Staying Solo

Before you create another offer, ask yourself one question:  What job will it do? Because the right offer makes your business easier to market, sell, and grow. The wrong one creates confusion, complexity, and more work for you. In this episode, we're doing an Offer Edit—a simple process to evaluate your existing offers, cut through the clutter, and ensure every offer in your business has a clear p...

We're taking a short summer break from Staying Solo, but don't worry—we'll be back on July 6th with a brand-new season. In the meantime, if you want a sneak peek at what we're covering, join the waitlist for The Squad. You'll get access to The Easy Yes Files, a special email series, plus the opportunity to submit your sales page for a complimentary review from yours truly. bsfreebusiness.com/squad

The online business industry completely broke people's brains around paying for support. For years, we were told that if you really believed in yourself, you'd invest. So people spent thousands on all kinds of coaching and courses that didn't actually help, got burned, and now they don't trust anything. Which is understandable. But if you're an experienced service provider, that skepticism can so...

When you're over your business, it's not that you don't know what's wrong…because you totally do.  In this final episode of the Over It series, we're talking about how to stop living in that stuck-in-between place — and start feeling genuinely into your business again.  Topics discussed in this episode include: The real reason experienced service providers end up feeling "over it." How survival mo...

At a certain point, the question isn't whether your business works, but whether the way you're running it is destroying your quality of life. In this next episode of our Over It series, we're talking about what happens when your business is technically working, but the way you're running it is quietly wrecking your quality of life — and how to recognize when you've outgrown the survival version of...

You're booked, busy, in demand. And completely over it. Either you're not making enough, or you ARE, but it's costing you your time, energy, and sanity.  Either way, the math isn't working. This is the time-vs.-money trap—and no amount of tweaking is going to fix it. In this next installment of our Over It series, we break down why you're stuck here and the shift that actually gets you out. Topics...

Ever feel like nothing's "wrong," but you're dragging your feet, avoiding things, and quietly wondering how long you can keep doing this? So you try to fix the feeling. But the feeling isn't the problem. It's the signal. You're not burnt out—you've just outgrown your business. In this first episode of our new Over It series, we're breaking down what's actually going on and what your next move need...

When did running a business start meaning it takes over your entire life? Somewhere along the way, "success" became more clients, more offers, more everything… and a lot less time, energy, and sanity. The truth?  You've been sold a version of business that was never built for how you actually want to live. In this episode, we're getting to why, if things are technically working but still feel off,...

Your business isn't hard to sell; you're just making it harder than it needs to be. When your capacity is maxed, "do more" isn't a strategy. It's the problem. In this episode, I'm breaking down the mismatch between your capacity and generic advice—and what to fix so your business becomes an easy yes for your clients (and not a no for you). Topics discussed in this episode include: Why "do more" is...

Most service providers think they need to be everywhere, all the time, just to stay visible. So they either force it or avoid it completely.  Both paths lead to the same result: not enough clients. In this episode, I'm breaking down the marketing mistakes that keep you stuck and how to shift to an approach that actually creates easy yeses. Topics discussed in this episode include: Why doing "more...

Despite what conventional business advice may tell you, if you're not booking clients, it's probably not a visibility problem. More marketing won't fix what's broken underneath. In this episode, we're breaking down the four Easy Yes Energy blocks that stop clients from saying yes and how to fix them so your more of your consults convert into paying clients.  Topics discussed in this episode includ...

Clients are interested—but they're not choosing you. If you're stuck in the "maybe" pile, it's not a sales problem. It's an Easy Yes Energy problem. In this episode, we're getting into why clients hesitate, what most people get wrong, and how to become the clear yes instead of just another option. Topics discussed in this episode include: Why interested clients don't convert and what keeps you stu...

If your bigger packages have stopped selling, it's not your work; it's your entry point. Clients aren't ready to make big decisions right now. They want something simple, clear, and low-risk to start. That's where your Easy Yes Offer comes in. In this episode, we break down what it is, why most offers miss the mark, and how to create one that your clients actually say yes to. Topics discussed in t...

When you've been running a business for a long time, experience can quietly turn into ego. You start believing certain things are beneath you, like following up, reaching out to your network, or sending a simple check-in email. In this episode of the Easy Yes Energy series, we explore how the Ego Trap shows up for experienced service providers and how it can block the very things that bring client...

If potential clients keep saying "let me think about it," show interest but never follow through, or seem confused about what you actually do, your business may be missing what I'm calling Easy Yes Energy. In this episode, we're kicking off a new podcast series about making your service business easier for the right clients to confidently say yes to. I explain why today's skeptical market requires...

You did the work. You delivered. The client was happy. And then… the relationship ended. Not because anything went wrong, but because there was no plan for what came next. That's the Deliver-and-Disappear cycle — and it's quietly costing you revenue. In this episode, I'll show you where it's happening in your business and how to restructure your client relationships so projects lead somewhere inst...

Ever had a potential client seem ready to move forward… and then disappear? Not a no. Not a yes. Just silence. In today's episode, I'm breaking down the four hidden leaks in your sales process that are costing you clients and how to fix them so more of those conversations actually turn into booked clients.  Topics discussed in this episode include: The 4 hidden leaksstalling your sales (and fillin...

You've heard the phrase trust recession but what does it actually mean for your marketing in 2026? In this episode, we break down the research behind shifting buyer behaviour and why visibility alone no longer converts. If your marketing feels harder than it used to, this conversation will help you understand what's changed and how to adapt so your marketing earns trust, reduces buyer risk, and at...

60 days from now, your business will still exist...but will it feel the same?  In this pop-up episode, we explore why 60 days is the perfect window to shift your business without burning it down. I'll walk you through a simple 3-part exercise to clarify what you want to feel, what's getting in the way, and the decision you've been avoiding that could unlock real momentum.  Topics covered: Why 60 d...

Most people don't raise their rates until they're exhausted or furious and by then, it's damage control. In this episode, we're breaking down five early signs it's time to raise your prices before things hit that point. Topics discussed in this episode include: Waiting until you're exhausted is the worst time to raise your rates. The five early signs your pricing needs attention before resentment...

Most pricing advice says, "Just raise your rates." If it were that simple, you would've done it already. Undercharging isn't the problem; it's the symptom. In this episode, we're digging into why your pricing stopped working and how to fix it without guesswork. Topics discussed in this episode include: Why "just raise your rates" misses the real problem. How undercharging shows up after your busin...

Future you is already over this. The stuff you're tolerating right now isn't going away — unless you deal with it. In this episode, we're talking about what to fix so you're not still stuck with it six months from now. Topics discussed in this episode include: The stuff you're tolerating now that future you will hate. Why do the problems you keep avoiding never magically fix themselves? The differ...

Somehow, service businesses became the problem. Not because they stopped working, but because it became profitable to say they were broken. If you've been told you're underpaid, burned out, or capped because you sell services, that's a lie. In this episode, we're talking about what's actually broken — and how to fix your strategy without ditching services. Topics discussed in this episode include:...

"I'll fix this when things calm down" is one of the most convincing lies we can tell ourselves about our business.  Because things don't calm down, they normalize. The workload, the pressure, and the vigilance can become the baseline. In this episode, we're breaking down why waiting for ease keeps you stuck and what actually creates room for change while the business is still working. Topics discu...

January has a way of telling the truth. Because once the hype dies down and the "new year, new you" noise fades, you're left with a simple question: Do I actually want another year of this business?  Not because it's failing. But because it's working… and still doesn't quite fit. In this episode, we're diving into what to do when nothing's wrong, it's just time for an upgrade.  Topics discussed in...