Marketing Ninja Unleashed

There's a version of your personal brand that lives online - the LinkedIn presence you've been building, the content you post when you feel ready, the profile that says exactly what you want it to say. And then there's the version that has to show up in real time. In a networking room. In a client meeting. In the thirty seconds after someone asks what you do. Those two versions can feel very, very...

Building a community - whether that's around your business, your brand or your life - takes a very specific set of skills. And in this episode, Harmeet from Axies Digital makes the case that those skills are exactly the same in both. We talk about what it really means to build a community rather than just an audience, why so many businesses mistake followers for belonging and what the people who b...

Marketing Ninja Unleashed is back – back for Season 6 and we're tackling the biggest myth in personal branding. And that is that you need a big, bold personality to do it well. You don't. So, in this episode, I want to talk directly to the professionals who've been working hard for years - building expertise, delivering results, earning trust - while remaining almost completely invisible outside t...

The final episode of Season 5, and I'm going out with everything I've got. We cover how to actually measure your brand beyond vanity metrics, how to do digital advertising well (hint: tracking comes before everything else), and what my role with MALA has genuinely taught me about the power of consistency. There's also a nudge about Christmas planning, an honest look at how I use AI and a proper th...

Every now and then you meet someone whose passion for what they do just stops you in your tracks - and Lisa Colver is absolutely one of those people. I met her through FindABiz networking and it didn't take long to realise that what she does goes far beyond business. Lisa is the heart and soul of Promedica24 in Blaby and Lutterworth – it's a care business serving individuals and families across Le...

Your business cannot outgrow you - and this episode is about growth at every level. We cover the different ways businesses actually grow (it's not just more customers), what personality profiling has taught me about leadership, and something I haven't talked about on the podcast before: redundancy, what it did to my confidence and what I know now that I wish I'd known then.     I also answer the q...

Today's guest is Dylan Chauhan, Dylan and I are actually distant family - we knew we worked in the same field but had never really connected, until a social media event in Leicester finally brought us together. Dylan is the founder of DC Socials. Just 15 months in, and he's already leading a team of four videographers and content creators. He's also the person behind the camera for all of my own v...

Everything in marketing rests on foundations - and this episode is about getting them right. I cover what it really means to have a meaningful purpose, vision and values, why your internal culture is the foundation of your marketing (not separate from it), and how to run events that people actually remember. I also share a story from Dubai that I haven't been able to stop thinking about - and what...

I love this podcast because it gives me a chance to bring brilliant people into your world, and today's guest is a great example. Jay Morjaria is a storytelling consultant who helps founders take their own journey and turn it into something that actually wins clients. A big part of Jay's story is a chronic pain journey that forced a level of self-awareness most of us never go looking for, and that...

This episode is all about showing up - even when it's uncomfortable. I talk about why perfection is overrated and how chasing it quietly erodes your confidence, how I finally got over myself and started building my personal brand as a self-confessed introvert, and why your customers' words will always be more powerful than yours. Plus, how to use the data you already have in your business to make...

I met Kam Samji at his own networking group, FindABiz in Kirby Muxloe - which I'm now a member of. And the more I've got to know Kam around that table, the more I've appreciated not just what he does, but how he does it. Kam has over 25 years of experience dealing with Wills, Powers of Attorney and Probate work - initially in the traditional private sector and now through his own business, KRS Est...

Season 5 is here - and it's the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode. We also cover the difference between branding, brand strategy and marketing strategy - because they really aren't the same thing - and I share one of the most useful exercises you can do for your business right...

We're a tiny bit delayed so episode 1 will be with you on the 3 rd July !

In this final episode of Season 4, I take a step back to reflect on some of the biggest themes that have come up throughout the season - from brand strategy and leadership to personal growth and resilience.   I share why brand strategy is essential for every business (not just the big ones), how self-awareness can transform the way you lead and communicate with your team, and a more personal persp...

Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are. We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there'...

In this episode, we're speaking to Derek Thomas - Author, Entrepreneur, Business Owner, Mentor & Coach. I talk to Derek about his story, his 'Why' and his inspiration for writing his latest book - Classroom to Climb. In his book, Derek doesn't just share his story, he gives you the exact frameworks, strategies, and mindset shifts he used to transform every area of his life. From financial independ...

This episode is a little different - and a lot more personal.   In this special episode, Reena shares her own experience of being made redundant not once, but twice, and the emotional impact it had on her confidence, decision making and sense of self.   If you're currently going through redundancy, or navigating uncertainty in your career, this episode is a reminder that it's not the end - it's th...

In this episode, I'm joined by Anita Cavin, who shares her journey into the travel industry and how turning her passion into a business has helped her grow both personally and professionally.   Anita breaks down what network marketing really is - and challenges some of the misconceptions around it - while explaining how others can get involved in building their own travel business. She also talks...

In this episode, Reena explores what strong brands do differently, using Coca-Cola, Apple and Experian as examples of companies with clear purpose and positioning. She also discusses why emotional self-awareness and understanding personality types can improve B2B marketing, and how marketers can use the right data to gain meaningful insights as well explaining why the word 'Bab' brings back some f...

In this episode, I'm going back to one of the most overlooked and most powerful parts of marketing: your target audience.   We talk about why getting clear on who you're really speaking to changes everything - from your tone of voice to your content strategy - and how the wrong tone can quietly damage trust. I also dive into why jumping on every social media trend isn't a strategy, and how constan...

In this episode, I reflect on personal growth, confidence and what it really takes to step outside your comfort zone as a business owner. I share how overcoming nerves at networking events and saying yes to bigger opportunities has shaped my mindset and leadership style.   We also explore why creating memorable experiences is essential for service businesses, how strong events build lasting brand...

In this episode   I'm joined by Shan Patel - data specialist for a practical conversation about how businesses can use data properly in their marketing.   We explore why data quality matters more than quantity, how AI is transforming the way we interpret and use marketing data, and the ongoing debate between paid ads and organic reach. We also dive into measuring ROI, what business owners should a...

Season 4 is here and in this opening episode, we're talking about why brand strategy is the foundation of sustainable growth.   We're talking about the lessons learned from 'The Secret Sauce' by Sam Smith and we reflect on how marketing has evolved from traditional to digital to the AI era but how the fundamentals still remain the same.   Plus we share the next big steps for Marketing Ninja Unleas...

It's the final episode of Season 3 of Marketing Ninja Unleashed - and what a year it's been! In this episode, I'm wrapping up 2025 with some honest reflections, practical advice, and a look ahead to what 2026 could bring for your business.   We're talking: How to plan meaningful, non-cliché New Year marketing Why I'm already preparing Valentine's & Mother's Day campaigns for e-commerce clients New...

In this episode, I sit down with Kieron Edwards to talk about why success in business isn't just about growth - it's about doing things properly. We dive into why quality always beats quantity, how to build a business that lasts, and the importance of looking after yourself along the way. If you're looking to build your dream home or extend your property by ethical builders - get in touch with Kie...