Brittany Herzberg | SEO Coach & Lead Gen Strategist
SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better , more sustainable way to market your business—using SEO! This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & ( finally ) get your questions about SEO answered! We’ll cover questions like: How does improving SEO help me get found online? How often should I update my SEO strategy? How do I know my SEO strategy is working? How frequent...
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Autor
Brittany Herzberg | SEO Coach & Lead Gen Strategist
Categoría
Web del podcast
Último episodio
6 de nov. de 2026
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Episodios
Getting Found in AI Search: SEO Case Study w/ Lauren Worley 06.11.2026 32:19
"You don't have to have everything perfect for SEO to work." I'm back with one of my SEO clients, Lauren Worley, who runs a group trauma therapy practice in Burbank, California. In this conversation, we're looking back on our year+ of working together! We get into everything from finding the right keywords for a whole team of clinicians, writing blogs that actually sound l...
You're NOT Too Late for SEO (& Other Things I'll Keep Saying) 30.10.2026 9:19
“You’re totally capable of doing SEO on your own—my story is proof!” There's a lot of bologna out there on the internet about a lot of different topics, but especially about SEO. I hosted an in-person SEO workshop recently where we got to talk about a lot of the nuttiness that’s out there. That whole exchange made me realize some of what I say on repeat. I thought it would be fun to bring som...
My SEO Journey & What I Built Because I Didn’t Have It 23.10.2026 12:42
No SEO coach. Zero budget to hire an agency. Just me, some YouTube trainings, a handful of freebies, & a whole lot of trial and error. In this episode, I'm walking you through my SEO journey, from the accidental win that got me curious to the scattered years of piecing it all together, and how every bit of it shaped the way I teach SEO today. → Join the November SEO Challenge: https://co...
SEO Q+A: How to Use SEO to Show Up in AI Searches 16.10.2026 12:26
I heard you! You want to know what it’s going to take to show up in AI search. You also want to know if you can do keyword research in Claude or create meta descriptions in ChatGPT. …so I made an entire Q+A episode for you about all things SEO and AI! In this one I’m getting specific about where AI can be helpful, where it hurts your SEO, & what I said that floored my SEO Sprinters on a recent...
5 Mistakes I Made in My SEO Journey & How My Approach Changed 09.10.2026 14:16
Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL) This entire episode is about to show you just how wrong that assumption is! From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all. Tune in and save this one as a reminder that even when you think you’re messing i...
How to Find the Keywords Your Dream Clients Are Googling 02.10.2026 8:56
"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂 I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words. There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in t...
Getting Found in AI Searches | Meg’s SEO Success Story 25.09.2026 39:22
“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.” Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you. But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifu...
What You Actually Mean When You Say You Hate Blogging 18.09.2026 14:09
You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you . —— This episode is just in time for this training… → Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-bri...
SEO Sprint Success w/ Burnout Coach Mary Hodson 11.09.2026 28:04
Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂 After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it! She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 othe...
The Human Design Aha Behind My New SEO Offer 04.09.2026 11:45
I just closed an offer I love . It's one of the hardest, most bittersweet decisions I've made in this business. And… it’s making way for new things to land. In this episode, I'm getting into why I closed a retainer offer, what exactly a Human Design reading confirmed about how I'm meant to work with clients, & the brand new group I just opened. If you’ve been feeling called...
Monthly SEO Tasks That Fit Every Energy & Capacity Level 28.08.2026 13:20
SEO doesn't care if you're grieving, growing a human, or just trying to remember to drink water—it’s still gonna do its thing & work BTS for you 24/7. I love SEO as a marketing strategy because it’s so sustainable & works with the energy you have available. It requires a bit more time & focus at the very beginning, but then the “sustainable” part really gets to shine. In thi...
DFY SEO Case Study with Dolly Delong 21.08.2026 35:07
“SEO is kind of like buying a car... You don't just buy it and expect it to run smoothly for years. You have to maintain it.” Once you actually get SEO done , what does it look like to maintain it? You’ve heard me talk about it , but today I’ve got a friend! Dolly DeLong is back on the podcast, and this time we're getting into her SEO journey. In this episode, you’ll learn about her do...
What to Expect for Ongoing Monthly SEO Marketing Tasks 14.08.2026 13:48
“What does it take to keep up with SEO once I get it set up?” I get asked this question a lot . As business owners, we’re so programmed to think of marketing as social media marketing. And that already feels like a lot! So then you think of adding SEO on top of that, and that is just immediate stress! But marketing with SEO is actually the complete opposite of social media marketing. No matter the...
The SEO Sprint: Answers to Your FAQs 07.08.2026 17:09
Where do I start? How much time does it take? What will actually be done by the end? Will I see results? Naturally I’ve been getting a lot of really great questions about the SEO Sprint, so I brought them all to this podcast episode for you! I'm going to share some FAQs that are on the sales page, as well as some you won't find on the sales page that have been coming up in DMs, on calls,...
The Best Way to Approach SEO as a Small Business Owner 31.07.2026 16:19
I’ve been talking about my Summer SEO Challenge & my August SEO Sprint, which means I’ve been in my DMs. A LOT! Getting a LOT of questions. Lots of: Where should I start? What do I do first? Which option is best for me? The short of it is: get in the SEO Sprint & I’ll guide you from there! But this podcast episode is the longer answer. Because I want you to have a clear idea of where to st...
Update: My 2026 SEO Glow Up to Get Found on Google 24.07.2026 16:31
I talk about SEO all day long for my clients. But my own? It was on the back burner. And the burner wasn't even on . In this episode, I’m sharing an update! What I’ve been doing to improve my SEO in 2026, what's working, what’s not, & what's up next! A BIG theme throughout is just how impactful those ‘tiny’ steps are. Let this be a reminder that it is NEVER too late to get start...
How to Pick Keywords That Match Your Vision—Not Your Competition 17.07.2026 11:48
Copying your competitors' keywords may seem like a smart shortcut, but… it's not. This comes up a lot in my DMs & on discovery calls. And every time, it leads to the same problem: keywords that don't actually reflect YOUR vision, YOUR offers, or YOUR clients. In this episode, I'm breaking down why competitor-based keyword research keeps you stuck & what to do instead so...
What's the Best Way to Improve SEO for a Website? 10.07.2026 14:36
One of my monthly SEO support clients shared something that I have got to share with you! Especially if you are convinced that SEO gets more difficult over time… Because SEO does not in fact get more difficult. It gets easier. But you need to move through things thoughtfully, strategically, and they simply work out better if you go in a specific order. So that's what I'm going to be sha...
SEO vs. Instagram Marketing: You Don't Have to Choose 03.07.2026 8:52
You don't have to quit Instagram. You just have to stop needing it to be your ENTIRE marketing strategy. That's exactly where so many of my clients are when they find me. → Either Instagram isn't working at all , or it's working just fine & they're just SO over it. They’re looking for a marketing strategy that will bring clients TO them! In this episode, I'm sha...
How to Optimize Blogs for SEO & Still Sound Like You 26.06.2026 14:54
"SEO sucks the soul out of blog posts." I keep seeing this on Threads & I’ve decided we need to talk about it! In this episode, I'm pushing back on that take AND giving you a doable workflow you can use to optimize your blog posts for SEO without sounding robotic or dry. Whether you've got existing posts to refresh or you're starting fresh, this one's packed with...
Results You Can Expect With Good SEO (and How Fast) 19.06.2026 7:44
"SEO takes 6 months." You've heard it. I've said it. You’ve gotten discouraged by it. But that’s not my answer anymore—because it's not what I've seen happen with my clients. In this episode, I'm breaking down what SEO results actually look like, why the "6 months" rule doesn't apply when you start from the right place, & I’m sharing 2 client s...
How to Get Started With SEO (The Right Way) 12.06.2026 11:07
Everyone wants to jump straight to keywords. I get it—it feels productive! But skipping the prep work first is one of the biggest SEO mistakes I see. In this episode, I'm breaking down exactly how to get started with SEO the right way —including the 3 questions you have to answer before you touch a single keyword. This is literally the order of operations I walk people through in the SEO Spri...
2026 SEO Offer Suite Walkthrough w/ Brittany Herzberg 05.06.2026 14:16
My brain has been in overdrive lately—website copy is shifting, my positioning is getting sharper, & my offer suite just got a full revamp. So it felt like the right time to walk you through every single way you can work with me to improve your SEO in 2026! Whether you're a DIY-er, you want someone in the trenches with you, or you're ready to hand it off entirely—there's somethi...
From Page 3 to Page 1: An SEO Case Study w/ Heidi Thompson 29.05.2026 39:52
“You always stood out to me because you explain SEO in a very down-to-earth way. You make it so practical & doable.” I’m BACK with another former SEO & Grow grad & another epic case study episode—and this one has me doing a happy dance! Heidi Thompson , wedding industry marketing expert and SEO program grad, is here sharing exactly what's changed in her business since getting her...
SEO Is NOT That Techy—Here's What It Really Takes 22.05.2026 12:27
"I'm not a techy person, Brittany." I heard this SO many times recently—on coaching calls, in DMs, everywhere! And every single time, I want to shake them (lovingly 😂) and say: “NEITHER AM I!” That's a huge part of why I went into SEO in the first place. But I also hear what's underneath that statement. You don't want to mess it up. You don't want to break your...
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