Making a Marketer

Do you know what gets you FOUND on the search engines? I mean, really understand how it works?  On this show we touch on search engine optimization (SEO) basics, performance, monitoring, and how it works for small businesses and beyond...   This is a great complement to the show we already did with Brie Anderson previously! Our guest... Diana Richardson - Social Media & Community Manager for Semru...

Anyone who owns their own business or is trying to juggle too much knows the struggle. "Clients come first!" ... "I don't have time to promote my business, or do budgeting, or..." Our guest on this episode has some really creative and useful ideas for helping us to carve out that time and make a routine out of it. Start small and make it fun are two of her tips! Our guest Maiko's book recommendati...

You might have customers, but do you have FANS? Or, conversely... you might have fans who you haven't converted to customers just yet, right?  Ramon Ray is a super-inspiring human, and the perfect person to help us round-out 2020 and start 2021 anew. He's an author and entrepreneur who has paved his way as a business person and has a ton to teach us (such an uplifting spirit too, as you'll hear)!...

There are many ways to test our content. We can do A/B testing of email subjects and different calls to action... But HOW do you test visuals? Historically, the only real way to do that has been through market research (I don't say this on the show, but I personally have been paid a BUNCH of money to take part in market research studies!), which is expensive. What if there was a company using AI t...

Not all superheroes wear capes, as they say... But our guest on this episode is indeed SuperWoman!  Just " ask Yvi " and you will receive oodles of nuggets of useful tips. This show literally applies to ANYONE in business, and especially entrepreneurs who are looking for ways to fine-tune (or create) their processes for running a business effectively. Are productivity and efficiency the same thing...

Tim Sohn and Jim Fuhs are P.R.O.s at livestreaming! They were the perfect people to talk with about current trends and strategies for creating a livestreaming show in this VIDEO age. We both use StreamYard to do our livestreaming shows, and we talk about other tools you can use, right along with StreamYard.  Building community. Those two little words pack a HUGE punch. This is a big takeaway from...

Every now and then you encounter a successful entrepreneur who is a good soul, without question. Jon Ferrara is that dude. He shared so much insight on using a customer relationship management (CRM) tool for "social selling" (and more), about marketing & business in general... and about just being a good human. For real! Learn about the differences between CRM tools, why one that has social media...

Copy writing is an art form. Effective copy writing is like GOLD... My conversation with this guest was quick (after the tech glitches were edited out!), so there are a bunch of great tips about how to craft good writing packed into about 20-minutes! Struggle with writer's block? Need some help sparking creativity? Chris has you covered. Our guest... Chris Craft Chief Content Officer at Neo Lux Ma...

Y'all, email marketing is no joke. Social media is important, but it's rented land, which you'll hear about straight-away. Rob and Kennedy are our guests on this episode -- two guys who are epic and successful in their individual spaces who carved out a niche (which they would pronounce NEESH, since they're British!) in email marketing because they had so much success with it. Email marketing is a...

We should absolutely start with the END in mind in all we do. And having a strategy behind everything we do in marketing is a MUST. Our guest on episode 65 is Troy Sandidge - Chief Strategy Officer of Vult Labs - and this is his sweet spot. EXTRA AWESOME? Co-Host Jen Cole is on with us on this LIVE episode!  Our guest... Troy Sandidge Chief Strategy Officer at Vult Lab Troy is a marketing strategi...

Part one of this reunion was POWER-packed, and so is this one!  Grab some coffee or a drink & sit back, ready to hang out with friends... because that's exactly how this show feels. These folks have the ability to teach us while just being real, incredible people. They're all doing interesting things (personally & professionally), which is super inspiring! GROUP 1 MIKE ALLTON ~ EP. 43 ~ Blogging i...

We can hardly believe we're embarking on SEASON 4 of this show! We absolutely LOVE hosting a show where we learn & grow, while helping our listeners do the same. If you have a minute, please rate & review us on iTunes/Spotify -- we appreciate you! If you aren't familiar with our reunions, we try to bring as many guests back from the previous season as can make it to kick-off the fresh new season....

** BONUS EPISODE SEASON! ** Have you heard of a Twitter Chat? It's an incredible way to build community, network, and LEARN on the Twitter platform. Our guest on the final bonus episode between seasons three and four features Nathalie Gregg who leads a weekly chat called #LeadLoudly.  Our guest... Nathalie Gregg Adjunct Faculty/Leadership & Performance Coach/Speaker Change agent, organizational de...

** BONUS EPISODE SEASON! ** To just be KIND is the best advice anyone can give in life. Our guest on this episode exudes kindness that's not just in her name, but in her being. We start out with Mskindness sharing how she got into the cannabis space, and explore not just her journey, but also how using EDUCATION in marketing cannabis is crucial. Our guest... Mskindness B Ramirez Mskindness is a Ma...

** BONUS EPISODE SEASON! ** At the time of scheduling this show, Kendra's prior Marketing Cannabis episode was the second most downloaded in the three years of this podcast! So, naturally, we had to have this Mota Marketing maven back. Educating and reaching people (especially during a pandemic) about CBD is important.  Our guest... Kendra Losee Kendra is the Founder of Mota Marketing, which helps...

** BONUS EPISODE SEASON! ** This is the first episode of a handful we're doing this month when we normally take a break. We want to do a couple of things with these shows. The first effort at-hand is to amplify Black voices. We must do better about having a more diverse mix of guests on, and right now it's most important for Black voices to be heard.  Gary Ware is a special soul, and the perfect p...

We had two ROCKSTAR guests on our final episode of season three, which rounds out a truly stellar season where we have learned SO much. Amy Tischler and Caitlin Jenkins of  Simply Social Media share all of their micro-influencer knowledge with us. An event doesn't have to involve a big group of people, and Amy & Caitlin prove that to us. The word "exclusivity" is key, and is central to the idea of...

Without CONTENT, we have nothing to share with our communities, clients, and prospects. Sometimes it can be daunting to figure out what do I post? How should I get it out there? Our guest on this episode felt that way... After she figured it out, she found herself counseling people on how she did it, so she decided to put it all in a book! Having a framework for how to develop your content takes o...

Search Engine Optimization - SEO - is amazing and elusive for many! It's a topic most people don't know a ton about, and our guest on this episode shares a ton of knowledge bombs. This is a foundational piece of your marketing strategy, so it should not be over-looked. Our guest... Brie Anderson Digital Media Strategist - LinkedIn | Twitter | YouTube | Facebook "An analytical nerd with a soft spot...

Sometimes a non-profit just drops in your lap & slaps you in the face it's so incredible! I discovered Shelter to Soldier at a VERY important, and perfect, time in my life... Right after my Marine nephew passed away. This incredible organization rescues dogs from shelters, trains them to be service dogs, and pairs them with post-9/11 combat veterans. They enable these vets to LIVE. And that is not...

It's SO appropriate we're publishing this episode with the incomparable Duncan Wardle during " World Creativity and Innovation Week "! Duncan has been a goal guest for us for quite a while, and he delivered. He especially delivered during a time where we're all having to work differently. Whether you're out of work or working harder than ever, the world shift has touched us all. And most people ar...

Video has been touted as "what's next" for a long, long while now... the truth is it has been and remains a HOT way to communicate with your community, customers, and prospects. This wasn't intended to be a commercial for Wave, but as a user, I wanted to be sure to talk about it on this episode... plus, any information we can hear about a start-up is useful to learn from. This conversation about v...

(Program note: This was recorded before the Covid crisis emerged; the sponsors mentioned at the top of the show are currently closed due to state and federal mandates... but they will see you on the other side!!). Have you ever been ghosted by a prospect? Andrew & Pete have some incredible tips for how to get through that! Without question, this show is the most interesting and insightful episode...

When we scheduled Sarah Evans on episode 51 to talk PR, we had no idea what would be going on in the world. At a time when some are capitalizing on the COVID-19 situation, this show is NOT intended to be focused on that... However, with the seeming blurred lines between Marketing and PR being the topic of the show, it was only natural that we would discuss this with a TRUE PR PROFESSIONAL! We reco...

There are no better words for this episode than FULL CIRCLE. You'll understand exactly why when you listen to the beginning of EPISODE 50 with Neal Schaffer ! This is a big milestone for us, and we want to thank our listeners by providing you with some (more) incredible content... The way you view influencer marketing will likely change after you listen to this show with Neal Schaffer.  Neal: "I'm...