Marketing Ninja Unleashed

We're back after an exciting summer and in this episode I'm sharing three powerful lessons that my experiences over the summer reminded   me of: Why the best brands don't just sell products - they help people build memories. Why growth only happens when you step outside your comfort zone. And why events still matter in a digital-first world. Marketing Ninja Unleashed is back - and it's all about b...

It's the final episode of Season 2 of Marketing Ninja Unleashed! In this episode, I'm diving into: The power of engaging all five senses in your marketing, Why start-ups need to prioritise systems and processes from day one - and how mapping the customer journey (from your perspective AND theirs) makes growth easier. How to avoid common pitfalls with website agencies And why creating this podcast...

In this episode of Marketing Ninja Unleashed, I share how I've been getting better at networking as an introvert, why branded merchandise still matters in 2025, and how to make it work on a budget. I'll also break down paid ads on Meta - and explain how not all agencies are created equal, including why I do things differently at You and Your Story.  

In this episode of Marketing Ninja Unleashed, Reena dives into the future of marketing with AI-driven personalisation - including what autonomous agents could mean for your business - and why it's the smallest, most thoughtful touches that create the biggest impact.   We'll explore how micro-influencers and even meme marketing can work for brands of all sizes, and tackle one of the trickiest topic...

This episode covers four things every small business and marketing team needs to get their heads around right now including how you can implement: How you can implement UGC without blowing your budget Are Google Ads still worth it in the AI era? GEO is it trying to replace SEO? And we're going back to basics with the brand proposition - what it is, why you need it and how you can do it.

In this episode, we break down one of the most over-complicated buzzwords in digital marketing: programmatic advertising - what it really means and how it can actually help your business   We also dive into personalisation in advertising: how to tailor your messaging in ways that actually work on platforms like Meta and Google, without sounding robotic or generic.   And finally - a powerful remind...

In this episode, we dive into what it really takes to build a brand that's more than just a moment. Because it's easy to chase trends and viral campaigns - but the businesses that stand the test of time? They're the ones built with purpose, consistency, and real connection. We're talking about sustainability in marketing, how to use customer behaviour data to create smarter, more personalised jour...

In today's episode, we're focussing on your customer's needs and covering what a lead magnet is and you can create one that works, why Maslow's hierarchy of needs is more relevant now than ever before and why a viral campaign might sound attractive but shouldn't be your ultimate aim. Plus I highlight how a McDonalds radio ad has gone back to basics and is focusing on one for the 4Ps of marketing....

We're back! In this season opener, Reena dives into three must-know marketing foundations:   Why emotion drives buying decisions - and how to use that insight in your messaging How your internal culture shapes your external brand The importance of collecting data (and how to do it compliantly)   A practical, no-fluff episode to get your marketing mindset back on track.  

Today's episode is the last of Season 1 and covers making Google Ads work for service-based businesses, the difference between brand building and lead generation and why internal communication is really important.   Plus I talk about why having a member of your target audience on your team is a game changer!

In this episode we're sharing why it's so important that Reena retained her Chartered Marketer Status for the third year running, how introverts can control the narrative in a room of loud voices, a brave new ad from Puma and why including your staff in your marketing matters more than you think, plus some great examples of companies doing it well. Link to Staff led marketing examples: https://yay...

Today's episode is all about how to have fun with AI in marketing, using AI to improve your customer journey and how you can use emotion to sell your products and services. Here's some that you can use Chatgpt, great for general research, brainstorming, copywriting drafts https://openai.com/index/chatgpt/ Perplexity, good for deep research into customers   https://www.perplexity.ai/ Midjourney, im...

Episode 5 covers some of the most common mistakes people make when it comes to storytelling, why your Google Business listing is absolutely crucial and how different personality types can help you succeed in your marketing career and B2B sales. Plus, I explain why Fresh Eyes are so important. Link to Insights Discovery: https://www.insights.com/products/insights-discovery/

In this episode, we're exploring why introverts make great marketers, the tips Reena gave away on the Watkin sofa, why customer insight and automated email are incredibly important and how you can build your own email welcome series to create more loyal customers! Link to download guide: https://yaystory.com/email-cheat-sheet   Link to Christopher Watkin Podcast: https://www.youtube.com/@christoph...

In this episode we cover what networking is all about and how you can get the most from it, how you can spot a sales pitch disguised as a training event, what metrics you should be measuring as a business and the most important piece of data you need to have. Email me with your best (or worst) networking moments on hello@yaystory.com

This episode covers why continuing to learn in marketing is so important and why I'm a member of the Chartered institute of Marketing. How perfection could be stopping you from getting things done and the secrets to personal branding without being in front of a camera! Here's the link to the video I mention in this episode: https://youtube.com/shorts/-pIOVYQ4qGo?feature=share Drop me a message on...

This episode explains the podcast name and gives insight into Reena, her story and her background as well as an "interesting" underground ad and some tips to help you work out who your ideal customer is! Links to ad: https://yaystory.com/when-advertising-goes-wrong

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