Modern Marketing Podcast

If you're here now then the odds are good that you know the power a properly search engine optimized, or SEO optimized website can have on your business. You've also probably heard that SEO is hard, complicated, and somewhat of which is why in this video I'm going to be breaking down the 6-Steps you need to follow as well as #1 SEO tool I use inside the agency to help you quickly rank #1 on Google...

Guerrilla marketing is one of the best ways to grow your business, get more attention, and boost your brand - without needing to spend a fortune to do so. But Guerrilla marketing is just as much about the things you DON'T do. Such as: -Guerrilla marketing means not spending a fortune on TV, newspaper, or radio ads. -Guerrilla marketing not spending 5 figures on a new website -And Guerrilla marketi...

So what exactly is retargeting (also known as remarketing)? Well if you've got a small business, are an entrepreneur, or a marketer of any kinda than retargeting/remarketing is one of the most powerful tools available to you. Why? Well for starters it's an incredibly cost-effective way to increase trust, built authority, and provide more value. But it gets even better... and this is what this vide...

When it comes to getting noticed, being heard, and getting someones attention you've got a number of different marketing strategies available. But in regards to speed, efficiency, and control, nothing comes close to advertising. Which is why in this video we're talking about how to get anyone's attention with advertising. There's no denying that it's everywhere with statistics showing we're now su...

If you've got a business, product, or service, and you want to make more sales – then you need a sales funnel. Which is why in this episode we're breaking down exactly what is a sales funnel and how does it work to help your business generate more sales, customers, and money in the bank. Specifically, what exactly a sales funnel is, how it all works, and I also cover a sample funnel you can use to...

Today's episode is an exciting one, as it's the first time we've talked about Live Event Marketing. Nate Bailey, Lead Trainer and Lead Coach of the Prosperity Revolution, breaks down his complete lead gen funnel for us that he uses for his live events. The reason this is such an interesting subject is because live events are an amazing business-boosting opportunity.   Even if you don't intend on d...

Normally on the podcast, we cover many different approaches to help create paid traffic or run successful campaigns. However, what often gets in the way of this is what occurs before you even get to that step; and it happens in our own minds. It's the limiting beliefs and blockages that stop you from creating the content that you know will help the people that read it and help your business. That'...

In this episode, Brian Bergford and Adam create a dialogue that draws comparisons between peak performance and modern marketing. Whether you're interested in peak performance athletes, or the marketing lessons we can glean from them, or both, you're going to find a lot of value in this content.   Episode Discussions: Brain's interests growing up and how they lead him to where he is today The psych...

Whether you want to become a public speaker for your career, or you want to use it to boost your current career--even if you don't plan on doing any public speaking, this podcast covers many applicable tips that will help you in any professional endeavor you want to pursue.   [02:31] 1. Choose Your Main Topic   Be sure it's not too broad, but not too specific.   [04:24] Do a Comprehensive Brand Au...

This episode about service-based marketing is action-packed and very specific. Adam will cover 5 tips that can be applied across different markets, and to different customers and clients. Learn what's worked for Adam in the past, what doesn't work, and what will give you the maximum output and best end results.   [02:05]  Prioritize Marketing   Give marketing the utmost respect. Be sure to communi...

Kyle Gray helps entrepreneurs create powerful storylines for their businesses that drive growth, sales, and engagement. In this episode, he explains how to leverage his Harvest method to build your network, boost authority, and grow your business.   Episode Discussions: The technique Kyle used to get featured on Seth Godin's podcast Music, storytelling, and the content marketing connection How Kyl...

Listen closely to this episode because every word packs a punch. In it, Adam unveils the raw emotions and circumstances behind an almost 2-month Modern Marketing podcast hiatus. Learn the present state of online marketing, what trends to leave behind, and what new and exciting opportunities are on the horizon. [5:10] Inspirational conversations with good people who built successful multi-million-d...

If you're not familiar with 80/20 and its profound effects, prepare to have your mind blown. And if you are familiar with 80/20, you know you'll find at least 80% of the content valuable (we'd like to think it's closer to 100%).   In this episode, author Perry Marshall illuminates some of the concepts and principles behind his groundbreaking book, '80/20 Sales and Marketing.' But not in the convol...

"Email gets the least amount of credit but does the most work for a business," said this episode's guest, AWeber's Chief Marketing Officer Erik Harbison. And we couldn't have said it better ourselves. You can build and nurture relationships, engage and successfully sell to your audience for next to nothing. Email marketing makes sense. Not using email marketing — well… doesn't.   In this episode,...

For a highly driven entrepreneur, it's all too easy to treat your accomplishments like a checklist…Caught in this cycle of hitting goals simply for the sake of devoting yourself to the next — never once pausing to reflect on your wins. Celebrating your achievements may sound useless but it's by riding that wave of confidence you'll enjoy profound success.   Jesse Elder's work involves helping entr...

Entrepreneur says: "When life hands you lemons, open a lemonade stand." That's what Hilary Jastram did after a rare neurological disorder forced her out of a job. Today, you'll find her running two thriving businesses: one, a marketing agency and the other, the global resource for chronically ill and disabled entrepreneurs — both sprouting from her ability to recognize a need and fulfill it.   Hil...

Ever punched in "1…6…0…0…0…0…0" on a keypad when charging a customer's credit card or preparing a client's invoice — and NOT have to press the backspace? Maybe. How about for one item? You hear about these 4 and 5-figure courses, programs, and products and think, ' good for them but there's no way that could ever be me. ' Really though, it's more attainable than you think.   Alex Hormozi is a high...

LinkedIn's advertising platform is the Cinderella of social network marketing — it's not for everyone but when the shoe does fit, it can elevate your business to new heights. If you've been curious about LinkedIn Ads but don't know how it works or maybe invested but felt like there was something you weren't doing right, this episode is for you.   B2Linked is the only agency on the planet solely fo...

Some people love flexing their sales muscle. Others — not so much. If you're a business owner who's "never been good at selling" or hyperventilates at the thought of pitching, that can present a real challenge. Chances are, your products or services don't have legs and if they do, they won't walk themselves anywhere profitable. Luckily, there's a way to market your offers that does all the selling...

It's official. We've closed the door on 2017 and laid down the welcome mat for 2018. The new year bears gifts of fresh possibilities and newfound drive. But let's face it, after the holiday haze, we could all use a little grease to get the business wheels turning. Why — that sounds like a job for a Best Of episode…   We've panned over 60 episodes for marketing gold to bring you the most memorable...

It feels like you've tried everything under the marketing moon to get your website and landing page visitors to take action.  So why aren't they? Is it the color of your call to action button? Your headline? The video you swore was shot on a good hair day? Maybe. Could be all or none of the above. So, to find true conversion rate success, you must test.   If you've got a website or landing page an...

We've all spent a few minutes taking an online quiz. Maybe you wanted to assess your strengths as a business owner or couldn't bear not knowing what piece of IKEA furniture you are. Entertaining or informative, people love quizzes. They're interactive, personalized, and can reveal something about themselves — usually for the price of an email address. If you're thinking quizzes sound like lead gen...

Overwhelm —one of the most common objections to content marketing. That said, it's also one of the most powerful tools you can use in your business to experience growth like never before. If information and option overload has kept you from pursuing content marketing, it's time to clear things up so you can start reaping the rewards.   In this episode, Adam welcomes Lyndsay Phillips, CEO of Smooth...

If you've been in business for any length, you know what damage the wrong customers or clients can do to your business — beyond the revenue. They drain you of your time and deprive the passion and energy you have for your craft. But as the business owner or entrepreneur, it's up to you to make sure you're attracting the right market. Especially in the early stages of business.   For the last 20 ye...

The Modern Marketing podcast is big on equipping you with the best tactics and strategies you need to market and grow your business. But the toolkit wouldn't be complete without addressing the very instrument that makes strategy effective — your mindset.   Before you shy away, understand this episode's guest is a far cry from the woo-woo type. However, he's learned a thing or two about the role yo...