On the Record With Julian Reis

Ryan Babenzien didn't follow the playbook. He's managed celebrity talent, ran marketing at Puma and K-Swiss, and pioneered men’s footwear with Greats (which he sold to Steve Madden). Ryan’s non-linear career path has given him unparalleled knowledge of what it means to be a successful entrepreneur.  Now, Ryan is running Jolie, a beauty wellness company that's made $120 million in reven...

Sophie Blowfield has been inside some of the most iconic beauty brands in the world, before the beauty marketing playbooks existed. From joining Charlotte Tilbury as part of the founding social team to heading up global content at Soap & Glory, she's watched the industry transform from newsletter culture to TikTok virality in real time.  Now running her own consultancy, Sophie works with found...

What does it actually take to build a brand on TikTok Shop? Today the SuperOrdinary executive team sits down to cover how to build success on the platform from viral moments to sustainable, long-term brand growth. You'll hear from Emma Rafalski, Director of Brand Success, and Gary Sang, VP of TikTok Operations (and the person who sold the very first item on TikTok Shop in the US). Together, th...

In this one-of-a-kind interview Gary Vee and Julian Reis sit down to get to the root of why American brands are still sleeping on live commerce…even as TikTok’s GMV in China crossed $700 billion.  Gary breaks down the corporate inertia keeping Fortune 500 marketers stuck in TV-era thinking, where the current US commerce market is at, plus where it’s going.  Together they uncover what the live shop...

What does it actually take to win on TikTok Shop: as a creator, as an affiliate, as someone just figuring out where to start? SuperOrdinary’s executive team sits down to get transparent on it all. You’ll hear from the agency behind some of the biggest brand success stories on the platform, to get the real answers. In Part One, hear from two of SuperOrdinary's leaders, Vivien Wu, Director, Bran...

What separates creators who break through from those who never gain traction? Julian sits down with some of the sharpest minds in the creator economy to figure it out. He’s joined by a range of creators: executives managing billions of monthly views, to DTC founders who built brands from a single Instagram page. You’ll get the real playbook for succeeding as a content creator in 2026.  No fluff. J...

This highlight episode of On the Record with Julian Reis brings together the best bits from Julian Reis’s conversation with body-positive influencer and advocate Samyra Miller. In this episode, Samyra shares her journey from Harvard to Hollywood, how she turned online backlash into a powerful platform, and why confidence, authenticity, and speaking up matter more than ever. Expect real talk on fat...

Dr. Julie Chung was a med student at UCSF. Kent Yu was a recovering finance bro with hairdresser parents. They met at a bar, fell in love, and spotted a massive white space in hair tools, and T3 was born!  Julian is joined by a husband-and-wife duo for a meaningful conversation about building a premium beauty brand from the ground up. They get real about navigating retail gatekeepers, and why they...

Julian Reis is the CEO and Founder of SuperOrdinary– a company that manages 2.8 million TikTok Shop affiliates and has watched hundreds of creators cross six figures in a single year. In this solo episode, Julian breaks down exactly how the TikTok Shop opportunity works, what separates creators who convert from those who don't, and why he believes 2026 will produce the platform's first mil...

Julian Reis sits down with Jen Yu and Alex Penfold, the husband-and-wife cofounders of Jaxon Lane, the men's skincare brand born from a stolen sheet mask and a Korea trade show trip. Eight years in, they're still bootstrapped and building toward becoming the household name in men's skincare. Watch On the Record with Julian Reis on YouTube - https://www.youtube.com/@OntheRecordwithJulia...

The Best Business Advice You Need for 2026 What happens when investors fall asleep during your pitch? When everyone tells you to hide who you really are? In this special compilation episode, Julian Reis sits down with 12 extraordinary founders who share their most vulnerable moments and the decisions that changed everything. From Rocky Xu starting at Nike for $20K a year, to Amy Liu challenging th...

Jean-Francois Sberro spent 14 years at Hublot helping scale it from $30M to nearly $1B before joining Jacques Marie Mage as President. In this highlights episode, he breaks down how JMM disrupted luxury eyewear by doing the exact opposite of every industry convention—thick acetate when everyone went minimal, limited drops of 450 pieces, zero advertising spend, and storefronts with no visible brand...

Why "Messy Hair" Is the Future with Alli Webb From building one of the most recognizable beauty brands on the planet to launching something completely new, Alli Webb’s journey is bold, vulnerable, and deeply human.  Julian sits down with the entrepreneur who helped reshape modern beauty experiences to talk about what happens when success and real life collide. Alli opens up about the whi...

What Happens When a Harvard Grad Goes Viral on TikTok From Harvard football player to 3M TikTok followers—Samyra Miller's journey is nothing short of extraordinary. In this energetic conversation Julian sits down with the multi-talented creator who's redefining what it means to blend artistry with advocacy. Samyra takes us through her childhood, growing from her New Orleans roots through H...

Why Collaborations As We Knew Them Are Dead? Rocky Xu went from earning $20,000 a year at Nike China to building one of the most sought-after matcha brands in America. After taking a shaman's advice to quit coffee he discovered his love for matcha, the daily ritual, and the history and rich culture surrounding it. In this meaningful conversation the pair dive into how intuition can build some...

Jean-Francois Sberro, President of Jacques Marie Mage, shares the playbook behind building luxury's most coveted eyewear brand. From turning around Hublot (scaling from $30M to nearly $1B) to creating $800 sunglasses with waiting lists, Jean Francois reveals what it takes to produce specialty crafted pieces rich with stories. Jacques Marie Mage creates limited-edition luxury eyewear handcrafted in...

Justice Buys on The Future of AI & Content Creation: Julian’s latest guest Justice Buys is one of the most trusted product and gadget reviewers around— with over 900+ reviews filmed annually! He reveals his approach to content creation, how he went viral in just three episodes, and why he prioritizes content quality over commission rates. From accidentally downloading TikTok, to becoming one o...

Julian sits down with Sammi Cohen, Host of chart topping business podcast, Social Currency and one of the leading voices in business media. This conversation goes deep into the seismic shifts destroying traditional retail. Sammi reveals why the Saks Fifth Avenue and Neiman Marcus merger is a "dumpster fire"—with billions in bonds heading south and year-over-year revenue declines. As a fo...

Ever wondered how Toni Bravo went viral overnight, and became the “CEO of blush”? In this highlight recap episode of On The Record, Toni reveals her secrets to gaining a loyal social media following and building her personal brand. If you want advice and insights from one of the most influential social media girlies right now, you're in the right place!  You will learn: How Toni Bravo gained 1...

From 200 IG Followers to Sephora & Erewhon– How DedCool Became a Multi-Million Dollar Business DedCool Founder, Carina Chaz has had anything but a conventional career. Born into a family of beauty entrepreneurs (her Italian mother worked directly with Estée Lauder launching Clinique), Carina took her passion for world building and bootstrapped a multi-million dollar empire. From formulating he...

Alan Chikin Chow Reveals What Actually Makes a Video Go Viral— and it’s not what you think. In this meaningful, heart-felt interview Alan shares the remarkable journey from making videos to make his mom laugh in college, to building AU Studios. Through the conversion he reveals how he built such an engaged comedy empire, and the secrets to running a business around viral short form content. Plus h...

Toni Bravo went from filming roller skating videos in Long Beach to becoming one of beauty's most authentic voices in just two years. Known as the "CEO of Blush," she's built a massive following by staying true to one principle: only promote what you actually use. She’s garnered over 1M followers across platforms, launched products in collaboration with Tower28 Beauty,and landed...

Natalie Holloway Reveals How She Built Bala Into a Fitness Empire Starting with Just $5,000 (Bootstrap Secrets) Natalie Holloway cofounded Bala after quitting her advertising job at 72andSunny to travel the world with her husband. What started as a $4,000 prototype funded by Chevy commercial residuals became one of the most recognizable fitness brands in America. From their viral Shark Tank appear...

The Lipstick Lesbians Breakdown The REAL Cost of Your Favorite Beauty Products (Industry Insiders) The Lipstick Lesbians have mastered the attention economy, changed the education system, and broken stereotypes. The journey from indie beauty founders to viral content creators and industry educators hasn’t happened overnight, and they’re here to break it all down. Alexis brings 15+ years of product...

Catch an in-depth conversation with Amanda Baldwin, CEO of OLAPLEX, the revolutionary haircare brand that's transformed the industry with its patented Complete Bond Technology™. As Supergoop CEO from 2016-2023 Amanda grew the brand into a household name, after leaving her career as an investment banker. If anyone knows how to master a career pivot, it’s her! She opens up about the challenges of sc...