Marketing Ninja Unleashed

I met Kam Samji at his own networking group, FindABiz in Kirby Muxloe - which I'm now a member of. And the more I've got to know Kam around that table, the more I've appreciated not just what he does, but how he does it. Kam has over 25 years of experience dealing with Wills, Powers of Attorney and Probate work - initially in the traditional private sector and now through his own business, KRS Est...

Season 5 is here - and it's the biggest one yet. Two cameras, five guests, and me fully on screen for the first time, which is nerve-wracking in a way I talk about honestly in this episode. We also cover the difference between branding, brand strategy and marketing strategy - because they really aren't the same thing - and I share one of the most useful exercises you can do for your business right...

We're a tiny bit delayed so episode 1 will be with you on the 3 rd July !

In this final episode of Season 4, I take a step back to reflect on some of the biggest themes that have come up throughout the season - from brand strategy and leadership to personal growth and resilience.   I share why brand strategy is essential for every business (not just the big ones), how self-awareness can transform the way you lead and communicate with your team, and a more personal persp...

Today's episode brings together a few things that have shifted in marketing over time, how brands are more cautious than they used to be but it is still ok to show your brand personality, be cheeky and be bold if that's who you are. We talk about the difference between brand strategy and marketing strategy and finally we talk about learning and how the CIM has helped me over the years. Plus there'...

In this episode, we're speaking to Derek Thomas - Author, Entrepreneur, Business Owner, Mentor & Coach. I talk to Derek about his story, his 'Why' and his inspiration for writing his latest book - Classroom to Climb. In his book, Derek doesn't just share his story, he gives you the exact frameworks, strategies, and mindset shifts he used to transform every area of his life. From financial independ...

This episode is a little different - and a lot more personal.   In this special episode, Reena shares her own experience of being made redundant not once, but twice, and the emotional impact it had on her confidence, decision making and sense of self.   If you're currently going through redundancy, or navigating uncertainty in your career, this episode is a reminder that it's not the end - it's th...

In this episode, I'm joined by Anita Cavin, who shares her journey into the travel industry and how turning her passion into a business has helped her grow both personally and professionally.   Anita breaks down what network marketing really is - and challenges some of the misconceptions around it - while explaining how others can get involved in building their own travel business. She also talks...

In this episode, Reena explores what strong brands do differently, using Coca-Cola, Apple and Experian as examples of companies with clear purpose and positioning. She also discusses why emotional self-awareness and understanding personality types can improve B2B marketing, and how marketers can use the right data to gain meaningful insights as well explaining why the word 'Bab' brings back some f...

In this episode, I'm going back to one of the most overlooked and most powerful parts of marketing: your target audience.   We talk about why getting clear on who you're really speaking to changes everything - from your tone of voice to your content strategy - and how the wrong tone can quietly damage trust. I also dive into why jumping on every social media trend isn't a strategy, and how constan...

In this episode, I reflect on personal growth, confidence and what it really takes to step outside your comfort zone as a business owner. I share how overcoming nerves at networking events and saying yes to bigger opportunities has shaped my mindset and leadership style.   We also explore why creating memorable experiences is essential for service businesses, how strong events build lasting brand...

In this episode   I'm joined by Shan Patel - data specialist for a practical conversation about how businesses can use data properly in their marketing.   We explore why data quality matters more than quantity, how AI is transforming the way we interpret and use marketing data, and the ongoing debate between paid ads and organic reach. We also dive into measuring ROI, what business owners should a...

Season 4 is here and in this opening episode, we're talking about why brand strategy is the foundation of sustainable growth.   We're talking about the lessons learned from 'The Secret Sauce' by Sam Smith and we reflect on how marketing has evolved from traditional to digital to the AI era but how the fundamentals still remain the same.   Plus we share the next big steps for Marketing Ninja Unleas...

It's the final episode of Season 3 of Marketing Ninja Unleashed - and what a year it's been! In this episode, I'm wrapping up 2025 with some honest reflections, practical advice, and a look ahead to what 2026 could bring for your business.   We're talking: How to plan meaningful, non-cliché New Year marketing Why I'm already preparing Valentine's & Mother's Day campaigns for e-commerce clients New...

In this episode, I sit down with Kieron Edwards to talk about why success in business isn't just about growth - it's about doing things properly. We dive into why quality always beats quantity, how to build a business that lasts, and the importance of looking after yourself along the way. If you're looking to build your dream home or extend your property by ethical builders - get in touch with Kie...

In this episode of Marketing Ninja Unleashed, I'm diving into the mindset behind running a business - the part no one sees but every business owner feels. I share how the book The Secret Sauce helped me shift my thinking, the signs of overwhelm you should never ignore, and why storytelling is the biggest competitive advantage family businesses have. If you want clarity, confidence and connection i...

In this episode of Marketing Ninja Unleashed, I sit down with Kam Samji who is the founder of KRS Estate Planning and FindABiz Networking in Kirby Muxloe.   Kam recently moved from a serviced office to a street-level location, and Kam reminds us that great marketing isn't just about visibility - it's about connection, trust, and being part of your community.   If you haven't sorted out your Will y...

In this episode, I'm diving into what growth really means - for your brand and for you. I'll be sharing how to measure brand awareness in a way that actually drives long-term success, what small businesses can learn from the rise in mergers and acquisitions, and how dealing with redundancy helped me build resilience both personally and professionally. Plus, I'll explore one of my favourite quotes...

In this episode, I'm interviewing Annie Rea - Business Owner and Physiotherapist at Natural Elements Physiotherapy in Groby and Loughborough and we talk about the constraints that physios are facing with marketing online plus the regulations that are coming in to protect industries offering advice.   You can reach Annie and her team through her website: https://www.thenaturalelements.co.uk/ or by...

In this episode of Marketing Ninja Unleashed, I'm reflecting on why connection matters more than ever - both in marketing and in business.   I talk about how running events helps brands show they care, why identifying the right audience is the foundation of every great campaign, and how to get the most from your Black Friday efforts (hint: it's all about the follow-up).   Plus, I share practical C...

In this episode we talk to Séan Smith from Infosmith about AI readiness in the data world, the steps businesses should be taking to be AI ready and how objectives are so important when it comes to planning your data. Y ou can contact Séan from Infosmith by emailing Séan at  sean@infosmith.co.uk or visit https://infosmith.co.uk or connecting on Linked In:   https://www.linkedin.com/company/infosmit...

In this episode, I talk about how marketing isn't just about social media,   ads, emails, or the fancy graphics - it's about how you make people feel. I discussed how I overcame my nerves at my recent presentation and created a song using Suno  https://suno.com/home I also saw first hand how the show we saw in Dubai used all the senses to make it unforgettable and how customer service is also a hu...

In this episode, I'm joined by Ed Cooper - Business & Executive Coach | Leadership Development Expert, NED and Charity Trustee to talk about all things business growth and a business owner's mindset. We dive into how business owners can step back from the day-to-day, create the right systems for growth, and lead with clarity. It's an inspiring and practical conversation for anyone looking to grow...

In this episode, I'm diving into the 80-20 rule - how letting go of perfection helps you actually get things done. I'll share how learning to think on my feet has made me a stronger planner and decision-maker, even as someone who loves structure. And I'm also talking about why early-career marketers need to be careful if they're not reporting into another marketer - because that's when roles can e...

In this episode of Marketing Ninja Unleashed, I sit down with my very first guest of Season 3 - my husband, Shan Patel.   Shan is Head of Product at Ometis (previously Tahola), a data and Snowflake expert, and someone who knows how to turn numbers into insights that actually drive decisions. We talk about where businesses should start with data, the biggest mistakes they make, and why keeping it s...