Make It Visible

Posting more isn’t getting you more clients. If you’re writing captions, making graphics, and brainstorming with ChatGPT all day... and still hearing crickets, this one’s for you. In this episode, I walk you through the 5 steps I still use to find coaching clients on Facebook. No funnels. No cold DMs. No dropping your calendar link in the comments. In this episode: Why one post can’t build trust o...

You worked hard on your content. Someone finally booked a discovery call. The call goes great. Forty minutes of real coaching. Then it’s time to talk about price… And you freeze. In this episode, I answer a question from a coach in my community: how do you go from coaching someone to inviting them to work with you, without it feeling awkward or salesy? The good news is you already have the three s...

You’re great at conversations. You talk to people all week. That’s literally your job. So why is nobody booking a call? In this episode, I take one coach’s question and dig into what’s really happening.  A lot of the time, the people you’re talking to have no idea you’re a coach. You never said it, or you said it in a way that was so fuzzy they forgot by the time they got to their car. I’ll walk y...

Substack was the answer a few months ago. Now it’s YouTube. Next month it’ll be something else. If you’ve been bouncing between platforms, hoping the next one finally brings clients, this episode gives you a simpler way to decide. I walk you through the three categories every social platform falls into: search, feed, and conversation. You’ll hear what each one does for your coaching business and t...

You built a coaching package. Maybe you priced it with a lucky guess. And when the 12 weeks ended, your client said thank you... and disappeared. In this Office Hours replay, I answer one coach's question: how do you keep clients coming back after the program ends? To get there, we start at the beginning.  How to build your package, how to price it based on the transformation you deliver inst...

75 paid hours. That's what ICF asks for before you can get your ACC. And most coaches try to get there one barter session at a time. Or $60 at a time through a matching company. Honestly? That's a slow way to get certified. And it's an even slower way to build a coaching business. Here's the thing. Getting your hours and getting paying clients can be the SAME path. In this epis...

Posting is not marketing. If you're posting five times a week and still not getting paying clients, the problem isn't your frequency. It's that you don't have a plan. In this episode, I walk you through the exact 30-day plan to get your first and next paying client. Week by week. No new tools, no rebrand, no fixing your Instagram bio for the third time this week. Here's th...

A coach friend called me about a friend of his. She'd written a book. A marketer emailed offering to make it more visible. Keywords. SEO. New pages. All of it with a price tag on the end. He wanted to know if she was getting ripped off. So I read the email. And I thought about you. Most coaches don't know much about marketing. That's not a character flaw. Nobody taught you. But when...

Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them. But should you? Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not. Substack is a place to get found. That's it. It's not where you keep people. It's where they meet you. I spent 30 days on it. This episode is wha...

A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that.  But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing the one thing a regular job always gave you: a deadline and a job description. No boss...

Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation. It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July. You tell yourself...

Your coaching niche probably isn't broken. The way you're describing it is. In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time. If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is...

You finally launched the business. You did the certification. You set up the website. You told your closest people. And then nothing happened. The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours. If that's where you are right now, this episode is for you. In this conversation, Michelle is naming a...

3 conversation changes that turn casual chats into client conversations. You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming? In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in you...

You've been working on your business. Like really working on it. The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it. And yet — still no clients. Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progres...

There’s never been more demand for coaching. Life coaching.  Business coaching.  Wellness coaching. People are actively looking for help. So why are so many coaches still struggling to sign even 2–3 consistent clients? In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home. Because the problem isn’t the market...

When I first started my coaching business, one of the first things I did was build a website. I thought having a website would make my business look legitimate. So I bought the domain, started designing the pages, and planned to send people there. But what I didn’t realize at the time was this: A website only works when the foundation behind it is clear. Without the right messaging, niche, and cop...

Some of the most horrifying stories I hear from coaches? They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients. So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software. Because a funnel isn’t magic. It’s just the path that turns...

If you ever wonder... When should you actually start building your coaching business? In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary. Over the years, I’ve had countless new coaches ask me: Do I really need certification? When should I start marketing myself? What do I say when som...

New coach. Still in certification. Business dreams ready to go. But then the brain kicks in… Who am I to call myself a coach? Should I wait until I graduate? What if people judge me? In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke.  💡 What You’ll Learn Why waiting to finish your program delays your income The real reason new coach...

If you’ve ever thought: “I love coaching… but my business feels all over the place” “I have so many tools, but I don’t know how to package them” “I’m doing a lot… and still not getting clients” This episode is for you. In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on: who they’re meant to serve...

Today, we’re fixing something that’s been driving coaches nuts: All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups. Because some of these posts look legit… But in reality, they’re just the beginning of somebody else’s funnel. So the real question is: How do you tell if something is legit… or if you’re about to get pitched? In this episode, I’ll wal...

When I started my YouTube channel, I honestly had no idea what I was doing.  I tried educational videos. I tried teaching. I tried interviews, podcast-style content, random topics… And somehow, my channel grew before my message was clear. That’s how you end up with subscribers and followers but hearing crickets.  In this video, I’m sharing: what went wrong with my YouTube channel why hiring help t...

Have you ever looked at your discovery calls and thought,  “Why do the wrong people keep showing up?” Or maybe people book a call… and then disappear? In this episode, I’m breaking down how to know exactly who you’re meant to coach —and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients. I’m sharing real lessons from my own journey, including: Why m...

If you’ve ever kicked off January thinking, “Okay… now what?” —this episode is for you. Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year. The problem? Your future clients don’t wait. They’re already out there—setting goals, looking for support, and deciding who they’re going...