Modern Marketing Podcast

In this episode, the Modern Marketing Podcast welcomes the 'Modern Sales Guy,' Sean Piket. Sean is founder and CEO of two successful businesses, Sales Integrity and MyCoachSite, and has over 24 years of experience in "selling the invisible" in the B2B world. He's participated in the scaling of several companies as a doer and leader and has watched businesses scale from single-digit millions to mul...

This is part 2 of our interview with bestselling author, Trevor Crane. Listen first to part 1, episode #59 so you'll have a complete and cohesive system to help you decide what to write about, how to write it, and how to use your book to market and grow your business.   Episode Discussions Book publishing on Amazon - tools, tips, and money-saving secrets Dealing with trolls and one-star reviews St...

Everyone knows the power of a book and the authority attached to the author. It's like an instant credibility card. But the process of writing a book can seem like a tall order — investing valuable resources like time and money for a questionable return. Or maybe you've written a book that flopped or failed to help meet your outcome and mission.   As a bestselling author and seasoned business cons...

There's a side to a business owner or entrepreneur's life not many get to see. The less glamorous times dealing with the consequences of weakened commitment or focus. But there are ways to persevere through those tough times and get on track. Or better yet — avoid them entirely.   In this episode, Adam sits down with Trey Lewellen who built a thriving business just to watch it go downhill as a res...

Bryan Kramer's assortment of marketing badges are impressive. But it's his unique approach to marketing that's most commendable. Bryan is credited with initiating the H2H (human to human) business movement in marketing and social. The concept behind it is just as it sounds — more of you and less of everything else. That's right, human connection is making a comeback.   In this episode, Bryan expla...

Noah St. John is a self-proclaimed self-help nerd who's transformed lives and businesses by helping people get rid of the head trash that kept them from achieving their business goals. As a result, Noah's clients added over half a billion dollars in sales just over the last few years.   In this episode, Noah shares life-changing tips from his new book, Get Rid of Your Head Trash About Money: How t...

In a world full of digital everything, the days of checking your mailbox have most likely dwindled from daily to weekly. More commonly known as "snail mail", direct mail is often dismissed as an antiquated method to reach potential customers — a real marketing ghost town. The result? A gap that Ian Walsh profitably filled with good ol' fashion tangible mailers.   Ian built all three of his success...

Ever wondered why so many other businesses seem to get great results using practically any marketing tool or tip? It's because failing or succeeding has little to do with gadgets and everything to do with a well-planned digital marketing strategy.   In this episode, Adam explains why it's so important to have a strategy, the reasons why marketing fails to deliver results for many small business ow...

  Over half of marketing professionals cite video as the form of content with the highest return on investment (ROI). With a stat like that, one can't help but scratch their head at business owners and entrepreneurs reluctant to include video in their marketing strategies.   Episode #39 discussed keys to an effective video content marketing strategy, gave tips on how to create a video ad, and prov...

You could probably think of ten things you'd rather do than work on your business's website. Regardless of how unexciting it might be, your website is often your customer's first encounter with your business — making a well-designed website essential for digital marketing success.   In this episode, you'll learn the main reasons why web design matters and top tips and elements to easily make your...

Mark Podolsky started in the early 2000's, learning a way to market land online and finding buyers. Since then, he's managed to build a profitable and lucrative business through his Brand, The Land Geek. Although he specializes in real estate investing, this episode isn't just for those interested in the real estate industry.   In this value-packed episode, Mark discusses the strategies he used wh...

Without new leads, there's no new business at all. That's why lead generation plays such a significant role in keeping your business's future secure.   In this episode, Adam discusses three lead gen tips, the single most important tool in lead gen today, and how to implement it into your marketing strategy.   Episode Discussions: Where most well-intentioned leadgen strategies go wrong The bonus le...

Whether your business is in startup mode, reputable and well-established, or somewhere in between, traffic, conversion, and retention are essential elements to making it sustainable and profitable.   In this episode, Adam walks you through the simple 3-step TCR advantage marketing strategy that gets you more traffic, more conversions, and better retention to generate more customers, sales, and rev...

When it comes to generating more sales for your business, there's no shortage of strategies and tactics to try. However, be wise when choosing, as some have the power to not only waste your valuable resources, but damage your business in the process. So, how do you choose the best option, especially if cold calling or slashing prices aren't your thing?   In this episode, Adam shares three tips to...

Being blindsided by a few career hits didn't stop Ryan Stewman's eye from seeing opportunity. It's served him well. He's built multiple six and seven figure businesses and helped countless entrepreneurs do the same through his company, Hardcore Closer. As a 4-time best-selling author, sales coach, podcast host, and blogger, it's safe to say he's got a winning formula for success.   In this episode...

Paul Kortman is a self-proclaimed "odd duck" with a foot in two different worlds. His areas of focus include both SEO tactics and paid video advertisements. Odd duck? Or one well-rounded digital marketer? In this episode, Paul discusses the SEO tactics and video ad strategies he's found to be most effective and how to successfully apply them to your business.   Episode Discussions: Why Paul recomm...

If you want your business to thrive and survive moving forward, making social media a key part of your marketing strategy is essential. Without it, you risk hurting your brand and business by not staying relevant, accessible, and connected to your customers. But when used properly, it can serve as a powerful force to boost your business and keep you ahead of the competition.   In this episode, Ada...

With video making up over half of all internet traffic, it's increasingly difficult for business owners to overlook it as a marketing opportunity goldmine. The belief that it's complicated, time-consuming, and expensive is simply old-fashioned. Just a few short minutes with a camera or smartphone and you have a powerful tool that can drastically transform your business.   In this episode, Adam bre...

5-Step Content Promotion Strategy | #043   "Content without promotion is not a whole lot better than having no content at all." It's true. Content marketing is one of the most effective marketing strategies available today. So, you put fort the time, effort, and energy into creating the valuable content that will make your marketing strategy a success. How do you ensure it gets put to good use in...

Running a small business is no easy feat so we commend those who do. Your day-to-day dealings demand most of your time and energy, leaving you without much to invest in your long-term goals. Even though you're aware of how imperative marketing is to the ultimate success of your business, it still finds its way to the backburner.   The solution is to concentrate your efforts on the most effective s...

When someone is seen as an expert, they're trusted, respected, and valued. They get the red-carpet treatment. As a business owner, you're likely equipped with abundant knowledge about your industry, so why not leverage it to gain authority?   In this episode, Adam shares the secrets and strategies necessary to not only get you to expert level but be perceived as an expert too…because it doesn't ma...

So you're ready to start benefitting from social media marketing but you're uncertain about how and where to start. If you're struggling with questions, know you're not alone. It can be a confusing and complex world but that's not a reason to dismiss such a valuable marketing tool.   In this episode, Adam breaks down a 9-part social media marketing plan to get you and your business set up for succ...

After so many years of reading text on a computer screen and dealing with faceless corporations, consumers are thirsty for a more humanized content experience. The skyrocketing popularity of Snapchat, Facebook, Instagram and YouTube make it evident that video is the answer and here to stay.   In this episode, Adam shares actionable tips and hacks on how to implement video content marketing into yo...

He's a millennial entrepreneur, a 7-figure real estate investor, a wealth-building mentor, and hosts a top-ranked podcast. One has to ask…Is there anything Matt Aitchison AKA "Matty A" can't do? In this episode, Adam and Matty talk about the importance of authenticity in your marketing, how it helps build rapport and trust, and why it's more crucial to the survival of your business, now more than...

The buzz about Facebook Ads include success stories of 1000% ROI and what seems like just as many horror stories to match it.  With a slew of options and advice coming from all angles, how do you decide if Facebook Ads are right for you?   Adam has seen the true impact that Facebook Ads can have on people's businesses. In this episode, he shares firsthand experiences with Facebook Ads as well as h...