Pimm
Simply Briefed
Welcome to Simply Briefed, where we bring clarity to complex topics — especially AI — through focused, expert-led conversations. Each episode dives into a specific subject, guided by guests chosen for their expertise rather than their backstory. Together, we break down big ideas, cut through hype and jargon, and translate complexity into practical insights you can use in your work and everyday life. Designed for curious professionals across the Nordics and beyond, the podcast blends Nordic clarity with global perspective✨ Produced by PimmWebsite: https://www.pimmsthlm.com/simply-briefed
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Episodios
Ep 41 Who counts as a colleague? 30.09.2026 32:59
AI is already changing how work gets done. The bigger question is what happens when we stop using it only to work faster — and start redesigning roles, teams and organisations around what humans and AI are each best suited to do. In this episode, we explore that shift through Talendary, an HR and talent acquisition platform that sits on both sides of the change: helping other organisations rethink...
Ep 40 Too Early — or Time to Pay Attention? 16.09.2026 28:44
How do we know whether a technology is still hype, simply too early — or starting to become something that really matters? In this episode, Kristine Lium talks with Leo Rundgren Olsen, Junior Portfolio Manager at DNB Disruptive Opportunities and co-author of Postkort fra fremtiden / Postcards from the Future . Leo works in a field where a big part of the job is to look ahead, read weak signals and...
Ep 39 Don’t Reinvent the Wheel — Use It to Get Up to Speed 02.09.2026 31:18
Don’t Reinvent the Wheel — Use It to Get Up to Speed AI makes it easier than ever to create ideas, analyse possibilities and move fast. But having more ideas does not automatically create more innovation. So what actually turns a good idea into something people use, value and are willing to pay for? In this episode, Kristine talks with Melanie Tschugmall , co-founder of CRO2go and an experienced R...
Ep 38 Summer Edition Adrian McDonald Revisit 19.08.2026 41:39
Halfway through 2026, Nordic innovation is showing plenty of momentum. But how do we turn individual successes into something that strengthens the whole region? In this Simply Briefed Summer Edition , we revisit Kristine’s conversation with Adrian McDonald, CEO of Epicenter, about what it takes to move from promising companies and breakthrough ideas to a stronger, more connected Nordic innovation...
Ep 37: Summer Edition Vibeke Fængsrud Revisit 05.08.2026 29:11
We spend years wanting to finish school — then most of our working lives learning again. Vibeke Fængsrud founded House of Math with a clear ambition: to make mathematics accessible to everyone. What started with tutoring and carefully structured learning methods has, with the help of EdTech and AI, become something that can adapt to each learner’s starting point, pace and specific knowledge gaps....
Ep 36 Summer Edition Ekatarina Yurchenko Revisit 22.07.2026 29:56
As part of Simply Summer, we are bringing back Kristine’s conversation with Ekaterina Yurchenko — entrepreneur, ecosystem builder and host of Founders Walk . The reason feels even more relevant now. AI can already help us do far more than most of us are actually making use of. Some call this a capability overhang : the gap between what the technology can do, and what we are able to absorb, apply a...
EP 35 Summer Edition Viktor Margerisson Revisit 08.07.2026 34:31
Summer gives us a bit of distance from the everyday rush — and sometimes that is exactly what we need to see our ideas more clearly. In this Simply Briefed summer revisit, we return to our conversation with Viktor Margeirsson, Co-founder of Test 13, about vibe coding, AI-assisted development, and what happens when the distance between having an idea and actually testing it starts to shrink. Togeth...
Ep 34 Using AI with Confidence: How Security Matters 17.06.2026 36:43
Using AI with Confidence: How Cybersecurity Matters AI is opening up new ways of working — helping us understand information faster, connect ideas, support decisions, and remove friction from everyday tasks. But as AI becomes more useful, we also give it more access: to our documents, our systems, our workflows, and sometimes even our decisions. So how do we make sure we can use AI with confidence...
Ep. 33 When AI let's all of us build - How to build like you’ve done it before 03.06.2026 37:25
In this episode of Simply Briefed , Kristine sits down with Siavash Habibi , CEO and Co-founder of Team Scaleup , to explore the experience advantage in company building. Because learning by doing is powerful — but learning alone can be expensive. Together, they look at what first-time builders often don’t yet know they don’t know, why repeat founders tend to spot risks earlier, and how support sy...
Ep. 32 AI makes doing more easier. But what actually deserves more? 20.05.2026 29:01
AI makes doing more easier. But what actually deserves more? AI is giving founders, entrepreneurs and professionals access to more capability than ever. We can build faster, test more ideas, learn quicker and use tools that previously required much larger teams. But more activity does not automatically mean better progress. In this episode of Simply Briefed , Kristine Lium talks with Ekaterina Yur...
Ep.31 What if your small business had an AI colleague? 06.05.2026 28:53
What if your small business had an AI colleague? In this episode of Simply Briefed, Kristine talks with Marcus Larsson from Vorker.ai about AI colleagues for small businesses — and how agentic AI can support the work that often sits around the work. A lot of AI is still explained in the language of the people building it: agents, workflows, orchestration and automation layers. But small-business o...
Ep. 30 From Idea to Product — How AI and vibe coding are changing who gets to build software 22.04.2026 33:47
What if the biggest shift in AI isn’t that software gets built faster —but that far more people can suddenly start building at all? For a long time, creating a digital product required one thing:the ability to write code. If you didn’t have that skill, your ideas often stayed exactly that — ideas. You needed developers, funding, and time just to get started. But that equation is starting to change...
Ep 29 AI is changing how we sell — how should you adapt? 25.03.2026 30:06
Description For decades, scaling B2B revenue followed a simple formula:hire more salespeople. But AI is starting to challenge that model. In this episode of Simply Briefed , Kristine Lium is joined by go-to-market strategist Charlotte Altmann to explore how AI is changing the way companies prepare, sell, and scale — not by replacing relationships, but by reshaping everything around them. From acco...
Ep 28 From search to agents — How ai is reshaping e-commerce 11.03.2026 28:38
Online shopping has followed the same pattern for years:search, scroll, compare, decide. But that pattern is starting to change. Instead of typing keywords into a search engine, more people are asking AI assistants what they should buy. The AI compares products, filters options, and may eventually complete the purchase itself. So what happens when AI becomes the interface between customers and pro...
Ep 27 Who Owns the Output? AI, Responsibility & the Value of Our Work 25.02.2026 20:57
AI is increasingly part of how we think, create, and work. But when AI helps shape the output — who actually owns the result? This episode explores how ownership shifts in the age of AI. Not from effort to automation — but from visible effort to judgment, verification, and responsibility. AI can assist the process. But accountability still belongs to the person who signs off. AI is no longer just...
Ep 26 AI learning doesn’t remove effort — it makes learning accessible 11.02.2026 27:57
AI is often described as something that makes learning faster or easier. But in reality, learning has never been effortless — and it still isn’t. In this episode of Simply Briefed, we explore what actually changes when learning can be personalised. Not by lowering expectations or removing struggle, but by improving structure so effort is placed where it matters most. Using math as a clear and hone...
Ep 25. If AI does the work faster, what are we paying for? 28.01.2026 12:30
AI is no longer something we experiment with on the side. It’s becoming part of the infrastructure of how work gets done. In this episode of Simply Briefed, we don’t offer answers or frameworks for pricing in the age of AI. Instead, we raise the questions that increasingly sit beneath everyday decisions about work, creativity, and responsibility. If effort and execution are no longer scarce, what...
Ep 24 From automation to AI — what actually changes at work? 14.01.2026 33:22
AI is increasingly entering organizations without a big decision behind it. The tools appear, features activate, and suddenly expectations shift — often before teams, leaders, or routines are ready. In this episode of Simply Briefed, Kristine Lium is joined by Kathrine Hogseth, CEO of CRM-Konsulterna, to explore what actually changes when organizations move from automation to AI-supported work. To...
Ep 23 The Nordic startup energy shaping 2026 17.12.2025 39:35
The Nordic innovation scene is moving fast. AI-native startups are emerging at speed, collaboration is increasing, and new companies are forming with fewer constraints than before. In this episode of Simply Briefed , Kristine speaks with Adrian McDonald, CEO of Epicenter , about what these signals actually mean when looking into 2026. They explore the growing gap between founders building with AI...
EP 22. What actaully makes an idea worth betting on? 26.11.2025 31:00
Turning an idea into something real is never just about timing or technology — it’s about understanding what truly matters. In this episode, we open up the early-stage world with Jon Kåre Stene, Partner & Co-founder of Skyfall Ventures and former COO of Oda.com. Skyfall Ventures is an Oslo-based pre-seed and seed-stage VC investing in ambitious founders building technology with global potentia...
Ep. 21 How ready are you — REALLY — for AI at work? 12.11.2025 26:48
Most of us feel like we’re late to the AI game — but research says otherwise. McKinsey shows nearly 80% of companies have started using AI, yet only one in ten have scaled it strategically. Thomson Reuters adds that fewer than a quarter have a clear AI strategy, while PwC finds that budgets and ambitions are rising faster than results. In this episode, host Kristine Lium talks with Linn Solvang —...
Ep 20. AI agents, coworkers, and teammates — who do we work with next? 29.10.2025 37:43
AI isn’t just a tool anymore — it’s becoming part of the team. HR analyst Anna Carlsson joins Kristine Lium to explore what happens when AI becomes a true coworker — and why the future of HR will depend on understanding data as deeply as people. What if your next teammate wasn’t human? As AI systems start to work alongside us, organizations face a major shift: how do we lead, recruit, and design c...
19. Your Tools Just Got Smarter—Did You Notice? 15.10.2025 33:58
A quiet shift is happening in our devices—and it’s changing how we work, collaborate, and trust AI.AI isn’t just a tool we open—it’s becoming something that quietly supports us in the background. In this episode of Simply Briefed , we’re joined by Michel Bouman from Microsoft to explore what happens when AI is built directly into your tools—and even your devices. We dive into how invisible AI , ha...
18. From Tasks to Flows: Rethinking Automation 08.10.2025 11:31
Automation isn’t new — but it’s evolving fast. In this episode of Simply Briefed , host Kristine Lium explores what automation really means in today’s workplace, why consistency may matter more than speed, and how to decide where automation truly creates value. Drawing on insights from Nordic companies like Normain , this episode breaks down: The difference between task and process automation What...
17. From Typing to Talking: How Voice Is Changing Work 17.09.2025 26:44
Voice tech is changing how we work. Tandem Health’s Oliver Åstrand joins us to explore what happens when we stop typing—and start talking to our tools. We’re entering a new phase of human–machine interaction. Not with clicks. Not with swipes. But with our voices. In this episode, we talk to Oliver Åstrand, co-founder and CTO of Tandem Health —a fast-growing health tech company using voice technolo...
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