The Channel Buzz

Why booth scans aren't the metric that matters anymore. One thing I've noticed is that most companies still judge event success by one number: Booth scans. But the best events create something much bigger than leads. They create conversations. Relationships. Visibility. Momentum. In this episode, event marketing strategist Megan Martin shares why it's time to rethink how we measure con...

Everyone wants partners who can generate revenue. But what if the real key to successful partnerships is slowing down first? In this episode of The Channel Buzz , Amiee Keenan sits down with Ronnie Kher, a partnership leader whose experience spans blockchain, AI, fintech, and insurance, to explore what it really takes to build partnerships in emerging technology markets. Rather than rushing to rec...

Most software companies don't have a product problem. They have a visibility problem. In this solo episode, Amiee Keenan shares a realization that has been shaping the future of The ISV Society and changing the way she thinks about growth in the technology ecosystem. After years of conversations with ISVs, ERP partners, SaaS leaders, and ecosystem builders, one theme kept showing up: "We&...

Many companies invest heavily in partner programs only to find themselves asking the same question months later: Why isn't this working? In this episode of The Channel Buzz Podcast, Amiee Keenan sits down with Bart Dirksen, Director of Strategic Solution Partners and founder of Partner Impact, to unpack what separates successful partner programs from those that struggle to gain traction. Drawi...

“Just checking in…” We’ve all sent the email. But according to Kelly Gindlesperger from Triumph, that’s not what builds real partnerships. In this episode of The Channel Buzz Podcast, Kelly joins Amiee Keenan for an honest conversation about why strong partner relationships are built through trust, consistency, and genuine human connection — not transactional follow-ups. Kelly shares why the best...

AI is everywhere right now — but what does it actually look like inside real partnership teams? In this episode of The Channel Buzz , Amiee Keenan sits down with Justin Baryza, Director of Channel Partners at PointFive, to talk about the practical ways AI is transforming partnerships, co-sell motions, sales alignment, and partner operations across the ERP and ISV ecosystem. Justin shares the real...

What if the reason your partner program isn’t working… is because it never had a chance to? In this episode of The Channel Buzz , Amiee Keenan sits down with Daniel Eliasi from Gong to break down the hard truths behind building successful ecosystems. One of the biggest takeaways: Most partner marketing isn’t driving ecosystems—it’s creating the illusion of progress. Webinars, campaigns, events, an...

In this final episode from Directions NA, Amiee Keenan sits down with David Laster of GraVoc to unpack what’s actually changing inside the Microsoft Dynamics ecosystem. With 27 years of experience spanning Great Plains to Business Central, David brings a grounded, practitioner perspective on how ERP partners are evolving and where ISVs fit into that equation. The conversation explores: Why ISVs ar...

Live from Directions North America in Orlando, Amiee Keenan sits down with Craig from Business Central Insights to unpack a major shift happening across the ecosystem: the move toward faster, more accessible data insights. Craig shares how partners and customers are increasingly turning to Power BI to gain deeper visibility into their operations—without the long development cycles traditionally re...

Recorded live at Directions North America, this episode of The Channel Buzz features Chris de Visser, CEO of commerecebuild, sharing insights from 15 years in the ecosystem and what’s changing fast. From the surge of AI conversations to the evolving role of commerce platforms like Shopify and Business Central, Chris breaks down what partners are really asking, where opportunities are emerging, and...

At Directions NA, the conversations aren’t just about innovation—they’re about certainty in an uncertain market . In this episode of Channel Buzz, Amiee Keenan sits down with Jeffrey Porter, Principal Brand Evangelist at StockIQ, to unpack a major shift happening across the Microsoft ecosystem: risk aversion is rising and it’s reshaping how partners sell, collaborate, and deliver value. With decad...

Speed. That’s the word coming out of Directions NA and this episode proves why. In this live conversation, Stephanie McColly of Crestwood Associates breaks down the 3 forces reshaping the ERP channel right now: the unstoppable momentum of AI the overlooked power of ISVs And the growing pressure on partners to keep up From native AI agents inside Business Central to the real-world challenges custom...

Recorded live at Directions North America in Orlando, this episode of Channel Buzz features Rob Triggs—sales expert and founder of RTR—sharing hard-earned insights on what actually drives growth in the Microsoft partner ecosystem. From scaling challenges in founder-led organizations to the critical gaps in sales capability and channel strategy, Rob breaks down why many partners hit a revenue ceili...

In this special episode of The Channel Buzz, Amiee Keenan sits down with Ryan Grant, Directions North America board member and Sponsorship Committee Chair, to explore why community, AI, and partner marketing are becoming the defining forces shaping the Business Central ecosystem. Drawing on nearly three decades in the ERP channel, Ryan shares practical insight into how ISVs and VARs can move beyon...

Most ISVs don’t lose pipeline because their campaigns fail. They lose pipeline because their visibility pauses. ERP buyers don’t make decisions on marketing timelines. They evaluate solutions gradually — across conversations, partner recommendations, content, and repeated exposure over time. Which means the most expensive moment in your go-to-market strategy isn’t during the campaign. It’s after i...

In this episode, Amiee Keenan hosts Hayley from Esper Strategies to discuss how clarity and understanding your ideal customer can significantly impact your success in the ERP and ISV ecosystem. They explore topics like buyer behavior, effective messaging, content consistency, and strategies to cut through the noise in a crowded market. Key Topics Buyer reality in ERP ecosystem Importance of clarit...

B2B marketers often struggle with one big challenge: how to create messaging that actually resonates with multiple buyers. In this episode of The Channel Buzz Podcast, host Amiee Keenan sits down with Mel Bell, founder of Grit Marketing Co., to break down what actually works in modern B2B marketing. If you're an ISV, SaaS company, ERP partner, or channel leader, this episode is packed with pra...

In this episode of The Channel Buzz, Amiee Keenan sits down with John Siefert to talk about how learning and professional development are evolving across the ERP ecosystem. They discuss the launch of the eLearners platform from Dynamics Communities, why continuous learning is becoming essential for ERP professionals, and how the community can stay ahead as technology—including AI—continues to resh...

Welcome to another episode of The Channel Buzz, hosted by Amiee Keenan of The ISV Society. Guest: Marie Wiese – CEO of Marketing Copilot, Author of You’re On Mute In This Episode The Inspiration Behind “You’re On Mute” Stories from women navigating careers in tech Why representation and diversity still matter The meaning behind the title and the “on mute” metaphor AI and the Future of Marketing Wh...

In this conversation, Amiee Keenan discusses the misalignment between marketing budgets and revenue goals in the ERP and ISV ecosystems. She highlights the challenges of meeting ambitioumizerategies to maxies and offers starketing resourcs with limited ms booking target effectiveness through collaboration, visibility, and focused initiatives. Takeaways Some partners have ambitious booking goals an...

Email still drives awareness, engagement, and pipeline in the channel—but only when it’s done right. In this episode of Channel Buzz , we’re breaking down the real-world email mistakes ISVs are still making (yes, even in 2026), why they frustrate partners and customers, and what to do instead. From “thanks for visiting our booth” emails when you never stopped by… to messages that aren’t mobile-fri...

Why does ISV marketing feel harder in the ERP channel right now? In this episode of The Channel Buzz, Amiee Keenan breaks down the ERP channel shift in 2026 and why visibility, partnerships, and buyer behavior work differently than they used to. If you’ve noticed ERP deals taking longer, marketing creating activity but not momentum, or visibility failing to convert into pipeline — this episode exp...

In the ERP and ISV ecosystem, visibility isn't just about logos, budgets, or louder campaigns. It's about where and how you show up and who you show up with. In this episode of The Channel Buzz , host Amiee Keenan unpacks the difference between visibility that earns trust and visibility that just creates noise. You’ll learn: Why solo visibility rarely works in the ERP channel How shared vi...

Are you trying to be everywhere in the ERP channel and still not seeing results? In this solo episode of The Channel Buzz , host Amiee Keenan breaks down why visibility in 2026 is no longer about volume, and what it actually takes to build recognition and trust in the ERP and ISV ecosystem. You'll learn: Why "visibility = volume" is a myth in the ERP channel How consistent presence b...

In this episode of the Channel Up podcast, host Amiee Keenan speaks with Ashley Fogler from Velosio about the integration of AI in business operations, particularly in the context of the Convergence event. They discuss how Velosio uses AI to enhance the customer experience, the importance of security and privacy in AI applications, and the company's 2026 roadmap, including the launch of an AI...