If You Know You Grow

Chantel Brayley pulls back the curtain on one of retail’s biggest periods, Black Friday & Cyber Monday (BFCM) and shares actionable, quick tactics you can deploy right now (yes, weeks out , not months) whether you’re a startup or scaling brand. Inside you’ll hear: • Why this peak period isn’t just about big discounts but about cash flow vs profit , and how knowing the difference could make or...

After a short hiatus, Chantel returns to the mic with a reflective yet power-packed solo episode exploring one of the biggest blockers to business and personal growth, yourself . A little on the fly (because, in true entrepreneurial fashion, she misplaced her SD card), this episode dives deep into the recurring mistakes Chantel sees among founders and leaders scaling businesses. She shares a mix o...

 this episode, Chantel sits down with Athena Savvas , Sustainability and Impact Manager at Dissh , who is leading The Encoreship, a platform reshaping how businesses think about diversity, inclusion, and re-entry into the workforce. Together, they explore The Encoreship , a powerful initiative supporting women returning to work after career breaks. Athena shares her insights on how organisations c...

In this audio-only, self-edited mini, Chantel is fresh from a cinema screening and deep in her feels about modern showmanship, brand narrative and the pressure to “always be on.” Using Taylor-level launchcraft as a springboard, she breaks down how Easter-egg hype, narrative control and 360° strategy translate to founders, creators and anyone showing up online. Expect real talk on curated authentic...

In this episode, I sit down with e-commerce and marketing strategist Jemma Fox to unpack the tough but exciting realities of scaling a brand in today’s fast-moving digital landscape. The people you work with, the culture you build, and the tech you use all matter. We dive into the decisions that matter most when you’ve got early traction but limited resources, where do you invest first to build a...

In this deeply personal and important conversation, I sit down with Sam Payne , co-founder of Pink Elephants , an organisation dedicated to supporting women and families through miscarriage and fertility challenges. Together, we open up about my own journey with miscarriage and fertility struggles, why Pink Elephants was created, and the crucial role it plays in offering compassion, community, and...

Candid, a bit spicy, and very practical. Chantel unpacks why “influencer is dead” hot-takes miss the point, and lays out how to treat influencer as a channel with its own strategy, not a magic performance button. In this deep dive, Chantel breaks down the four influencer archetypes , when to pay for usage over posts, how to avoid discount-code fatigue, and the 2–3 month partnership structures that...

In this episode of If You Know You Grow , I sit down with Jess Ruhfus, powerhouse entrepreneur, connector, and Co Founder of No.2, to unpack one of the most under-utilised but game-changing strategies in business today: partnerships.one of the most under-utilised but game-changing strategies in business today: partnerships. Jess shares her journey from building (and selling) a collaboration market...

When was the last time someone called you resilient ? On the surface, it sounds like a compliment—proof of your strength and ability to withstand whatever life throws your way. But in today’s episode, I’m asking the uncomfortable question: Are we getting resilience wrong? Through a deeply personal story from my own life, I share why I’ve started to resist being labelled as “resilient.” While the w...

In this candid and unfiltered conversation, I sit down with Jess Ruhfus , founder of No.2 , to talk about what it really takes to launch and scale a direct-to-consumer brand when you’re a team of one. From navigating the messy middle of entrepreneurship to owning your mistakes, Jess shares the raw lessons she’s learning in her first D2C venture. We dive into: • The unglamorous side of business why...

In this bite-sized episode of If You Know You Grow- we're focusing on a few controversial thoughts, I’m challenging two of the most popular narratives in the business and creative space, that you must build a community and that going viral is the ultimate goal. These are the ideas everyone seems to agree on, but do they really hold up? I told you I might get a little "unhinged".

In this episode, Chantel sits down with Georgie Stevenson , founder of Nu Harvest Supplements Supplements and Rise & Conquer , to dive deep into what it truly takes to lead a fast-growing brand while staying grounded in your vision. Georgie shares her unique perspective on managing a business in rapid growth mode , the mindset practices that have kept her anchored, and how she has learned to e...

If You Know You Grow is the podcast for anyone ready to build a life and business that feels as good as it looks. Hosted by Chantel Brayley, a seasoned marketing and business leader known for her honest take on growth, this show dives deep into the lessons, mindset shifts, and conversations that help you level up without losing yourself in the process. These aren’t just fluffy quotes for your visi...

Welcome to If You Know You Grow . Hosted by Chantel Brayley, this podcast is your behind-the-scenes pass to building brands, chasing your little levels of delulu, and levelling up in life and business. In this trailer, Chantel shares what you can expect from raw founder stories to practical strategies and the mindset shifts that make growth possible. Hit follow, we're no longer living in an if...