If You Know You Grow

This week, Chantel is joined by someone who is usually on the other side of the camera — Nat! Nine months into working together, we’re pulling back the curtain on what working in marketing actually looks like. From career changes and breaking into the industry to 13-hour shoot days, creator campaigns, organic social, influencer marketing and the very unglamorous reality behind the content you see...

What does running a business actually look like when things get hard? This week, Chantelle sits down with Anaita Sarkar — founder of Hero Packaging and Sell Anything Online — for a refreshingly candid conversation about the side of business we don’t always see online. They unpack the reality of cashflow pressures, changing consumer behaviour, knowing what to focus on when everything feels importan...

Your personal brand is saying something about you - whether you're intentionally curating it or not. This week, Chantel is breaking down the intersection between your personal life, your social media and your professional brand, and why your digital footprint matters more than you might think. From choosing what parts of your life to share (and what to keep private), to building content pillar...

Good marketing can get the customer through the door - but what happens next is what keeps them there. This week, Chantel is joined by customer experience expert Emily Elvey to unpack the part of business that too often gets overlooked: what it actually feels like to be your customer. With experience behind brands including MESHKI, THE ICONIC and M.J. Bale, Emily shares why customer experience is...

This week, it’s just us and consider this your overdue FaceTime catch-up. After celebrating one year of If You Know You Grow, Chantel is reflecting on the year that was, the community that’s grown around the podcast and what she wants the next chapter to look like. From choosing progress over perfection and learning to slow down, to raising the standard for the love she accepts, getting locked bac...

What does it actually take to build a brand people care about AND keep that magic as it grows? Rachel Wilde has gone from launching a bootstrapped skincare start-up at 23 to leading a beauty business doing more than $50 million in revenue. Along the way, she’s built cult brands, created some of Australia’s most talked-about social moments and learned that growth isn’t always about having the perfe...

The season finale is here! Today I'm reflecting on my first quarter of being fully self-employed the lessons, the challenges, the wins, and the mindset shifts that have changed the way I approach business. I'm sharing what growth actually looks like behind the scenes, why investing in yourself is often the hardest investment you'll make, and how I'm planning the next six months acr...

https://www.mateship.app/ Jackson Mills This week, I sit down with entrepreneur, content creator, touch football representative and all-round opportunity magnet, Jackson "Millsy" Mills. From landing his first role at Qantas through cold outreach, to sliding into the DM's and receiving a reply from Mark Cuban, becoming friends with the Beckhams, working in cybersecurity, and now build...

This week, we're diving into the world of parasocial relationships and asking a question I can't stop thinking about: Why is a woman's relationship often considered her most interesting piece of content? From Ariana Grande and Tammy Hembrow to soft launches, hard launches and everything in between, we're unpacking our obsession with knowing what's happening behind the scenes of...

This week, we dive into the cultural phenomenon that has taken over everyone's feeds: Off Campus. But this isn't actually an episode about hockey boys. It's about what happens when brands learn to sit at the intersection of pop culture, entertainment and marketing. From viral reach and trending conversations to why social media is no longer just a marketing channel, We unpack the real...

⁠Join us at our next community event! Tickets here!⁠ Friendship is one of the most important parts of my life and honestly, one of the things I feel I've gotten right. In this episode, I'm sharing the stories behind some of the friendships that have shaped me, from my best friend of almost 20 years to the people I've met in Australia who have become family. We talk about what makes fri...

This episode feels a little more personal than usual. I’m sharing a real, unfiltered look into the season of life I’m currently in - the chaos, the growth, the overwhelm, the gratitude and the quiet moments where I’ve had to stop and ask myself what I’m actually building toward. Over the past few weeks, life has felt full in every sense of the word. From events, work, friendships, networking, long...

TAC Scholarship Link Connect with Justin Learn more about The Aggregate Co. Today we are joined by Justin Irvine from The Aggregate Co. - aka the man making logistics sound way more interesting than it should be. This episode is packed with conversations around: Why ops can quietly make or break your brand The truth about free shipping Expanding into the US without completely burning cash Customer...

Revere Recruitment - Salary Guide Connect with Em here This week’s episode is a deep dive into the realities of careers, hiring, and what’s actually happening in the job market right now. I’m joined by Emily Haydon, founder of Revere Recruitment, who brings over 20 years of experience in retail, eCommerce and digital recruitment and truly knows the industry inside out. We unpack both sides of the...

In this episode of If You Know You Grow , Chantel sits down with community builder, founder, and powerhouse operator Carmel Zein — co-founder of Staje and the force behind Humble Brags. From producing conferences straight out of uni to building one of the most sought-after communities in the eCommerce space, Carmel shares how she turned connection into a career — and why authenticity is her bigges...

In this week’s episode, I’m joined by one of the most inspiring founders I know — Maddie Burton. Maddie is the founder of Your Bliss, a low-tox perfume brand created from her own personal health journey. After years of being dismissed, unheard and living in constant pain, she was diagnosed with endometriosis — a moment that completely changed the trajectory of her life and led her to build a busin...

In this episode, I’m sharing the full story behind my decision to leave Nu Harvest, from how I got there, what we built, and why I knew it was time to walk away. We chat: Why leaving a job you love can feel like a breakup The real reason I stepped away (and why it had nothing to do with failure) What we built at Nu Harvest and the legacy I’m most proud of The moment I realised I’d outgrown the rol...

What happens when everything you’ve built… disappears overnight? In this episode, I’m joined by the incredible Bec Stewart — founder of The Habit Tracker, creator, and host of In Her Power Podcast — and we’re diving deep into what it really takes to rebuild your life and brand from scratch. From losing her entire Instagram account (and business momentum) overnight.. TWICE, to rebuilding a thriving...

If you’ve ever wondered what actually goes on inside a founder retreat… this is your inside look 👀 In this week’s episode, I’m recapping my experience at the Humble Brags Founders Retreat — from the people in the room to the biggest lessons I walked away with (and trust me, there were a lot). We’re talking: Why the most successful founders are often the most humble The reality of “community over...

This week’s episode is a little stream-of-consciousness moment that turned into something I’ve been thinking about a lot. We talk about the “be selfish” narrative that’s everywhere right now and why it only works if you weren’t already selfish to begin with. If you want a village, you have to be the village. Reciprocity matters. Boundaries matter. And so does knowing when you’ve been over-investin...

This episode is slightly unhinged… but accidentally insightful. What started as a conversation about personal brand quickly spiralled into misconceptions, founder pressure, burnout, masculine vs feminine energy, astrology compatibility ratings, and whether you should be sharing your entire life online (or absolutely not). We chat about: The biggest misconceptions people have about us Founder-led b...

Thinking about a career in marketing? This episode is for you. In this solo chat, I’m unpacking the real conversations I have daily in my DMs — what it actually takes to build a career in marketing, where expectations often miss the mark, and why getting your foot in the door isn’t always glamorous (but is always worth it). We talk talent droughts, entry-level salaries, transferable skills, why un...

In this mini episode, Chantel dives into a big question marketers (and shoppers) are quietly asking: is luxury actually… accessible now? From the decline of logo-heavy status symbols to the rise of luxury experiences , this chat breaks down how purchasing behaviour is shifting — and why a designer bag just isn’t the flex it used to be. We unpack what declining luxury sales really signal, why trave...

In this episode, Chantel unpacks the five things that truly changed her life in 2025 — and spoiler: none of them were overnight wins or shiny “quick fixes”. From finally locking in a routine that actually works (yes, including 4:30am mornings), to learning how to say no without guilt, redefining self-worth, and getting comfortable with a little discomfort, this is a real and reflective chat on gro...

Rhode is finally accessible in Australia - for the first time ever and it’s a big deal. Until now, Australians have never been able to purchase Rhode from within Australia. No local DTC shipping, no retail access - just distance, workarounds and hype. That’s what makes Rhode’s upcoming launch into MECCA such a defining moment for the Australian beauty market. In this impromptu, opinion-led episode...