Simply Briefed

Summer gives us a bit of distance from the everyday rush — and sometimes that is exactly what we need to see our ideas more clearly. In this Simply Briefed summer revisit, we return to our conversation with Viktor Margeirsson, Co-founder of Test 13, about vibe coding, AI-assisted development, and what happens when the distance between having an idea and actually testing it starts to shrink. Togeth...

Using AI with Confidence: How Cybersecurity Matters AI is opening up new ways of working — helping us understand information faster, connect ideas, support decisions, and remove friction from everyday tasks. But as AI becomes more useful, we also give it more access: to our documents, our systems, our workflows, and sometimes even our decisions. So how do we make sure we can use AI with confidence...

In this episode of Simply Briefed , Kristine sits down with Siavash Habibi , CEO and Co-founder of Team Scaleup , to explore the experience advantage in company building. Because learning by doing is powerful — but learning alone can be expensive. Together, they look at what first-time builders often don’t yet know they don’t know, why repeat founders tend to spot risks earlier, and how support sy...

AI makes doing more easier. But what actually deserves more? AI is giving founders, entrepreneurs and professionals access to more capability than ever. We can build faster, test more ideas, learn quicker and use tools that previously required much larger teams. But more activity does not automatically mean better progress. In this episode of Simply Briefed , Kristine Lium talks with Ekaterina Yur...

What if your small business had an AI colleague? In this episode of Simply Briefed, Kristine talks with Marcus Larsson from Vorker.ai about AI colleagues for small businesses — and how agentic AI can support the work that often sits around the work. A lot of AI is still explained in the language of the people building it: agents, workflows, orchestration and automation layers. But small-business o...

What if the biggest shift in AI isn’t that software gets built faster —but that far more people can suddenly start building at all? For a long time, creating a digital product required one thing:the ability to write code. If you didn’t have that skill, your ideas often stayed exactly that — ideas. You needed developers, funding, and time just to get started. But that equation is starting to change...

Description For decades, scaling B2B revenue followed a simple formula:hire more salespeople. But AI is starting to challenge that model. In this episode of Simply Briefed , Kristine Lium is joined by go-to-market strategist Charlotte Altmann to explore how AI is changing the way companies prepare, sell, and scale — not by replacing relationships, but by reshaping everything around them. From acco...

Online shopping has followed the same pattern for years:search, scroll, compare, decide. But that pattern is starting to change. Instead of typing keywords into a search engine, more people are asking AI assistants what they should buy. The AI compares products, filters options, and may eventually complete the purchase itself. So what happens when AI becomes the interface between customers and pro...

AI is increasingly part of how we think, create, and work. But when AI helps shape the output — who actually owns the result? This episode explores how ownership shifts in the age of AI. Not from effort to automation — but from visible effort to judgment, verification, and responsibility. AI can assist the process. But accountability still belongs to the person who signs off. AI is no longer just...

AI is often described as something that makes learning faster or easier. But in reality, learning has never been effortless — and it still isn’t. In this episode of Simply Briefed, we explore what actually changes when learning can be personalised. Not by lowering expectations or removing struggle, but by improving structure so effort is placed where it matters most. Using math as a clear and hone...

AI is no longer something we experiment with on the side. It’s becoming part of the infrastructure of how work gets done. In this episode of Simply Briefed, we don’t offer answers or frameworks for pricing in the age of AI. Instead, we raise the questions that increasingly sit beneath everyday decisions about work, creativity, and responsibility. If effort and execution are no longer scarce, what...

AI is increasingly entering organizations without a big decision behind it. The tools appear, features activate, and suddenly expectations shift — often before teams, leaders, or routines are ready. In this episode of Simply Briefed, Kristine Lium is joined by Kathrine Hogseth, CEO of CRM-Konsulterna, to explore what actually changes when organizations move from automation to AI-supported work. To...

The Nordic innovation scene is moving fast. AI-native startups are emerging at speed, collaboration is increasing, and new companies are forming with fewer constraints than before. In this episode of Simply Briefed , Kristine speaks with Adrian McDonald, CEO of Epicenter , about what these signals actually mean when looking into 2026. They explore the growing gap between founders building with AI...

Turning an idea into something real is never just about timing or technology — it’s about understanding what truly matters. In this episode, we open up the early-stage world with Jon Kåre Stene, Partner & Co-founder of Skyfall Ventures and former COO of Oda.com. Skyfall Ventures is an Oslo-based pre-seed and seed-stage VC investing in ambitious founders building technology with global potentia...

Most of us feel like we’re late to the AI game — but research says otherwise. McKinsey shows nearly 80% of companies have started using AI, yet only one in ten have scaled it strategically. Thomson Reuters adds that fewer than a quarter have a clear AI strategy, while PwC finds that budgets and ambitions are rising faster than results. In this episode, host Kristine Lium talks with Linn Solvang —...

AI isn’t just a tool anymore — it’s becoming part of the team. HR analyst Anna Carlsson joins Kristine Lium to explore what happens when AI becomes a true coworker — and why the future of HR will depend on understanding data as deeply as people. What if your next teammate wasn’t human? As AI systems start to work alongside us, organizations face a major shift: how do we lead, recruit, and design c...

A quiet shift is happening in our devices—and it’s changing how we work, collaborate, and trust AI.AI isn’t just a tool we open—it’s becoming something that quietly supports us in the background. In this episode of Simply Briefed , we’re joined by Michel Bouman from Microsoft to explore what happens when AI is built directly into your tools—and even your devices. We dive into how invisible AI , ha...

Automation isn’t new — but it’s evolving fast. In this episode of Simply Briefed , host Kristine Lium explores what automation really means in today’s workplace, why consistency may matter more than speed, and how to decide where automation truly creates value. Drawing on insights from Nordic companies like Normain , this episode breaks down: The difference between task and process automation What...

Voice tech is changing how we work. Tandem Health’s Oliver Åstrand joins us to explore what happens when we stop typing—and start talking to our tools. We’re entering a new phase of human–machine interaction. Not with clicks. Not with swipes. But with our voices. In this episode, we talk to Oliver Åstrand, co-founder and CTO of Tandem Health —a fast-growing health tech company using voice technolo...

AI is everywhere, do you even notice it anymore? From your inbox to everyday decision-making, AI has quietly woven itself into our daily lives. In this episode, Kristine Lium is joined by AI consultant Karin Hamberg Stén to check the pulse of everyday AI adoption. What do people actually know about AI? How are they using it? And is the pace of change as fast as it feels? Together, they unpack what...

We use our devices every day—but do we really know what’s protecting us… or what’s quietly putting us at risk? In this episode of Simply Briefed , we explore what digital resilience actually looks like in 2025. Spoiler: it’s not just antivirus software anymore. 🔐 Learn the difference between phishing, smishing, and quishing 🧠 Why critical thinking is your best digital defense 🔑 What passkeys an...

75% of professionals now use AI tools at work, and half of them only started in the last six months. A year ago, we launched Simply Briefed with one idea: AI should be understandable, accessible, and a tool for everyone, not just experts.  Join us as we revisit this first episode with Ingrid af Sandeberg, Chair of Stockholm AI, and talk about how we get AI’s real potential when we stop treating it...

Are you tracking what truly matters or just what’s easy to measure?  In this episode, we dive into how AI is helping make sense of the health data we collect, from sleep and movement to blood tests. We explore the Saluto app, a tool designed to turn your data into meaningful, preventive health insights. Joined by Peter Vesterberg, we discuss how to move from disconnected numbers to actionable insi...

Drowning in health data but it's giving you no value?  Access to health data is a lot easier today, but organizing it remains a challenge. Peter Vesterberg & Per Söderström return to Simply Briefed to explore how AI transforms raw metrics into personal power. Discover citizen-driven health, data privacy realities, and the future of truly understanding your body. Key Topics - AI can help ma...

Generative  AI is crushing creative barriers.  Ask yourself: What do I want to create, and how can the tools work for me to make it happen? That’s what today’s conversation is about. We sat down with Johan Lopes Helgesson from Adobe to unpack how AI is becoming a true creative partner, lowering the barriers to entry while raising the ceiling of what’s possible. Whether you see yourself as a creato...