On the Record With Julian Reis

Listen to the best moments from Julian Reis's conversation with Jen and Alex, the husband-and-wife founders of Jaxon Lane. Jen and Alex will break down how a name everyone told them to avoid – the Bro Mask – became the launch that put men's skincare on the map, and how sourcing directly from Korean manufacturers gave them an edge no domestic supplier could match. Learn how getting on Amazon early...

Catch the best moments from Julian Reis's conversation with Julie Chung and Kent Yu, the husband-and-wife duo behind T3. Julie and Kent will break down how a bathroom prototype became a beauty tools empire, why they walked away from an Ulta deal before eventually getting back in, and the engineering breakthrough that set their hair dryer apart from everything else on the market. Learn what &qu...

Watch the best moments from Julian Reis's conversation with Drybar founder and beauty entrepreneur Alli Webb. Alli will break down what it really took to build one of the most recognizable brands in beauty, the personal challenges she faced behind the scenes while Drybar was at its peak, and the lessons that shaped her memoir The Messy Truth . Learn what she's building next with Messy, why...

In this special compilation episode of On the Record, you’ll hear host Julian Reis, alongside founders, creatives, investors, and industry leaders, share the best advice on building brands, making big decisions, finding your point of view, and adapting to a rapidly changing consumer landscape. From knowing when to trust your gut to understanding why great brands take years – not months – to build,...

A year ago, SuperOrdinary's live team was two people. Today, they're running six-hour "Mega Lives," working with 12 brands, and generating record-breaking GMV. In this episode, you’ll hear from the team behind the scenes. They’ll break down what actually separates a daily live from a Mega Live, the split-second calls that turn a stalled cart into a sales spike, and why they believe live commerce i...

Catch the best moments from Julian Reis's conversation with entrepreneur and marketing icon Gary Vee. Gary will break down why live commerce is the biggest shift since the early internet, why so many Fortune 500 brands are still clinging to outdated marketing strategies, and what it will take for them to catch up. Learn about what “brand” really means and why just 20 hours of your time could c...

Julian Reis goes solo to lay out his boldest prediction yet: TikTok Shop is about to go from a $15 billion business to a $500 billion one, and most brands aren't ready for it. He breaks down why China is still four years ahead of the US, the two consumer categories he's most excited about next, and why he thinks the first $10 million live stream is happening this year. From why brand websi...

Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur.  Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in reven...

Sophie Blowfield has been inside some of the most iconic beauty brands in the world, before the beauty marketing playbooks existed. From joining Charlotte Tilbury as part of the founding social team to heading up global content at Soap & Glory, she's watched the industry transform from newsletter culture to TikTok virality in real time.  Now running her own consultancy, Sophie works with found...

What does it actually take to build a brand on TikTok Shop? Today the SuperOrdinary executive team sits down to cover how to build success on the platform from viral moments to sustainable, long-term brand growth. You'll hear from Emma Rafalski, Director of Brand Success, and Gary Sang, VP of TikTok Operations (and the person who sold the very first item on TikTok Shop in the US). Together, th...

In this one-of-a-kind interview Gary Vee and Julian Reis sit down to get to the root of why American brands are still sleeping on live commerce…even as TikTok’s GMV in China crossed $700 billion.  Gary breaks down the corporate inertia keeping Fortune 500 marketers stuck in TV-era thinking, where the current US commerce market is at, plus where it’s going.  Together they uncover what the live shop...

What does it actually take to win on TikTok Shop: as a creator, as an affiliate, as someone just figuring out where to start? SuperOrdinary’s executive team sits down to get transparent on it all. You’ll hear from the agency behind some of the biggest brand success stories on the platform, to get the real answers. In Part One, hear from two of SuperOrdinary's leaders, Vivien Wu, Director, Bran...

What separates creators who break through from those who never gain traction? Julian sits down with some of the sharpest minds in the creator economy to figure it out. He’s joined by a range of creators: executives managing billions of monthly views, to DTC founders who built brands from a single Instagram page. You’ll get the real playbook for succeeding as a content creator in 2026.  No fluff. J...

This highlight episode of On the Record with Julian Reis brings together the best bits from Julian Reis’s conversation with body-positive influencer and advocate Samyra Miller. In this episode, Samyra shares her journey from Harvard to Hollywood, how she turned online backlash into a powerful platform, and why confidence, authenticity, and speaking up matter more than ever. Expect real talk on fat...

Dr. Julie Chung was a med student at UCSF. Kent Yu was a recovering finance bro with hairdresser parents. They met at a bar, fell in love, and spotted a massive white space in hair tools, and T3 was born!  Julian is joined by a husband-and-wife duo for a meaningful conversation about building a premium beauty brand from the ground up. They get real about navigating retail gatekeepers, and why they...

Julian Reis is the CEO and Founder of SuperOrdinary– a company that manages 2.8 million TikTok Shop affiliates and has watched hundreds of creators cross six figures in a single year. In this solo episode, Julian breaks down exactly how the TikTok Shop opportunity works, what separates creators who convert from those who don't, and why he believes 2026 will produce the platform's first mil...

Julian Reis sits down with Jen Yu and Alex Penfold, the husband-and-wife cofounders of Jaxon Lane, the men's skincare brand born from a stolen sheet mask and a Korea trade show trip. Eight years in, they're still bootstrapped and building toward becoming the household name in men's skincare. Watch On the Record with Julian Reis on YouTube - https://www.youtube.com/@OntheRecordwithJulia...

The Best Business Advice You Need for 2026 What happens when investors fall asleep during your pitch? When everyone tells you to hide who you really are? In this special compilation episode, Julian Reis sits down with 12 extraordinary founders who share their most vulnerable moments and the decisions that changed everything. From Rocky Xu starting at Nike for $20K a year, to Amy Liu challenging th...

Jean-Francois Sberro spent 14 years at Hublot helping scale it from $30M to nearly $1B before joining Jacques Marie Mage as President. In this highlights episode, he breaks down how JMM disrupted luxury eyewear by doing the exact opposite of every industry convention—thick acetate when everyone went minimal, limited drops of 450 pieces, zero advertising spend, and storefronts with no visible brand...

Why "Messy Hair" Is the Future with Alli Webb From building one of the most recognizable beauty brands on the planet to launching something completely new, Alli Webb’s journey is bold, vulnerable, and deeply human.  Julian sits down with the entrepreneur who helped reshape modern beauty experiences to talk about what happens when success and real life collide. Alli opens up about the whi...

What Happens When a Harvard Grad Goes Viral on TikTok From Harvard football player to 3M TikTok followers—Samyra Miller's journey is nothing short of extraordinary. In this energetic conversation Julian sits down with the multi-talented creator who's redefining what it means to blend artistry with advocacy. Samyra takes us through her childhood, growing from her New Orleans roots through H...

Why Collaborations As We Knew Them Are Dead? Rocky Xu went from earning $20,000 a year at Nike China to building one of the most sought-after matcha brands in America. After taking a shaman's advice to quit coffee he discovered his love for matcha, the daily ritual, and the history and rich culture surrounding it. In this meaningful conversation the pair dive into how intuition can build some...

Jean-Francois Sberro, President of Jacques Marie Mage, shares the playbook behind building luxury's most coveted eyewear brand. From turning around Hublot (scaling from $30M to nearly $1B) to creating $800 sunglasses with waiting lists, Jean Francois reveals what it takes to produce specialty crafted pieces rich with stories. Jacques Marie Mage creates limited-edition luxury eyewear handcrafted in...

Justice Buys on The Future of AI & Content Creation: Julian’s latest guest Justice Buys is one of the most trusted product and gadget reviewers around— with over 900+ reviews filmed annually! He reveals his approach to content creation, how he went viral in just three episodes, and why he prioritizes content quality over commission rates. From accidentally downloading TikTok, to becoming one o...

Julian sits down with Sammi Cohen, Host of chart topping business podcast, Social Currency and one of the leading voices in business media. This conversation goes deep into the seismic shifts destroying traditional retail. Sammi reveals why the Saks Fifth Avenue and Neiman Marcus merger is a "dumpster fire"—with billions in bonds heading south and year-over-year revenue declines. As a fo...