Love my Museum

In this episode, Amy kicks off the fifth annual summer series by tackling the real reasons vacations feel impossible for museum professionals. When all the knowledge lives in your head, it feels impossible to step away. ...

In this episode, Amy officially introduces the fifth annual "Love my Museum Summer Series." She shares the origin story of the series and explains what's in store for each week in July and August. If this summer has...

In this episode, Amy shares what she is seeing in museums and why this summer feels different. Drawing on data from the American Alliance of Museums' 2025 National Snapshot Report, she makes the case for why museum ...

In this episode, Amy is joined by fellow communications strategist John Gibbons to talk about the hidden friction points that quietly shape the visitor experience and often determine whether someone becomes a repeat visitor or&nbs...

In this episode, Amy takes listeners "into the trenches" to share her step-by-step process for managing successful exhibit openings during busy seasons. She discusses the logistical "mayhem" of back-to-back launches and provides a prac...

In this episode, Amy is joined by Marketing Strategist Kira Pogge Brewka of  Kira Pogge Creations . They talk about Disney’s 5 Keys of Customer Service and how they can transform your visitors’ experience with your museum. Li...

Year three of the Love my Museum starts today! The podcast gets a makeover and Amy talks about strategic partnerships for your museum. Links from the Episode: Schedule a call with Amy. More Free Resources for Museums: Getting Visi...

In this special anniversary episode, Amy reflects on two years of the Love my Museum podcast. She shares what she’s learned from podcast analytics, highlights listener-favorite episodes, and offers a preview of what’s ahead in year three. Links from the Episode: ***Love my Museum Podcast Listener Survey*** Top 5 Most-Listened-To Episodes This Year: #5 — Episode 43: From Idea to Impact #4 — Episode...

In this episode, Amy takes the visitor journey one step further by zooming in on the touchpoints, the individual moments where visitors actually interact with your museum, online and onsite. From search results and “Plan Your Visit” pages to ticketing, front desk greetings, evening events, and follow-up emails, she shows how each touchpoint shapes the story visitors tell themselves about your muse...

In this episode, Amy invites listeners to see their museum through the eyes of its visitors, from the moment someone first hears about the museum to the moment they decide whether they’ll ever come back. She breaks down the difference between a visitor journey (the path people take before, during, and after a visit) and the visitor experience (how that path feels), and explains why museum teams ne...

In this episode, Amy is joined by her friend and longtime collaborator, Lindsay Williams , a visual brand designer and founder of Lindsay Williams Design . Together, they talk about what a brand really is, why strategy always comes before design, and how even the smallest museums can use their visual brand more intentionally (without a big budget). Links from the Episode: Lindsay Williams Design F...

In this episode, Amy takes listeners inside the Love my Museum Method, a practical, human-centered framework designed to help museums grow attendance, loyalty, and long-term support without relying on big budgets or large teams. Drawing on more than 30 years of experience working with museums, Amy explores the three keys of the method: Brand Messaging, Visitor Experience, and Media Relations. This...

In this episode, Amy talks with museum consultant Rebecca Shulman of Museum Questions Consulting about two simple but powerful tools that can strengthen internal communication at museums: The Gathering and The Pause . Together, they explore how creating intentional space for collaboration before a project begins—and reflection after it ends—can lead to better work, more engaged teams, and healthie...

In this episode, Amy helps turn your 2026 priorities into a realistic 90-day plan. Using the Love my Museum Method, she explains why focusing on one priority per month—brand messaging, visitor experience, and media relations—creates momentum without overwhelm. Designed for small teams and busy schedules, this episode offers a practical framework your museum can use to start the year with focus. Li...

In this milestone 50th episode, Amy wraps up 2025 by sharing three essential priorities for museums heading into 2026. Drawing on her three decades of communications experience, she shares the three parts of her Love my Museum Method : brand messaging, visitor experience, and media relations. Amy explains why clear and consistent messaging builds trust, how a thoughtful visitor experience inspires...

In this episode, Amy talks with Hannah Gaston from the Small Museum Association to explore why conferences are so important for small museums and how they provide connection, inspiration, and community. The Small Museum Association is an all-volunteer organization that supports small museums across the mid-Atlantic and beyond. They hold an annual conference every February. Hannah serves as the con...

In this episode, Amy talks about the 2026 edition of the Planning Calendar for Museums, her most popular free resource for museum professionals. She shares how planning transforms both team collaboration and visitor experiences.  Links from the Episode: Planning Calendar for Museums More Free Resources for Museums: Getting Visitors Through Your Museum's Doors Ebook Museum Metrics Template Abo...

In this episode, Amy talks to Kathryn Jones , also known as Your Digital Docent. Kathryn is on a mission to read every single exhibit label in every Smithsonian museum in Washington, D.C. Her thoughtful project explores how slowing down changes the way we experience museums. Featured in The Washington Post and on NBC News, Kathryn documents her progress, reflections, and discoveries as she invites...

On this special Halloween episode, Amy looks at how Hollywood portrays museums in movies. From the Sanderson Witch Museum in Hocus Pocus to exhibits that come to life in Night at the Museum , she shares lighthearted takeaways for museum professionals about storytelling, engagement, and using pop culture to inspire programming and marketing. Grab your popcorn and your pumpkin spice latte and enjoy...

Your museum’s email list is one of the most effective and underused tools for building lasting relationships with your audience. Amy shares how to make your subscribers feel like VIPs and one simple repurposing trick that saves time and gets results. Don’t forget to grab the Flodesk discount code in the links below! Links from the Episode: Flodesk Discount Code Join my Email List More Free Resourc...

In this most-requested episode, Amy is joined by her kids to talk about what it was like growing up as “museum kids.” From favorite museums to behind-the-scenes memories, they share how those experiences shaped their curiosity about the world. Links from the Episode: Smithsonian’s Natural History Museum Smithsonian’s National Zoo and Conservation Biology Institute Smithsonian’s National Air and Sp...

In this episode, Amy celebrates the 25th anniversary of her business, Kehs Communications, by sharing her journey “from idea to impact.” She reflects on the stages of her business—idea, independence, inspiration, investment, and impact—and how each phase paralleled shifts in museum communications over the past quarter century. From the early days of websites and email to today’s focus on building...

In this episode, Amy wraps up the Love my Museum Summer Book Club series with a thoughtful recap of what was covered throughout the summer. She reflects on the progress museum professionals have made and answers frequently asked questions from listeners about how to keep moving forward. From clarifying your story to strengthening your media outreach, this final episode offers practical encourageme...

Media coverage can do more than raise awareness. It can build trust and bring new visitors through your doors. But how do you get the media to notice your museum when you don’t have a PR team or a big marketing budget? In this episode, Amy shares tips for building genuine relationships with reporters and other content creators in your community. You’ll learn what makes a museum story pitch-worthy,...

Before visitors ever walk into your museum, they visit your website, check your hours on Google, scroll through your Instagram posts, or skim a TripAdvisor review. That’s your digital front door and in this noisy world, it matters more than ever. In this episode, Amy explores how your digital presence shapes first impressions and offers practical ways to make it more welcoming, accurate, and align...