Love my Museum

Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results. Don’t forget to grab the Flodesk discount code in the links below! Links from the Episode: Flodesk Discount Code Join my Email List More Free Resourc...

In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world. Links from the Episode: Smithsonian’s Natural History Museum Smithsonian’s National Zoo and Conservation Biology Institute Smithsonian’s National Air and Sp...

In this episode, Amy celebrates the 25th anniversary of her business, Kehs Communications, by sharing her journey “from idea to impact.” She reflects on the stages of her business—idea, independence, inspiration, investment, and impact—and how each phase paralleled shifts in museum communications over the past quarter century. From the early days of websites and email to today’s focus on building...

In this episode, Amy wraps up the Love my Museum Summer Book Club series with a thoughtful recap of what was covered throughout the summer. She reflects on the progress museum professionals have made and answers frequently asked questions from listeners about how to keep moving forward. From clarifying your story to strengthening your media outreach, this final episode offers practical encourageme...

Media coverage can do more than raise awareness. It can build trust and bring new visitors through your doors. But how do you get the media to notice your museum when you don’t have a PR team or a big marketing budget? In this episode, Amy shares tips for building genuine relationships with reporters and other content creators in your community. You’ll learn what makes a museum story pitch-worthy,...

Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and align...

A great museum visit doesn’t start at the front door. It begins the moment someone hears about your museum. And it doesn’t end when they walk out, either. In this episode, Amy explores how to shape the full visitor experience from start to finish. She breaks down what it means to be intentional about every stage of the journey…before, during, and after the visit…as well as why these touchpoints ma...

What makes your museum stand out? In this episode, Amy talks about how to define your museum’s unique story and why getting clear on your message can guide your decisions, deepen your impact, and help your audience connect with you on a whole new level. Get simple prompts to help you uncover what makes your museum memorable and how to use that story across everything from programming to partnershi...

In this episode, Amy explores what it really means to be a community museum and why becoming a trusted, welcoming space doesn’t require a huge budget or a blockbuster exhibit. From button trades to community curators, she shares real-life examples of small museums creating big belonging. Amy also unpacks the idea that “every museum is a community museum” and shares the story of one of her favorite...

In this episode, Amy explores the real secret to increasing museum attendance, and it’s not about one-time visits. It’s about building loyalty. Drawing on a heartwarming story from her own life and offering actionable advice from her ebook , Amy guides listeners through how museums can become places where visitors feel known, valued, and eager to return. She shares how to map the visitor life cycl...

In this episode, Amy kicks off the Love my Museum Summer Book Club; a special podcast and email series built around her free ebook, Getting Visitors Through Your Museum’s Doors: Building Connection in a Noisy World . Amy shares the inspiration behind the series and explains how the podcast episodes, weekly emails, and downloadable ebook all work together to support busy museum professionals who wa...

Getting people through your museum’s doors is important, but getting them to come back is essential for sustained growth. In this episode, Amy shares ideas to increase repeat visits through smart engagement, meaningful perks, and intentional communication. You’ll come away inspired and ready to make small changes that can lead to a big impact on your museum’s attendance and visitor loyalty. Links...

Working with the media can seem intimidating, but it doesn’t have to be. In part two of this two-part series, Amy answers five more of the most common questions museum professionals ask about media relations. This episode is full of practical tips to help you feel more confident and ready when it’s time to connect with the media and share your museum’s story. Links from the Episode: Episode 32: To...

Working with the media can feel intimidating, but it doesn’t have to be. In the first of a two-part series, Amy answers the first five questions museum professionals most often ask about media relations. This episode is packed with real-world advice to help you feel more confident and prepared when it’s time to reach out to the media and share your museum’s story. Links from the Episode: Episode 1...

It’s the first anniversary of the Love my Museum podcast! In this episode, host Amy Kehs reflects on the past year, shares how the show started, highlights favorite moments and most popular episodes, and gives a sneak peek of what’s coming next. Links from the Episode: Mentioned in this episode: Episode 2: Introducing the Love My Museum Podcast Episode 3: Things I Know for Sure Episode 4: Putting...

On this episode of the podcast, Amy shares an unexpected story about lettuce—and how it is connected to something exciting she’s working on for museum professionals. Through a personal journey of learning, mentorship, and growth, Amy reflects on how practical guidance and community support can make a real difference for museum staff, especially those juggling multiple roles in small and mid-sized...

In this episode, Amy dives into a question that came up again and again at the Small Museum Association Conference—one that’s likely on your mind too. She breaks down why it matters, what might be holding museums back, and simple steps you can take to tackle it head-on. Links from the Episode: Small Museum Association Museum Digital Assessment Episode with Discount Code More Free Resources for Mus...

Museums work hard to create engaging, meaningful experiences for visitors once they walk through the door—but what about before they even get there? A visitor’s journey starts long before they step inside your museum. It begins online—with your website, social media, and email communication. In this episode of the Love my Museum podcast, Amy dives into why your digital presence matters just as muc...

Want visitors to fall in love with your museum, return again and again, and spread the word? In this episode of the Love my Museum podcast, Amy breaks down a proven PR strategy that builds museum loyalty and attracts new audiences. It all comes down to three key elements: authentic Brand Messaging , an Exceptional Visitor Experience , and positive Third-Party Endorsements that amplify your reputat...

If you’re not already doing quarterly planning at your museum, now’s the perfect time to start! In this episode, Amy talks about the best practices for quarterly planning for your museum. She also gives listeners three other things that can be looked at every quarter. It’s one of the best ways to make sure your museum doesn’t just survive—but thrives. Links from the Episode: Episode 5: Planning th...

It’s a new year, and that means it is the perfect time to build new habits that will set your museum up for success in 2025! In this episode of Love My Museum , Amy shares habits for creating a supportive work environment, streamlining planning, building effective workflows, and practicing consistency to make these habits stick.  Links from the Episode: Free Museum Metrics Template Free Museu...

In this episode, Amy shares stories from her solo trip to London last holiday season where she visited new museums and celebrated milestones. From exploring hidden gems like the Wallace Collection and the Charles Dickens Museum to soaking up the festive spirit at iconic spots like the Natural History Museum, this trip was a museum lover’s dream. Tune in for stories, insights, and a little holiday...

In this episode, Amy chats with Mary Zell Galen, an Architectural Survey Data Analyst at the Maryland Historical Trust. Mary Zell shares her journey into the museum field and offers practical advice for anyone aspiring to build a career in museums or historic preservation. Links from the Episode: Mary Zell Galen’s website: https://www.maryzell.com/ Maryland Historical Trust: https://mht.maryland.g...

In this episode, Amy talks with Kira Pogge Brewka, founder of Kira Pogge Creations and host of The Authentic Communicator podcast. Kira shares her insights on developing genuine communication strategies that resonate with audiences and enhance connection. Show Links: Where to find Kira: https://www.kirapogge.com/ The Authentic Communicator Podcast Amy’s episode on The Authentic Communicator Podcas...

The holiday season is a great time for museums to create special memories for their staff, their visitors and their community. In today’s episode, Amy shares lots of ideas that you can use at your museum to make this time of year special and meaningful. Blog Posts mentioned: Giving Thanks at Work Giving Back at Work Holiday Magic at Your Museum More free resources: Join the Love my Museum Facebook...