SEO for Established Entrepreneurs: The Basic B

“I actually wasn't even thinking about SEO until I ran across your profile. I thought—this is what I need to make my website findable!” If you’re feeling like Instagram is completely overwhelming & unpredictable for business marketing… you’re not alone! You met Erin in a recent case study mashup episode , but there was, of course, more to share! So today, you’re getting the FULL conversat...

Let’s get right to it because— we desperately need to talk about blogging. Specifically SEO and blogging and how they can benefit your business (much more than social media marketing!). Look—I know (and I continue to see it on Threads) that there are LOTS of questions/doubts/thoughts/concerns you have about the topic. That’s totally fair. Despite the fact that it’s been around for years , there ar...

I love a fresh start, a clean slate, & I’m a huge fan of the start of a new year. If that’s not your vibe—still love ya! And… I’ve got a great episode that’s perfect for the new year, or really anytime you’re looking for what to do next with SEO. → 5 things you can do with SEO to help you get found online in 2026. There’s a little bit of everything in here—quick tasks, a little more time consu...

If you’ve been with me & the podcast through 2025, you might’ve noticed this shift—I’ve gotten really clear on what the process is that I take my clients through, the results they get, AND just how quickly this process works. And today? We’re digging in deeper so I can show you the exact 3 steps my clients & I are taking to get found on Google—ZERO posting on social required! Remember → DM...

In SEO & Grow 🌱, I get to work closely with business owners to help them understand, implement, and learn how to maintain their SEO, so it can actually be that sustainable marketing strategy it's built to be. I really love teaching! It's the biggest reason why I started this SEO group coaching program . And the peeps in the program? They ask really good questions. In this episode, I...

I hate to break it to you, but… you’ve been doing headlines all wrong. ❌ I know we tend to go vague with our headings & use them almost as a throw away in copywriting, but this is NOT the place to do either of those things! Headings don’t just matter on blog posts—they matter on main website pages, too. Think: Home, About, Services... even your Freebie pages, Sales pages, & other Landing...

You may or may not be aware that I also have a private SEO podcast. But I want to change that, so I’m sharing the first episode here on The Basic B podcast! Whether you enter my world for DFY SEO support or mentorship or DIY help—these are the exact steps I’ll be taking you through. In this episode, discover my unique 3-phase approach to SEO, how it works, & the benefits of SEO my clients have...

“I have this paralysis when I have to commit to these words.” My friend, Donna Piper shared that^^ and it’s why I asked her to come back on the podcast! This is a Q+A / Hot Seat type of episode where we take a look at Donna’s website. I point out opportunities I notice & share what she could do to take advantage of them— and —answer her questions along the way. We stop to review her: -Home pag...

"I haven’t had a whole lot of people randomly find me on the internet up to this point. But now, this is really a possibility.” Entering the world of SEO can be a shock to the system—especially if your journey begins by realizing your website is ranking for… what?! 👀 You met Michelle in the recent case study mashup episode , but there was so much more to share with you! So today, you’re gett...

I’ve returned with another SEO for different astrology seasons episode! You’ve seen the shorter versions in Instagram posts, but these episodes allow me to dive deeper with you. In these SEO-meets-astrology episodes I’m focusing on: What season we’re in according to astrology The main themes at play And most importantly—how you can maximize these moments as an entrepreneur with a focus on your SEO...

“I feel like a savvier business owner because of SEO.” If you : Consider yourself a chronic learner Have ADHD or even ADHD tendencies Feel like you already have a lot of balls in the air AND have been burned before by service providers Wonder if programs actually deliver on what they say they will Want to feel like a savvier business owner who makes strategic investments Are ready to tighten thing...

Welcome to the Case Study Mashup Episode! I could obvs talk ALL day long about this program, but things hit different when you hear from actual humans who went through the experience. There’s a mixture of stories & insights from some of those who went through this last round of SEO & Grow. We had all kinds of entrepreneurs… coaches, photographers, therapists, astrologers, herbalists, bookk...

“I made this entire series very action-oriented because I want you to see that you CAN do SEO!” With the right, results-producing process AND a guide who speaks your language, SEO is a very doable & impactful marketing strategy for your business—and your life. I’m coming to you fresh off the 3-day SEO series Google Me, Baby! , THE place to start to get SEO off your someday list, simplify SEO,...

I’m back with another very popular Q+A episode. This is where I pull Q’s I’ve been answering in Voxer/DMs/coaching calls/emails & answer them for the whole class !  If you like this type of question-answer situation & you want to do this in a 1:1 or even a group capacity, take a look at my SEO Strategy Session for 1:1 or explore SEO & Grow 🌱 (enrolling for Nov) for the group vibes. Ge...

I’m going to throw you for a loop today. Instead of focusing so hard on strategy, I’m shining a light on a less tangible but equally as important aspect— the energetics of SEO. No one is talking about this! Yet it plays such an important role in SEO actually being an effective strategy for you . 2025 has truly been my year to come out of the spiritual closet! And that includes 1. becoming aware of...

We’re entering the final phase of SEO & Grow—my 3 month group coaching program for entrepreneurs who are ready to stop relying on Instagram for leads—and I want to take you BTS.  I’ve got a few lessons I’ve already learned, tweaks I’ve made to the program, & aha’s from the business owners in the group! In this episode, you’ll learn what we’ve already done, upcoming tasks, & what surpri...

I find myself constantly answering this question: “Is it actually that important to optimize images?” This is something that comes up in coaching conversations, DMs, & especially anytime I talk with photographers. And while I haven’t always been the best at putting this into practice myself—so YES you will see places where I’ve made mistakes— taking the time to optimize your images can GREATLY...

Entrepreneurship is actually this healing journey that we’ve signed up for—whether we knew it at the time or not! Very personal—let’s call them challenges—play out in sometimes very intense ways in our businesses. Maybe months with 0 new clients or a flopped launch or nightmare clients who do sign on. (Yikes!) Being a business owner brings things up that we’re able to work through & actually c...

You may know I’m in the middle of running my 3-month group coaching program—SEO & Grow. I’m also just getting started with my 6-week mentorship, SEO Foundations. And I’m already noticing themes popping up—in my DMs and in these programs.  And like the good Brittany that I am, once I connect the dots, I’ve got to spread the word & point out not only patterns that YOU may also be getting cau...

Whether you’re newer to SEO or it feels a little old hat by now, it’s never a bad time to brush up on the basics! And what better way to do that than with a good ol’ Q+A episode? In this solo episode, I’m pulling questions out of my DMs, emails, & group coaching calls so I can share these insights & tips with you , too! Tune in, take notes, & return to this episode whenever you need 😉...

“We’re not just doing this for sh*ts & giggles—we’re doing this to actually make money in our businesses.” Nina Clapperton, a fellow SEO specialist and Thriend of mine (translation: we met on Threads), is baaaack! ——— If you haven’t listened to Part 1 of our conversation , you’re gonna want to do that first! We recorded this in one go, so it will make much more sense with both parts. 😉 ——— We...

“Even someone at Google said, ‘it’s just SEO to get into AI overviews…’” Today I'm joined by Nina Clapperton, a fellow SEO specialist and Thriend of mine. Yes—translation—we met on threads.  We're talking about AI, SEO, all the things. Because AI is going nowhere. We know that. That has been clearly established.  But if you're hearing or seeing AIO, AEO, SGE, GEO—all these other acr...

We know I’m a HUGE fan of not relying on the ‘gram, but that doesn’t mean I’m not over there actually having fun. Because I am! One of the things I’ve been doing this year is… playing around with astrology posts.  Shockingly, people are eating them up! So I’m bringing the content to you here, but in an expanded version. Specifically… I’m talking about the SEO for different astrology seasons. I’ll...

I joke that I live in my Instagram DMs, but… I really do! And I get to answer questions like this one from Anne about my Podcast SEO Download: “How will I know if SEO is actually helping the podcast? How will I know it’s working?” Which brings me to today’s episode. I’m sharing the bonus lesson I just recorded to include in the Podcast SEO Download . You can actually hear what the teachings are li...

In the age of AI, I’ve seen far too many entrepreneurs start to doubt if what they have to say is worth sharing. If that’s you—this conversation with Meagan Williamson is a MUST listen. Yes, there’s a strong focus on Pinterest in this episode, but it’s packed with advice on why you need not be scared or intimidated because AI’s on the scene. You’ll also discover which keyword research tool you nee...