If You Know You Grow

The season finale is here! Today I'm reflecting on my first quarter of being fully self-employed the lessons, the challenges, the wins, and the mindset shifts that have changed the way I approach business. I'm sharing what growth actually looks like behind the scenes, why investing in yourself is often the hardest investment you'll make, and how I'm planning the next six months acr...

https://www.mateship.app/ Jackson Mills This week, I sit down with entrepreneur, content creator, touch football representative and all-round opportunity magnet, Jackson "Millsy" Mills. From landing his first role at Qantas through cold outreach, to sliding into the DM's and receiving a reply from Mark Cuban, becoming friends with the Beckhams, working in cybersecurity, and now build...

This week, we're diving into the world of parasocial relationships and asking a question I can't stop thinking about: Why is a woman's relationship often considered her most interesting piece of content? From Ariana Grande and Tammy Hembrow to soft launches, hard launches and everything in between, we're unpacking our obsession with knowing what's happening behind the scenes of...

This week, we dive into the cultural phenomenon that has taken over everyone's feeds: Off Campus. But this isn't actually an episode about hockey boys. It's about what happens when brands learn to sit at the intersection of pop culture, entertainment and marketing. From viral reach and trending conversations to why social media is no longer just a marketing channel, We unpack the real...

⁠Join us at our next community event! Tickets here!⁠ Friendship is one of the most important parts of my life and honestly, one of the things I feel I've gotten right. In this episode, I'm sharing the stories behind some of the friendships that have shaped me, from my best friend of almost 20 years to the people I've met in Australia who have become family. We talk about what makes fri...

This episode feels a little more personal than usual. I’m sharing a real, unfiltered look into the season of life I’m currently in - the chaos, the growth, the overwhelm, the gratitude and the quiet moments where I’ve had to stop and ask myself what I’m actually building toward. Over the past few weeks, life has felt full in every sense of the word. From events, work, friendships, networking, long...

TAC Scholarship Link Connect with Justin Learn more about The Aggregate Co. Today we are joined by Justin Irvine from The Aggregate Co. - aka the man making logistics sound way more interesting than it should be. This episode is packed with conversations around: Why ops can quietly make or break your brand The truth about free shipping Expanding into the US without completely burning cash Customer...

Revere Recruitment - Salary Guide Connect with Em here This week’s episode is a deep dive into the realities of careers, hiring, and what’s actually happening in the job market right now. I’m joined by Emily Haydon, founder of Revere Recruitment, who brings over 20 years of experience in retail, eCommerce and digital recruitment and truly knows the industry inside out. We unpack both sides of the...

In this episode of If You Know You Grow , Chantel sits down with community builder, founder, and powerhouse operator Carmel Zein — co-founder of Staje and the force behind Humble Brags. From producing conferences straight out of uni to building one of the most sought-after communities in the eCommerce space, Carmel shares how she turned connection into a career — and why authenticity is her bigges...

In this week’s episode, I’m joined by one of the most inspiring founders I know — Maddie Burton. Maddie is the founder of Your Bliss, a low-tox perfume brand created from her own personal health journey. After years of being dismissed, unheard and living in constant pain, she was diagnosed with endometriosis — a moment that completely changed the trajectory of her life and led her to build a busin...

In this episode, I’m sharing the full story behind my decision to leave Nu Harvest, from how I got there, what we built, and why I knew it was time to walk away. We chat: Why leaving a job you love can feel like a breakup The real reason I stepped away (and why it had nothing to do with failure) What we built at Nu Harvest and the legacy I’m most proud of The moment I realised I’d outgrown the rol...

What happens when everything you’ve built… disappears overnight? In this episode, I’m joined by the incredible Bec Stewart — founder of The Habit Tracker, creator, and host of In Her Power Podcast — and we’re diving deep into what it really takes to rebuild your life and brand from scratch. From losing her entire Instagram account (and business momentum) overnight.. TWICE, to rebuilding a thriving...

If you’ve ever wondered what actually goes on inside a founder retreat… this is your inside look 👀 In this week’s episode, I’m recapping my experience at the Humble Brags Founders Retreat — from the people in the room to the biggest lessons I walked away with (and trust me, there were a lot). We’re talking: Why the most successful founders are often the most humble The reality of “community over...

This week’s episode is a little stream-of-consciousness moment that turned into something I’ve been thinking about a lot. We talk about the “be selfish” narrative that’s everywhere right now and why it only works if you weren’t already selfish to begin with. If you want a village, you have to be the village. Reciprocity matters. Boundaries matter. And so does knowing when you’ve been over-investin...

This episode is slightly unhinged… but accidentally insightful. What started as a conversation about personal brand quickly spiralled into misconceptions, founder pressure, burnout, masculine vs feminine energy, astrology compatibility ratings, and whether you should be sharing your entire life online (or absolutely not). We chat about: The biggest misconceptions people have about us Founder-led b...

Thinking about a career in marketing? This episode is for you. In this solo chat, I’m unpacking the real conversations I have daily in my DMs — what it actually takes to build a career in marketing, where expectations often miss the mark, and why getting your foot in the door isn’t always glamorous (but is always worth it). We talk talent droughts, entry-level salaries, transferable skills, why un...

In this mini episode, Chantel dives into a big question marketers (and shoppers) are quietly asking: is luxury actually… accessible now? From the decline of logo-heavy status symbols to the rise of luxury experiences , this chat breaks down how purchasing behaviour is shifting — and why a designer bag just isn’t the flex it used to be. We unpack what declining luxury sales really signal, why trave...

In this episode, Chantel unpacks the five things that truly changed her life in 2025 — and spoiler: none of them were overnight wins or shiny “quick fixes”. From finally locking in a routine that actually works (yes, including 4:30am mornings), to learning how to say no without guilt, redefining self-worth, and getting comfortable with a little discomfort, this is a real and reflective chat on gro...

Rhode is finally accessible in Australia - for the first time ever and it’s a big deal. Until now, Australians have never been able to purchase Rhode from within Australia. No local DTC shipping, no retail access - just distance, workarounds and hype. That’s what makes Rhode’s upcoming launch into MECCA such a defining moment for the Australian beauty market. In this impromptu, opinion-led episode...

Marketing in 2026 isn’t louder - it’s longer, bolder and more intentional. In this episode, we’re unpacking the marketing shifts that will define 2026 - the ones already happening beneath the surface and the ones most brands aren’t prepared for yet. We explore why long-form content is making a powerful comeback, what the short-term “death” of the portfolio career really means for creatives and fou...

This season was never about having all the answers. It was about asking better questions, about growth, identity, timing, resilience, and what it actually looks like behind the scenes of building something meaningful. Across these conversations, one theme kept coming up again and again: growth isn’t linear, and it’s rarely loud, but it’s usually intentional. We heard from founders, creatives, oper...

In this episode, Chantel shares personal updates and reflections on the recent Black Friday and Cyber Monday shopping period, discussing the polarizing effects on consumer behavior and marketing trends. She emphasizes the importance of brand strategy and transparency while navigating the challenges of burnout and emotional well-being. She focuses on a "stop" the scroll moment by a creato...

In today’s episode, Chantel Brayley sits down with Jessy Marshall, the powerhouse founder of Hive HQ, known for championing female-led brands and rewriting what modern PR and brand storytelling look like. Jessy is industry known for building one of Australia’s most respected boutique agencies, working with emerging icons and guiding them through high-growth moments. It’s honest, grounded and fille...

In this episode, Chantel sits down with Viv Conway , the powerhouse co-founder behind Girls Get Off , the unapologetic sexual wellness brand that changed the way women talk about pleasure, confidence, and owning their desires. Viv opens up about what it really takes to build a disruptive brand in a taboo space, from navigating judgement and social media bans, to creating a community built on humou...

Welcome to another week- It’s a bit chaotic, a bit honest, and very on brand. Chantel talks about why getting comfortable being uncomfortable has been one of the biggest lessons of her life. She shares how discomfort has shaped her growth and how to tell the difference between feeling disregulated and simply stretching yourself. There are stories about burnout, boundaries, saying yes before you’re...