The Wagon And Co

On The Wagon

Society EN ↓ 3 episodes

Building community and keeping on top of the non-alcoholic drinks movement in Canada. Hosted by Zachary Fritze, Founder of The Wagon & Co and maker of Mad Moose premium alcohol-free spirits and cocktails.

Author

The Wagon And Co

Episodes

The Shenanigans Coordinator: Jay Hiltz on Alcohol-Free Cocktails, Church Caretaking and Coming Home 10.07.2026 55:52

What happens when you turn a century-old Pentecostal church into a print shop covered in swear words, then open Atlantic Canada's first dedicated alcohol-free bar? You get Jay Hiltz. In this episode of On the Wagon, host Zachary sits down with Jay Hiltz, owner of Soberish Mocktail Shop and founder of Nor'easter Apparel, to talk about building a non-alcoholic drinks business in one of Canada's bigg...

10,000 Mocktail Samples Later: How JoAnne Pearce launched Canada’s first dedicated zero proof bar in Edmonton 06.07.2026 1:03:44

Joanne Pearce on Building Canada's First Dedicated Non-Alcoholic Bar, Mocktail Culture, and the Sober Curious Movement In this episode of On the Wagon Podcast , host Zachary sits down with Joanne Pearce, co-owner of Spilt, Canada's first and only dedicated non-alcoholic bar, multi-book author, and self-described potions witch, for a candid conversation about sobriety, creativity, and building a bu...

Sommeliers don’t settle: Alex Viol on curation, product gaps and the future of non-alcoholic drinks in Canada 04.05.2026 49:13

Alex Viol of SommZero on Judging the World Alcohol Free Awards, UK vs Canada Markets, and Building a Non Alcoholic Import Business In this episode of On the Wagon Podcast , host Zachary sits down with Alex Viol, sommelier and co founder of SommZero, an importer and distributor of premium non alcoholic drinks in Canada, for a wide ranging conversation about the state of the non alcoholic beverage i...