Staying Solo

Everyone's predicting what's going to kill your business next: AI, changing trends, the latest must-have strategy and more.   And suddenly, you're questioning everything. In this episode, we're talking about building a delightfully boring business that pays you well, supports your life, and doesn't turn every new trend or  prediction into a damn emergency. Topics discussed in this episode include:...

You can spot what needs to change in a client's business in about ten minutes. Your own? You've been thinking about the same three things for six months. Knowing something needs to change and figuring out what to do about it are two very different jobs…especially when you're already busy doing the work that pays the bills. In this episode, I'm taking you inside Revenue Reset to show you how we wor...

Need more revenue? Before you create another damn offer, look at what you're already selling. That's where my client Kim Cofino and I started. The result? 14 new clients, months before her usual fall launch. Same program. A new reason to join sooner. In this episode, we're unpacking that shift—and how to make more money from what you've already built, including:  The power of zooming out and looki...

We've all heard the business advice to "just launch it." Sounds easy enough but the thing is, you can't turn an idea into a profitable offer by next Tuesday without figuring out who wants it, what it's worth, how you'll sell it, and whether you actually want to deliver it. When I created Revenue Reset, I spent months figuring out those pieces.  The result? 13 clients booked in the first year and a...

What if your business doesn't need another offer, client or plan? What if the solution is for you to calm the hell down and decide what you actually want? In this episode, we're bringing together everything from our Paid and Peaceful series to help you make better decisions, earn more and build a business with a whole lot more peace. Topics discussed in this episode include: How the five core prin...

You've optimized your calendar, built the systems, and automated what you could. Yet somehow, you're still stretched too thin. So you assume you need a better productivity system—or more discipline, focus or efficiency. But what if productivity isn't the problem? What if you're simply asking yourself to do too much, under conditions that make everything harder? In this episode of the Paid and Peac...

You've built a service business that works. Your clients are happy, the money is coming in, and you're damn good at what you do. BUT you're working harder than you want to, carrying every decision alone and wondering how long you can keep doing business this way… So what kind of support do you need at this stage— and is the Paid & Peaceful Mastermind the right place to get it? In this episode, I'm...

A lot of us started businesses because we wanted more freedom, flexibility and control over our time. So how did we end up with a version of entrepreneurship where the business becomes our identity, our purpose, and basically our entire life? I think we've lost the plot. In this episode, we're talking about why obsession isn't the price of being a serious business owner, what happens when your bus...

What if you've been channelling your ambition towards the wrong thing?  We're taught to aim our ambition at more: more money, more success, more growth, more everything. But what if you don't actually want more of those things?  What if there are other things you'd rather have more of like time, freedom, creativity, connection, ease, or simply a life you actually enjoy? In this next episode in the...

What if being wealthy isn't about having more money, but about having enough money to live the life you actually want? Enough to feel secure, have options, enjoy your life and to plan for the future. All while not working yourself into the ground to afford it. I call that Comfy Money. And it starts with one critical question: How much money is actually enough for you? Your answer might completely...

What if success isn't about building more, but rather deciding what's enough? That might be the most radical choice you can make as a business owner.  The moment you define enough for yourself, you stop chasing someone else's scorecard and start building a business that helps you feel both paid and peaceful. That's exactly what this new podcast series is about. Over the next six episodes of our ne...

The '90s Chicago Bulls. The Spice Girls. The Golden Girls. Whatever your idea of a dream team, none of them became iconic by having everyone off doing their own thing. Your offers could learn a thing or two from them. Because the reason you're constantly looking for your next client may not be your marketing; it might be what happens after someone says yes to working with you.  Topics discussed in...

The best offers aren't built by adding more calls, bonuses, or Slack access. They're built by understanding why people buy. In this episode, I'm sharing the buyer psychology behind Easy Yes Offers and the POP Framework I use to create offers that your clients want to buy. Topics discussed in this episode include: Why most service providers build offers backwards, and what to do instead. The psycho...

The best offers aren't built by adding more calls, bonuses, or Slack access. They're built by understanding why people buy. In this episode, I'm sharing the buyer psychology behind Easy Yes Offers and the POP Framework I use to create offers that your clients want to buy. Topics discussed in this episode include: Why most service providers build offers backwards, and what to do instead. The psycho...

An offer not selling can send any business owner into a full-blown spiral. Suddenly everything feels questionable: pricing, positioning, marketing, even the whole business. But here's the real question: is the offer actually the problem? When I hear "it's not selling," my next question is always: why? And the answer is rarely what people expect. Welcome back to the Easy Yes Offer series where we'r...

Before you create another offer, ask yourself one question:  What job will it do? Because the right offer makes your business easier to market, sell, and grow. The wrong one creates confusion, complexity, and more work for you. In this episode, we're doing an Offer Edit—a simple process to evaluate your existing offers, cut through the clutter, and ensure every offer in your business has a clear p...

We're taking a short summer break from Staying Solo, but don't worry—we'll be back on July 6th with a brand-new season. In the meantime, if you want a sneak peek at what we're covering, join the waitlist for The Squad. You'll get access to The Easy Yes Files, a special email series, plus the opportunity to submit your sales page for a complimentary review from yours truly. bsfreebusiness.com/squad

The online business industry completely broke people's brains around paying for support. For years, we were told that if you really believed in yourself, you'd invest. So people spent thousands on all kinds of coaching and courses that didn't actually help, got burned, and now they don't trust anything. Which is understandable. But if you're an experienced service provider, that skepticism can so...

When you're over your business, it's not that you don't know what's wrong…because you totally do.  In this final episode of the Over It series, we're talking about how to stop living in that stuck-in-between place — and start feeling genuinely into your business again.  Topics discussed in this episode include: The real reason experienced service providers end up feeling "over it." How survival mo...

At a certain point, the question isn't whether your business works, but whether the way you're running it is destroying your quality of life. In this next episode of our Over It series, we're talking about what happens when your business is technically working, but the way you're running it is quietly wrecking your quality of life — and how to recognize when you've outgrown the survival version of...

You're booked, busy, in demand. And completely over it. Either you're not making enough, or you ARE, but it's costing you your time, energy, and sanity.  Either way, the math isn't working. This is the time-vs.-money trap—and no amount of tweaking is going to fix it. In this next installment of our Over It series, we break down why you're stuck here and the shift that actually gets you out. Topics...

Ever feel like nothing's "wrong," but you're dragging your feet, avoiding things, and quietly wondering how long you can keep doing this? So you try to fix the feeling. But the feeling isn't the problem. It's the signal. You're not burnt out—you've just outgrown your business. In this first episode of our new Over It series, we're breaking down what's actually going on and what your next move need...

When did running a business start meaning it takes over your entire life? Somewhere along the way, "success" became more clients, more offers, more everything… and a lot less time, energy, and sanity. The truth?  You've been sold a version of business that was never built for how you actually want to live. In this episode, we're getting to why, if things are technically working but still feel off,...

Your business isn't hard to sell; you're just making it harder than it needs to be. When your capacity is maxed, "do more" isn't a strategy. It's the problem. In this episode, I'm breaking down the mismatch between your capacity and generic advice—and what to fix so your business becomes an easy yes for your clients (and not a no for you). Topics discussed in this episode include: Why "do more" is...

Most service providers think they need to be everywhere, all the time, just to stay visible. So they either force it or avoid it completely.  Both paths lead to the same result: not enough clients. In this episode, I'm breaking down the marketing mistakes that keep you stuck and how to shift to an approach that actually creates easy yeses. Topics discussed in this episode include: Why doing "more...