Making a Marketer

Y'all, the 49ers are playing the Chiefs in the BIG GAME on Sunday, and these two podcast hosts are pretty passionate about their teams...  Megan Powers' team is the 49ers & Jen Cole's team is the Chiefs . But, wait! This is EPISODE 49... coincidence? Megan doesn't think so. If you've listened to this podcast before, you have likely heard about our fandom! The stars have aligned, and our teams are...

We all LOVE tools that make our lives easier, right? Tools that make our work lives easier are like GOLD. On this episode we have two women who have been working for two companies that make essential tools for the social media realm. Jennifer shares different tactics and strategies related (mostly) to the tool developed by Agorapulse -- social media management software. And Krissy shares different...

Making a Marketer episode 47 guest is Juntae DeLane, Founder of the Digital Branding Institute. DBI is holding The Digital Branding Summit Jan. 27-31-- the first online conference exclusively dedicated to digital branding. The 50 speakers are a mix of industry insiders, brand leaders, influencers, practitioners, and thought-leaders who will teach you how to grow your brand and your business. On th...

Sometimes someone comes along who is asking us to think a bit unconventionally... And when research backs it up, you have yourself a pretty darned good book... That book is Marketing Rebellion , and that author is our episode 46 guest Mark Schaefer! "The most human company wins" is the subtitle to his most recent book, and our conversation in this show centers in part around the need to be HUMAN i...

This social media platform continues to evolve, and we are HERE for it! Twitter remains SUPER relevant, and there have been a bunch of updates lately (with announcements of more to come in the new year). Madalyn Sklar is the preeminent Twitter expert who can answer ANY question about strategy or tactics in using the platform, and she does so on episode 45. Our guest... Madalyn Sklar Social Media a...

Guest Dan Gingiss is an absolute pro. His career with customer experience and marketing makes him the perfect guest to speak on this topic! From his Forbes article : "Customer experience and social media are part of a 'continuous cycle' whereby they each feed the other. Offline experiences are shared online, and then a brand's response – and the learnings it takes from customer interactions – are...

Mike Allton is a content creator extraordinaire who prides himself on being a prolific writer. He is " The Blogging Brute ," -- an award-winning blogger, speaker, and author.   Our shorter shows are always quick and FULL of a lot of great information, and episode 43 is no different! Our guest... Mike Allton   - Brand Evangelist at Agorapulse ,  - Content Marketing Practitioner at Social Media Hat...

This dude has been the picture of consistency for the last (as of this publishing) 587 days in-a-row!! He has recorded and published a video EVERY. Single. Day. Can you imagine doing anything that consistently?!  He has a lot going on, and we have a ton to learn from him in terms of content development. Plus, he's hilarious... we just might make you laugh more on this episode than on any other one...

This short episode (#41), recorded live on Facebook, gives us quick and easy info to soak in regarding marketing small local businesses. Sometimes these businesses need a little help, but they don't have hearty budgets, so that's where Christine comes in in her community! Our guest... Christine Gritmon Christine’s a Social Media Strategist, Coach, and Entrepreneur ❤️A MICRO-BUSINESS MEGA-FAN ❤️ Sh...

Marketing a Podcast is key to growing your show's visibility, like any product you're bringing to market. Episode 40 explores how to market a podcast for beginners and those who have been doing it a while. How you market will vary depending on your niche, your success, your whatever... for sure many of us can do a better job at it! Even our guest with 22,000 downloads per episode (WHAT??) admits h...

We broadcasted this live show on Facebook from an outdoor patio at The Fairmont Hotel in Austin! Episode 39 came to life at the ManyChat Conversations Conference, with a very special guest. We were fortunate enough to snag conference speaker Carrie Gottschalk for a quick LIVE show after she spoke at Agency Day at the conference. Carrie is a pro at Messenger Marketing, and she shares the different...

We're stoked to share the second part of our Season 3 kick-off reunion show(s)! With each season we learn, and we're thrilled with the amazing guests who join us on the podcast! Episode 38 continues to remind us why Season 2 was epic... with a visit from NINE more of our guests (that's a total of 18 over two shows if you're keeping score at home). Check out another speed-round of catching up with...

This episode kicks-off Season 3 with a bang! Season two was an incredibly thoughtful and thought-provoking journey, and Episode 37 reminds us why with a visit from NINE of our guests. Our guests are SMART and can have a laugh. Once again, this reunion is a two-parter, and another speed-round of catching up with our guests and learning more from them. No question you’ll want to listen back to seaso...

First of all, if you know this man… straight-away you're likely to learn something new on episode 36! Do you REALLY know how to pronounce his last name? I don’t think so! It was news to me. Our guest... Michael Cuschieri of mc2 Marketing Michael is the Managing Director of mc square marketing, a marketing agency he established in 2004, to help businesses stand out from their competition through cr...

Not only is Bella a *firecracker* who drops a TON of knowledge bombs on us in this episode, but she also gives stacks of shout-outs to people in the industry who are doing it RIGHT. Our guest... Bella Vasta Bella Vasta is the driving force behind the one-woman coaching company, Jump Consulting. She has coached pet sitting businesses since 2007, and has published some of the most comprehensive rese...

As I listened back to Ep. 34 I kept writing down nugget quotes from our guest Jessika Phillips! You'll have to listen to hear most of them, but one that stood out to me is this: "It's not selling, it's serving" Our guest... Jessika Phillips lives in Lima, Ohio, and is Founder & president of NOW Marketing Group - advocates of relationship marketing. Jessika's mission is to help people love more, gi...

On Episode 33 our guest Dahlia El Gazzar shares her unique perspective based on the work her team does with event organizers. Our guest...  Dahlia El Gazzar  - Founder of Dahlia+Agency Dahlia has an OMG-attitude about all things tech and audience engagement solutions. With more than a decade of experience in the meetings and events sector, working on both the professional planning side and as an a...

In Episode 32 we get real about incentivizing people. If you think incentive trips are a "boondoggle," you are wrong. Dead wrong! It's incredible what the research shows incentives do for both the bottom line of your business AND the CULTURE. It isn't just about the sales team either if that's what you're thinking... this is a marketing tool that works both internally and externally for businesses...

In Episode 31 we are live on Facebook, speaking to someone who has made crisis communication a key area he is speaking and teaching on. It's marketing's responsibility to share out information if a crisis occurs. Period. With the emergence of social media, that is now a key place to share it… And you MUST have a plan in order to do it properly! Our guest... Alex Plaxen  – President/Founder Little...

In episode 30 we dive into... how do you make sure your event marketing spend produces real results? Creating an experience takes more than blinky lights. Your attendees need to feel something and achieve their goals (or your goals) for the event. We define experiential events and explore topics such as mindfulness, engaging all five senses, empathy for attendees, and making sponsorships more valu...

The term "Influencer Marketing" has been very hot, especially in light of the Fyre Festival documentaries bringing it to the forefront! The thing is, as our guests on episode 29 share with us, there should be a distinction between an influencer and an endorser. Have you heard the term "Key Opinion Leader"? We cover that too. There are all sorts of levels of influence, and we explore them all on th...

Many professionals continue to work a "day job" while also building their own personal brand... while also having a "side-hustle." Our guest on this show is doing just that! He has a job he loves running marketing for a start-up called Talkative , while at the same time he has a podcast , he has a Personal Branding Story he launched last year, AND he's writing a book that's set to be released SOON...

Facebook advertising is necessary, and our guest on episode 27 is an industry expert on the topic. He’s an “in demand” speaker at the top social media marketing conferences, and it’s because he knows his stuff. Our guest... Azriel Ratz of Ratz Pack Media  - The KING of Facebook Ads Through his years of experience in online marketing Azriel Ratz has perfected his strategy for companies to find thei...

The Cannabis market is still in its infancy, with makers and marketers alike trying to strike while the proverbial iron is hot! Here's the catch: there are a ton of federal limitations because, although it might be 100% legal in your state, the federal government still considers it a crime to grow and sell cannabis. This makes banking and compliance with advertising quite tricky! Our guest... Kend...

LinkedIn has NOT lost relevance, and this young professional has proven this over the past three years. Michaela Alexis is a powerhouse millennial speaker and LinkedIn expert with us on episode 25. She grew her following on the platform from just 200 to 125K over the course of three short years. Our guest… Michaela Alexis Michaela is a millennial LinkedIn Master, keynote speaker, trainer, author,...