded live: VIBE 2.0, Provo, Utah Marketing can feel pretty lonely when you're trying to figure everything out on your own. When Monica Hoyer entered the Microsoft partner ecosystem in 2021, she de...

The Channel Buzz at VIBE 2.0 — Episode 5 Guest: Ugne Fink Jensen, Tech Lawyer & Business Negotiator Series: The Channel Buzz: Conversations from VIBE 2.0 Recorded live: VIBE 2.0, Provo, Utah Negotiation isn't just happening in boardrooms, contract discussions, sales calls, or procurement meetings. It's happening all day long. Recorded live at VIBE 2.0 as part of The Channel Buzz's...

Guest: Erika Boccuti Series: The Channel Buzz: Conversations from VIBE 2.0 Recorded live: VIBE 2.0, Provo, Utah Series context: The Channel Buzz joined VIBE 2.0 as a media sponsor, capturing conversations with people across the technology and partner ecosystem about community, growth, leadership, and the lessons shaping what's next. You don't need a senior title to contribute something val...

The Channel Buzz at VIBE 2.0 — Episode 3 Guest: Donna Krizik, Krizik Marketing Group Series: The Channel Buzz: Conversations from VIBE 2.0 Recorded live: VIBE 2.0 Series context: The Channel Buzz joined VIBE 2.0 as a media sponsor, capturing conversations with leaders across the technology and partner ecosystem about the ideas, relationships, and practical lessons shaping their businesses. Should...

The Channel Buzz at VIBE 2.0 — Episode 2 Guest: Rob Triggs, RTR Series: The Channel Buzz: Conversations from VIBE 2.0 Recorded live: VIBE 2.0 Series context: The Channel Buzz joined VIBE 2.0 as a media sponsor, capturing conversations with leaders about the ideas, relationships, and personal lessons shaping the technology and partner ecosystem. You can have the sales training. You can know exactly...

The Channel Buzz at VIBE 2.0 — Episode 1 Guest: Christine Bongard, Founder & CEO, The WIT Network Series: The Channel Buzz: Conversations from VIBE 2.0 Series positioning: Recorded live at VIBE 2.0 as part of The Channel Buzz’s media sponsorship, this special series captures conversations with leaders across the technology and partner ecosystem about community, connection, growth, and what’s n...

A partner program can look perfect on paper. The incentives make sense. The numbers work. The tiers are mapped out. Leadership is happy. Then actual humans start using it. In this episode of The Channel Buzz, Amiee Keenan sits down with Jessica Pidgeon of Acumatica to talk about the part of partner programs that doesn’t always make the launch deck: human behavior. Jessica shares what more than a d...

Marketing has more tools, more data, and more AI than ever before. But are those things actually making marketing more effective? In this episode of The Channel Buzz, Amiee Keenan sits down with Michelle Glennie of The Partner Marketing Group to dig into the latest Technology Marketing Benchmark & Trends Report and some of the findings might make you rethink where your marketing time and budge...

You say you have a great relationship with that partner. But does the partner know you—or does one person know you? That’s a bigger difference than we sometimes realize. In this solo episode of The Channel Buzz Podcast , Amiee Keenan looks at an overlooked part of partner growth: becoming better known inside the partners you already have. Because one great champion can open a lot of doors. But if...

How big is your audience? It's one of the first questions marketers ask before deciding whether an opportunity is worth pursuing. But it may be the wrong place to stop. In this episode of The Channel Buzz , Amiee Keenan explores why your company's email list, followers, and website visitors represent only part of your potential reach. When ISVs collaborate with partners, communities, other...

You signed the partner. 🎉 Great! Now what? 👀 In this episode of The Channel Buzz , Amiee Keenan sits down with Ienura Whitener, Chief Delivery Officer at Crimson Stark , to talk about the part of partnerships that doesn't get nearly enough attention: what happens AFTER the agreement is signed. Because having 50, 100, or even 200 partners might look impressive…but how many are actually active...

Every software company dreams of landing a Global System Integrator (GSI), but very few are truly prepared for what comes next. In this episode of The Channel Buzz , Amiee Keenan sits down with partnerships leader Rainie, who has experienced both sides of the equation—nearly eight years inside Accenture before leading GSI partnerships for a software company. Together they unpack what it really tak...

Marketing campaigns come and go. Visibility stays with you. Every ERP software company wants more leads, referrals, and partnerships, but many focus on launching campaigns instead of building long-term visibility. In this episode, Amiee explains why the companies that consistently show up are the ones that people remember, recommend, and trust. In this solo episode, Amiee shares one of the biggest...

Partner growth often starts with the same response: recruit more partners. But what happens after those partners sign? In this episode, Amiee Keenan talks with partner enablement leader Alissa Amundson about why recruitment alone rarely creates sustainable channel growth. They explore what meaningful enablement looks like beyond training, how to help partners recognize and position opportunities,...

Why booth scans aren't the metric that matters anymore. One thing I've noticed is that most companies still judge event success by one number: Booth scans. But the best events create something much bigger than leads. They create conversations. Relationships. Visibility. Momentum. In this episode, event marketing strategist Megan Martin shares why it's time to rethink how we measure con...

Everyone wants partners who can generate revenue. But what if the real key to successful partnerships is slowing down first? In this episode of The Channel Buzz , Amiee Keenan sits down with Ronnie Kher, a partnership leader whose experience spans blockchain, AI, fintech, and insurance, to explore what it really takes to build partnerships in emerging technology markets. Rather than rushing to rec...

Most software companies don't have a product problem. They have a visibility problem. In this solo episode, Amiee Keenan shares a realization that has been shaping the future of The ISV Society and changing the way she thinks about growth in the technology ecosystem. After years of conversations with ISVs, ERP partners, SaaS leaders, and ecosystem builders, one theme kept showing up: "We&...

Many companies invest heavily in partner programs only to find themselves asking the same question months later: Why isn't this working? In this episode of The Channel Buzz Podcast, Amiee Keenan sits down with Bart Dirksen, Director of Strategic Solution Partners and founder of Partner Impact, to unpack what separates successful partner programs from those that struggle to gain traction. Drawi...

“Just checking in…” We’ve all sent the email. But according to Kelly Gindlesperger from Triumph, that’s not what builds real partnerships. In this episode of The Channel Buzz Podcast, Kelly joins Amiee Keenan for an honest conversation about why strong partner relationships are built through trust, consistency, and genuine human connection — not transactional follow-ups. Kelly shares why the best...

AI is everywhere right now — but what does it actually look like inside real partnership teams? In this episode of The Channel Buzz , Amiee Keenan sits down with Justin Baryza, Director of Channel Partners at PointFive, to talk about the practical ways AI is transforming partnerships, co-sell motions, sales alignment, and partner operations across the ERP and ISV ecosystem. Justin shares the real...