On The Wagon

What happens when you turn a century-old Pentecostal church into a print shop covered in swear words, then open Atlantic Canada's first dedicated alcohol-free bar? You get Jay Hiltz. In this episode of On the Wagon, host Zachary sits down with Jay Hiltz, owner of Soberish Mocktail Shop and founder of Nor'easter Apparel, to talk about building a non-alcoholic drinks business in one of Canada's bigg...

Joanne Pearce on Building Canada's First Dedicated Non-Alcoholic Bar, Mocktail Culture, and the Sober Curious Movement In this episode of On the Wagon Podcast , host Zachary sits down with Joanne Pearce, co-owner of Spilt, Canada's first and only dedicated non-alcoholic bar, multi-book author, and self-described potions witch, for a candid conversation about sobriety, creativity, and building a bu...

Alex Viol of SommZero on Judging the World Alcohol Free Awards, UK vs Canada Markets, and Building a Non Alcoholic Import Business In this episode of On the Wagon Podcast , host Zachary sits down with Alex Viol, sommelier and co founder of SommZero, an importer and distributor of premium non alcoholic drinks in Canada, for a wide ranging conversation about the state of the non alcoholic beverage i...