Modern Marketing Podcast

People can't do business with you if they don't know you exist which is why a large part of your focus should be on increasing brand awareness. Being consistent with your brand is absolutely essential to the success of your overall branding strategy.   In this episode, Adam discusses how to properly use differentiation, consistency, and authenticity to increase brand awareness and set you up for r...

When deciding whether or not to do business with you, potential customers rely on others to provide cues. This social proof has the power to either inspire customers to bring their business to you or send them running into the arms of your competitors. It's time to start making social proof a key part of your business's marketing.   In this episode, Adam discusses 5 easy ways to start building up...

"Doing a little bit well will always beat doing a whole lot poorly." If your marketing is causing some overwhelm, sometimes the best thing to do is take a step back and look for ways to simplify. It's time to reevaluate the basics and select a few key tactics to pursue. No need to do everything — just the right things at the right time and for the right people. In this episode, Adam discusses what...

Storytelling has been used for ages to preserve culture, history, and pass down information from generation to generation. It increases empathy and understanding on a personal level. On a business and marketing level, it makes for an incredibly powerful tool that enables you to build better trust and connection with your customers. In short, stories sell.   This episode discusses actionable and pr...

  Austin Distel is the Chief Marketing Officer for Entrepreneur Alliance, an online company that connects business minded entrepreneurs and business owners. Sure, EA is an online organization but this episode provides valuable takeaways that traditional businesses can apply as well. Authenticity and transparency are fundamental aspects to succeeding in any business.  Episode Discussions: Reasons t...

The importance of building trust in your business is hardly a new concept but it's just as relevant as it's ever been. There's not a more powerful tool to be had in business and life. Businesses that are trustworthy will get more customers, happier customers, sell more, sell easier, and build a valuable reputation that will provide long-term benefits.   It takes time and effort but there are simpl...

Corey Gladwell is a 2 time best-selling author, a speaker and coach, and founder of Author Alliance, a company that helps people write, publish, and launch a best selling book. His is a true rags-to-riches story... One that tells the tale of a struggling child on welfare that became a supremely successful author and entrepreneur.   In this episode, he shares how he was able to package his experien...

This is a continuation of episode #27: "Everything You Need to Know About Email Marketing" which covers all the email marketing basics, why it's important, the benefits, and how to integrate it into your business.   In this episode, Adam discusses the effective email marketing tools currently used in his business and the same ones he recommends to his clients. They're also used by friends and coll...

There's no crystal ball that will reveal how your new idea, service or product will be received by the masses. That doesn't mean you have to launch blindly though.   Behold the power of rapid offer testing. If done right, the results will be as failproof as you could hope for, giving you the confidence you need to further your investment.   In this episode, Adam discusses the steps to rapid offer...

Email is a fundamental tool we use every day but does it have its place in marketing? Should you bother with email marketing? Is it really worth investing the time, money, and resources? After all, many say "email is dead."   In this episode, Adam shares the facts and stats proving just how effective email marketing can be and breaks down everything you need to know to make it work for your busine...

"Free" sounds good to everyone but everything has a cost, especially when it comes to traffic. In this episode, learn the different benefits and costs of paid and free traffic, and how to get the most out of both to boost your business.   Episode Discussion The myth of so-called "free traffic" How to get the most out of your paid traffic marketing Why "free traffic" isn't really free An overlooked...

  With more options available now more than ever, it's difficult to decide which marketing tools are going to provide the most benefit for your business in 2017. No need to play eeny, meeny, miny, moe because Adam has you covered with the top 6 digital marketing elements to include moving into 2017.   Implementing these marketing tools will help you grow your business, connect with your customers,...

Live streaming is projected to be one of the top marketing tools available in 2017 so it's only appropriate to interview Luria Petrucci. Her company, Live Streaming Pros , helps brands and businesses start, grow, and monetize their own live streaming shows.   This episode covers everything you need to know about live streaming including how you can get started as early as today to start seeing res...

With more than 97% of people beginning their search for a local business online, Search Engine Optimization (SEO) continues to be one of the most effective forms of marketing available today for local businesses. Because it registers as one of the more complex and technical marketing tactics, it often leads to the confusion and dismissal of the opportunity entirely. Don't let your eyes glaze over...

Joel Erway is a real deal webinar coach and expert. He helps craft webinars, sales pitches, and designs programs that get conversions. It's no wonder why he's the go-to consultant for many of the top performing webinars.  Whether you're a webinar skeptic or believer, or just need your curiosity satisfied, this episode gives an in-depth look at how and why this genius marketing tool delivers tremen...

Getting started with affiliate marketing isn't complicated and in this episode, Adam explains just how easy and beneficial it can be to your business, regardless of industry or market. Episode Discussions: What affiliate marketing is and why it's important How big of an industry is it? The appeal of affiliate marketing The use of affiliate marketing in your business How to get involved   (1:29) Th...

AJ Rivera is a Fitness Business Mentor helping Personal Trainers and studio owners scale their income and impact.   In this episode, AJ joins Adam in providing marketing tactics, tips, and tools that are sure to benefit your business, regardless of industry or market. Episode Discussions: Simple email autoresponders How to craft an offer Direct response marketing How you should always sell ethical...

Could not having a marketing funnel be holding back the success of your business?   Also known as the Elevation Marketing Process, an effective sales funnel helps generate leads, convert leads into customers and turn customers into brand evangelists.   By going through this simple exercise, your business has nothing to do but improve. Adam explains the true power behind funnels and what makes them...

There are many situations where getting things done quickly can equal productivity and efficiency.  Marketing, however, isn't one of them.   Although the prospect of achieving fast results can be tempting, shortcuts don't usually come without a price. In this episode, Adam explains potential penalties of placing your marketing strategy on that glass turntable and pressing "start". Episode Discussi...

A lot of cynicism exists when it comes to the effectiveness of social media marketing but now that it's been around long enough, there's really no denying it's powerful impact. Facts, case studies, and statistics show social media is being used by a substantial portion of the population. From a business standpoint, it only makes sense to go where the people are.   After listening to this episode,...

Dave Rogenmoser is an entrepreneur and digital marketer who has helped successfully build and grow profitable businesses.  He's made a positive impact on the world of entrepreneurial education through his group and program, The Entrepreneur Alliance. Listen in on Dave's story as he shares experiences from his humorous kickoff into entrepreneurialism to the costly overlook that resulted in his bigg...

  Simple observation and clear evidence tell a story of a slow and steady evolution that marketing has undergone over the last decade. Generally, businesses that have incorporated these evolved concepts into their marketing strategy have found them to be profitable… yet there are still many who haven't fully embraced these changes.   In this episode, Adam goes over quick and simple strategies to h...

  Too much? Not enough? Just right? Some would favor having a few molars pulled over having to think about what price to put on the tags of their service or product. Pricing is a topic worthy of controversial chatter and has the tendency to spark some serious debate.   Adam breaks down pricing strategies, practices his Latin, and explains why you should put the brakes on pricing too low.     Episo...

No one is responding to your email marketing campaign.  Nothing you do is leading to more sales. Your content strategy isn't providing any return on investment.    Whatever the marketing fail, there's almost always a clear and evident solution.   Episode discussions:   Who's most likely to fall victim to an ineffective marketing strategy The most important question to ask when it comes to all of y...

The 3 Key Ingredients to Creating Sales on Demand Many types of marketing funnels exist but have the same underlying premise which is taking someone who has no idea who you are and turning them into a customer. With so many different funnels available, it's difficult knowing where to begin… until this episode of the Modern Marketing podcast. Episode discussions: Dealing with "cold audiences" The M...