Modern Marketing Podcast

If you've ever wanted to know what marketing is? How it works? And how it applies to you and your business then stick with me, because in this episode I'm going to be breaking down exactly what marketing is, how it works, and why it's such an important, if not THE most important element of business success. Let's get to it.

In this episode I'm going to pull back the curtains and show you exactly how the Instagram algorithm works so you can stop wasting time, money, and energy on bad advice and ineffective strategies and start using these proven principles to grow your brand and business with Instagram.

"If you don't understand this one simple thing about advertising your business you're going to lose a lot of money very quickly."

Marketing cookies were created with the best of intentions when they first came onto the scene. They were a way to remember your previous selections. And have you ever been to a site and had to change what country you were in, or what language you wanted, or what page you wanted to default load to? Well, those were brought to you by your wonderful little friend, the cookie. Basically the website w...

Whether you're brand new to Instagram ads or a seasoned advertising veteran you're going to want to pay careful attention to this episode because in it I'm going to be breaking down 5 newbie Instagram advertising mistakes that can absolutely destroy any chance of success you may have with Instagram Ads.

If you need more customers for your business then in this episode I'm not only going to show you where to find them... but also HOW to get them. Customers are the lifeblood of business because without customers you don't have a business, you just have a really expensive hobby. Let's get to it!

Whether you're currently running Instagram ads right now or you're just getting some information and trying to decide whether Instagram ads are the right choice for your business this episode will help. Because in it I'm going to be sharing some of the top Instagram advertising tips and strategies. Things that I've learned after years of owning an Instagram advertising agency and creating countles...

If you're looking to generate more leads for your B2B business then stick with me because in this episode I'm going to be breaking down 7 of my top B2B lead gen marketing strategies for you to fill your pipeline with an endless supply of ready to buy leads. Because more leads means more opportunities. And more opportunities means more sales. Which means more revenue, which means a bigger, better,...

What if there was a way to predict your success before it happened so you could plan for it, stack the odds in your favor, and make sure you're on the right track? Well there is, which is why in this video I'm sharing 10 signs you are going to be successful that I've learned after over 15 years of working with multi-millionaire and billionaire entrepreneurs. After working with countless millionair...

If you've ever wondered which social media giant (Facebook or Instagram) is going to be best for your business you're not alone. After all, with a combined reach of well over 2 billion people both Facebook and Instagram are two massive social media powerhouses just waiting to be strategically deployed in marketing your business. And that's why in this episode I'm breaking down once and for all, Fa...

Doing marketing without a solid strategy in place is the surest and most effective way to lose money, waste your time, and get nowhere fast. Which is why on today's episode I'm going to be taking away some of the mystery behind what a really effective marketing strategy looks like and give you the framework to build one of your very own in just 5 minutes. Let's dive in!

Alright, let's talk Instagram. Still one of the most popular and profitable social media networks available to you today. I love the platform, and it's a key part of nearly every single one of my clients strategies whether organic, just through their content, or paid, using Instagram's incredibly powerful advertising options. I sound like a spokesman for Instagram, but it really is that good. That...

Instagram advertising is easily one of the most effective forms of online advertising available today which is why in this episode I'm sharing some of my top Instagram Advertising Strategies to help you grow your business and generate more leads, sales, and revenue. I've been running Instagram Ads for almost as long as they've been available and in that time have managed to dial in somevery effect...

Words are powerful tools. But they can either work for you, or against you – and for every power words that helps you attract more leads, prospects, and customers, well there are an equal number of opposite danger words. And if you use a danger word you risk losing the sale, referral, and long term value of the customer. Which is why I want to make sure to you know the one word to avoid in sales a...

The terms sales and marketing often get thrown together and are often used interchangeably. But they're actually 2 very different business functions with very different strategies, objectives, and criteria. But while sales and marketing are very different things, they're also both very important, so in this episode I'm going to cover the differences between sales and marketing and ultimately decid...

When I first got into marketing, I wasn't that good at sales. I liked talking to people, and helping them, I just hated the selling part. Looking back, I think my closing line was probably something like "so… what would you like to do?" – hardly a compelling close. And yet I would more often than not make the sale. How was this possible?!?! Well, what I had yet to realize at the time was that my m...

At any given time there is small a percentage of your target market who is ready, willing, and able to buy from you right now. These are the people that want what you have, have the money to pay for it, and are actively seeking out a solution to their problem. Depending on what statistic you read this can be anywhere from around 2% to 10% or in other words, not that big of a number. So how do you...

We all know great content when we see it. It draws you in, holds your attention, and possibly even influences your decisions or behaviors. At least that's what I aim for when I'm crafting up nice tasty content for me or my clients. So how do I do it? Where does this great content come from? And most importantly, how can you create great content of your very own. If you want to know more, dive in!

What is it that the best marketers in the world all have in common? Well after years of working with millionaires, multi-millionaires, and billionaires, I've found there are 7 habits they all seem to have in common that have enabled them to achieve amazingly successful lives and businesses. And that's what this video is all about.

Two of my favorite marketing objectives but also two completely different campaigns, with one being the clear winner in B2B marketing campaigns and the other being the best choice for B2C marketing campaigns.  So which one is right?  I'll give you my exact thoughts at the end, but first, let's dive into each of these 2 marketing objectives a little more.

The 7 tips I'm going to share with you now are a big part of what's enabled me to continue to create 5, 6, and 7-figure generating Facebook Ad campaigns for myself and my client... Yes, even in 2019, and I want to share them with you now.

If you're looking to add rocket fuel to your Instagram strategy by effectively deploying a strategic Instagram Advertising campaign then you my friend are in the right place! Because as an advertising agency owner who's created countless 5, 6, and 7-figure generating Instagram advertising campaigns for my clients I can confidently tell you that the tips I'm about to share with you can rapidly and...

Let's talk trends. Learning and adapting to developing trends can mean the difference between being Blockbuster or Netflix. With that, I'll admit, it can be overwhelming trying to decide where to devote time and attention to. So the key to making it work for you is to keep it simple and decide which trends are worth focusing your marketing efforts on and which ones you can ignore, for now.

Alright so let's talk digital marketing. In this episode I'm going to be pulling back the curtain and simplifying what is arguably one of the most powerful and important parts of growing a successful business and you'll leave with not only a better understanding of what exactly digital marketing is, but how it actually works in the real world. Dive in to learn more!

After 17 years in the business world, and having had corporate, sales, and professional careers, and starting a number of different businesses along the way – some successful and some soul crushing failures, well, I've found time and time again it's not the skills I was born with that lead me to my success, but rather a series of skills I learned along the way. Some by accident and pure luck, but...