Make It Visible

Everyone is telling you to get on Substack. Gary Vee. The big-name coaches. All of them. But should you? Here's the thing. Most coaches hear "get on Substack" and think it's the answer to getting clients. It's not. Substack is a place to get found. That's it. It's not where you keep people. It's where they meet you. I spent 30 days on it. This episode is wha...

A while back I told overwhelmed coaches to make a task list, delegate, and automate. Work smarter, not harder. I still believe that.  But lately I had a different thought, and a client email this weekend made it click. You're not missing a system. You're not missing another program. You're missing the one thing a regular job always gave you: a deadline and a job description. No boss...

Most coaches treat summer as a break. It's actually a slow fade that costs you every fall. Here's how to stay visible, skip the burnout, and create content that sells while you take your vacation. It starts small. You skip a post because nobody's online anyway. Then you skip an email. A discovery call comes through and you never follow up. And then it's July. You tell yourself...

Your coaching niche probably isn't broken. The way you're describing it is. In this episode, Michelle walks through a session with a client who'd been rewriting her elevator pitch for weeks, only to discover her real coaching niche had been sitting in her own story the whole time. If your niche statement sounds good in a workshop but lands flat in real conversation, this episode is...

You finally launched the business. You did the certification. You set up the website. You told your closest people. And then nothing happened. The texts went unanswered. The group emails got crickets. The friends you cheered on through their own businesses didn't even acknowledge yours. If that's where you are right now, this episode is for you. In this conversation, Michelle is naming a...

3 conversation changes that turn casual chats into client conversations. You're posting. Showing up. Telling everyone you have a coaching business. So why aren't the clients coming? In this episode, Michelle breaks down what your social media content is actually doing (and what it isn't), why client acquisition takes longer than you think, and 3 specific things you can change in you...

You've been working on your business. Like really working on it. The website. The Canva graphics. The lead magnet. The Instagram grid. The CRM you signed up for because someone said you needed it. And yet — still no clients. Here's the hard truth: busy is not the same as productive. And until you know the difference between tasks that lead to clients and tasks that just feel like progres...

There’s never been more demand for coaching. Life coaching.  Business coaching.  Wellness coaching. People are actively looking for help. So why are so many coaches still struggling to sign even 2–3 consistent clients? In this episode, I’m breaking down the 3 real reasons coaches aren’t getting clients — and I promise at least one of these is going to hit home. Because the problem isn’t the market...

When I first started my coaching business, one of the first things I did was build a website. I thought having a website would make my business look legitimate. So I bought the domain, started designing the pages, and planned to send people there. But what I didn’t realize at the time was this: A website only works when the foundation behind it is clear. Without the right messaging, niche, and cop...

Some of the most horrifying stories I hear from coaches? They spend thousands of dollars building funnels, websites, and memberships…and they still don’t have paying clients. So in today’s episode, I’m breaking down what a funnel actually is — and how to set up a simple funnel as a new coach without complicated tech or expensive software. Because a funnel isn’t magic. It’s just the path that turns...

If you ever wonder... When should you actually start building your coaching business? In this episode, I’m breaking down why waiting until you finish certification could slow your visibility, delay your income, and keep you stuck longer than necessary. Over the years, I’ve had countless new coaches ask me: Do I really need certification? When should I start marketing myself? What do I say when som...

New coach. Still in certification. Business dreams ready to go. But then the brain kicks in… Who am I to call myself a coach? Should I wait until I graduate? What if people judge me? In this episode, I'm tackling one of the biggest identity blocks keeping talented coaches invisible and broke.  💡 What You’ll Learn Why waiting to finish your program delays your income The real reason new coach...

If you’ve ever thought: “I love coaching… but my business feels all over the place” “I have so many tools, but I don’t know how to package them” “I’m doing a lot… and still not getting clients” This episode is for you. In today’s conversation, I’m sharing real client stories and the behind-the-scenes shifts that happen when coaches stop guessing and finally get clear on: who they’re meant to serve...

Today, we’re fixing something that’s been driving coaches nuts: All the spammy “opportunities” that show up in your inbox, DMs, comments… and inside Facebook groups. Because some of these posts look legit… But in reality, they’re just the beginning of somebody else’s funnel. So the real question is: How do you tell if something is legit… or if you’re about to get pitched? In this episode, I’ll wal...

When I started my YouTube channel, I honestly had no idea what I was doing.  I tried educational videos. I tried teaching. I tried interviews, podcast-style content, random topics… And somehow, my channel grew before my message was clear. That’s how you end up with subscribers and followers but hearing crickets.  In this video, I’m sharing: what went wrong with my YouTube channel why hiring help t...

Have you ever looked at your discovery calls and thought,  “Why do the wrong people keep showing up?” Or maybe people book a call… and then disappear? In this episode, I’m breaking down how to know exactly who you’re meant to coach —and why creating content for everyone is one of the biggest reasons coaches struggle to attract clients. I’m sharing real lessons from my own journey, including: Why m...

If you’ve ever kicked off January thinking, “Okay… now what?” —this episode is for you. Most coaches wait until late December (or January itself) to figure out what they’re offering, where they’re showing up, and how they’re going to make money in the new year. The problem? Your future clients don’t wait. They’re already out there—setting goals, looking for support, and deciding who they’re going...

With AI doing more of the heavy lifting and the Instagram algorithm giving users more control over what they see, your dream clients can now literally tell the app, “Nope, don’t show me this kind of post again.” Which sounds great as a user.  As a life coach trying to get clients? That hits differently. In this episode, I break down what the 2026 Instagram algorithm changes really mean for life co...

If you’ve ever wondered… “Do I have to be a business or marketing coach to make money?” ...this episode is for you. Today I’m diving into the Top 5 Coaching Niches That Are Set to Explode in 2026 — and here’s the good news: None of them involve teaching other coaches how to coach or sell. In fact, these are all real-world, people-first niches that solve urgent, specific, high-value problems that p...

If you usually go quiet during the holidays… this one's for you. Whether you're a coach who's ready to rest, reflect, or just hide from your to-do list, there’s a way to stay visible without burning out or feeling like you have to launch a Black Friday sale just to be relevant. In today’s episode, I’m sharing 5 simple, effective holiday marketing strategies you can use to stay front...

That beautiful coaching certificate? It’s not a client magnet on its own. In this episode, I’m breaking down the 3 biggest blocks keeping newly certified coaches from building a profitable business—and how to overcome them without the overwhelm. You’ll learn: Why “traffic” is your real problem (and how to fix it) How to stop offering free sessions and start coaching paying clients The real reason...

You’ve probably heard this one before:  “My clients are women in career transition, so I should be on LinkedIn… right?” Not so fast, coach. In this episode, I’m breaking down one of the biggest myths I hear from life, career, and leadership coaches — the belief that your audience is only on LinkedIn because of their job title. Your dream clients are humans first , professionals second. They hang o...

Still passing out business cards like it’s 1995? If you’re a new coach trying to get clients, here’s the hard truth: business cards aren’t the tool that’ll build your business.  But there is something better—and it starts with how you talk about what you do. In this episode, I’ll walk you through: Why business cards aren’t helping you get clients What to do instead to create real connection A bett...

So you’re building your coaching biz and wondering… “How do I actually launch something?”“What tools do I really need?”“When’s the best time to host a masterclass?”“Do I need social media to get clients?” In this episode, I’m pulling back the curtain on the 3 biggest lessons I learned from launching my group coaching program — and what I’d absolutely do differently if I were starting from scratch....

You know how to coach anyone through anything…  But when it comes to building your business, your coaching skills might actually be working against you. In this episode, I’m revealing 3 sneaky ways self-coaching is keeping you stuck — and how to flip it so you can stop spinning and start signing clients. 💛 Grab the free guide: A Simple 3-Step Guide Every Female Life Coach Needs to Stand Out, Attr...