Making a Marketer

In this episode, we're excited to welcome back the Brooke Sellas , CEO and founder of B Squared Media . Join us as we dive deep into the evolving landscape of marketing in the age of AI, exploring how it intersects with social media and customer experience. Brooke shares her invaluable insights on the importance of maintaining a human connection amidst the rise of automation. She discusses how AI...

In this episode, we’re thrilled to have the insightful Paul Gowder , CEO of powwows.com , and a passionate advocate for email marketing. Join Jen as she and Paul delve into the often-overlooked power of email automation, and its potential to create meaningful connections with audiences. Paul shares his expertise on building effective email sequences, emphasizing the importance of storytelling and...

In this episode, we welcome the vibrant Julia Jornsay-Silverberg , a social media strategist and founder of Bravery Beats. Julia, Megan, and Jen dive into the importance of sustainability in social media management, discussing the pitfalls of hustle culture and the shift towards meaningful engagement over sheer volume. Julia shares her insights on how social media managers can cultivate a more sus...

In this episode, we're joined by the ever-creative Jeff Sieh , a content creator and live streamer known for his work on Creator News Live . The trio dives into the exciting world of AI and its transformative impact on content creation, discussing how it can enhance creativity while maintaining authenticity. Jeff shares his journey from the early days of social media to today's fast-paced digital...

This is one of our favorite shows -- we welcome the inspiring Jess Von Bank , a sought after thought leader in digital transformation and AI workforce strategy. We kick off talking about the pressing realities of the job market and the evolving landscape of work in 2026. Jess shares her insights on the current state of hiring, the impact of AI on entry-level jobs, and the challenges faced by young...

On this one, we are joined by the remarkable Luria Petrucci , a pioneer in the world of livestreaming. With over 20 years of experience, Luria shares her journey from early video experimentation to becoming a trusted authority in helping entrepreneurs create impactful live streams. The trio dives deep into the nuances of live video strategy, discussing the importance of authenticity, building trus...

In this engaging episode, hosts Megan Powers and Jen Larson take a further dive into the unpredictable world of podcasting and marketing. After a series of guest cancellations, the duo decides to turn the microphone back on themselves, sharing candid conversations about their current workloads, event planning, and the challenges of maintaining balance in a busy professional life. As they navigate...

In this heartfelt episode, Megan Powers reconnects with the dynamic Jen Larsen (or Jen Cole, as many know her) after a significant hiatus from recording together. The duo reflects on the challenges and changes they've faced over the last few months, emphasizing the importance of vulnerability and community support during tough times. As they catch up, Jen shares her personal experiences of navigat...

This episode features an inspiring conversation with renowned photographer and author Scott Proposki, who shares his remarkable journey from the brink of losing everything during the pandemic to rebuilding a thriving business. Scott’s career highlights include shooting for National Geographic and the White House, but it was his radical pause during the pandemic that led him to create the Camera Fo...

Re-release time! On this one we bring back Bri Seeley, an award-winning businesswoman (originally posted as episode 154--the final ep. of season 7). Bri shares her insights on maintaining balance while pursuing ambitious goals, the importance of a cohesive marketing strategy, and the evolving role of social media in business. As many of us are doing our planning for the new year, it's the perfect...

In this engaging episode Megan welcomes the incredible Tracy Stuckrath, an expert in event marketing and inclusion. Together, they explore the transformative experience of the Club Ichi Barefoot Business Retreat , a unique gathering that fosters peer-to-peer learning and community building among event professionals. Tracy shares her insights from the unique retreat, highlighting the importance of...

In this reflective solo episode of Making a Marketer, host Megan Powers shares her journey through a whirlwind of travel, professional obligations, and personal milestones. As the incoming president of the San Diego chapter of Meeting Professionals International, Megan discusses the challenges of balancing leadership roles while maintaining the quality and consistency of the podcast. This candid c...

*RE-RELEASE TIME* Episode 179 brings us back to 129 with Cass Cooper . Our guest on this one is a repeater - her episode was the 4th most downloaded all-time at the time of publishing this ( episode 88 - on personal branding )! She knows her stuff and is an absolute delight. There is nuance in how we approach opposing views online. How we approach it with our marketing is even more nuanced. "I thi...

In the exciting kickoff of Season 9 of Making a Marketer, we welcome back the brilliant Goldie Chan , an award-winning branding strategist and author. This episode dives into the nuances of personal branding, especially from the perspective of introverts (which also apply to ambiverts and extroverts!). Goldie shares her insights on how to navigate the world of networking and visibility without fee...

In this final episode of Season 8(!), we welcome back the incredible Kelly Noble Mirabella, a digital marketing expert renowned for her expertise in AI chat marketing. With over a decade of experience, Kelly shares her insights on the evolution of chatbots and the unique art of chatbot copywriting, emphasizing the importance of creating conversational and engaging interactions. She has the ALL-TIM...

In this episode, we welcome back Jim Fuhs who has been on our show a few different times (including reunions). We dive deep into the world of Substack on this one. Join us as Jim shares his insights on how this platform can empower marketers and creators to build authentic communities and foster direct relationships with their audience (very different than other platforms!). Listen back to his oth...

In this milestone episode 175 of Making a Marketer, we are thrilled to (finally) welcome Tony Christensen , co-founder of Brick Social, to discuss the evolving landscape of digital advertising. Join us as we explore the intriguing concept of "ugly ads" and why they can outperform polished campaigns in today's market. Scrappy? Solo creator? It is a WHOLE new world out there and you can get creative...

In this episode, we dive into the awesome world of events with two industry leaders, Tahira Endean and Dave Stevens. Join us as they share their insights on the intersection of AI and human connection in the event space, emphasizing the importance of face-to-face interactions in an increasingly digital world. Learn About... - The Role of AI in Events: Discover how event organizers are integrating...

In this episode, we are delighted to welcome back Christina Garnett , a fractional chief customer officer and CX strategist, who shares her insights on the evolving landscape of marketing and customer experience. With her extensive background in community-building and emotional intelligence, Christina discusses the importance of authenticity in a world increasingly influenced by AI and automation....

In this episode, we are excited to welcome a digital marketing expert to share her insights on leveraging YouTube for business growth. As the founder and fractional CMO of The Kast Agency, Desiree has a wealth of knowledge on creating effective marketing strategies that resonate with audiences and drive measurable results. Learn About... - The Evolution of Video Marketing: Discover how Desiree tra...

In this episode, we were pumped to welcome ConRoy Smith! An absolute multi-hyphenate, he's a multi-talented actor, musician, and veteran fitness coach who shared his inspiring journey from professional athlete to the entertainment industry. With an extensive background in rugby and coaching, ConRoy shares how the discipline and resilience he cultivated in sports have shaped his approach to his act...

In this episode, we're thrilled to welcome Cassie Tucker, a marketing strategist and storyteller, to discuss the art of pitching yourself effectively for a job, a project, being a podcast guest -- you name it. With a rich background in both agency work and now being out on her own, Cassie shares her insights on how to craft compelling pitches that resonate with potential clients and collaborators....

In this episode, we are excited to welcome Susana Mendoza, a seasoned journalist and media contributor, to discuss effective strategies for reaching Spanish-speaking audiences. With over a decade of experience in major Spanish-language outlets, Susana shares her insights on navigating the complexities of the Hispanic media landscape and how brands can authentically connect with diverse Latino comm...

In this episode, we are thrilled to welcome the inspiring Lou Mongello, a Podcast Hall of Fame inductee and the founder and host of the WDW Radio podcast. Lou shares his remarkable journey from attorney to Disney expert, discussing how he transformed his passion for Disney into a successful multi-platform brand. With over 800 episodes of the acclaimed WDW Radio podcast, Lou dives into the essence...

Re-release time! We are re-sharing some of our BEST shows that a.) New listeners just have to hear and b.) Long-time listeners can benefit from hearing again. This one with Dan is one of those. "Feedback is a gift and as long as you’re willing to take it." -- In this episode, we welcome the always insightful and delightful (and newly minted Certified Speaking Professional) Dan Gingiss , CSP, to di...