I Do Wedding Marketing Podcast

What if you could make your wedding business more profitable without booking more weddings or hiring more staff? In this episode, I'm joined by Ammar Ahmed, Founder and CEO of MyPlannery, to talk about the hidden costs that could be eating into your profits and why bringing in more revenue doesn't always mean taking home more money. From pricing and payment processing to AI and financial t...

Your social media shouldn't just attract attention. It should make couples feel comfortable and confident enough to book you! In this solo episode, I'm sharing what my latest Hallmark mystery movie obsession taught me about building trust through wedding marketing. From familiar faces and predictable experiences to a comforting sense of community, there are some surprising similarities bet...

Building a successful wedding business takes more than great work and a strong marketing strategy. The relationships you build with fellow wedding professionals, venues, and industry organizations can play a major role in generating referrals, creating new opportunities, and supporting long-term business growth. In this episode, I'm joined by Jenn Laiacona, President of the Central Florida Wedding...

AI is changing the way couples search for wedding professionals, and that means wedding businesses need to think differently about the content they create online. In this episode, I’m joined by Nicole Londono of Lattes for Lunch to break down the relationship between blogging, SEO, and AI optimization (AIO). Nicole explains how AI-powered search is changing online visibility, why couples are searc...

Preferred vendor lists can be one of the most powerful referral sources for wedding professionals, but earning a spot on the right lists requires more than simply asking to be added. In this episode, I am joined by Kevin Dennis, founder of Fantasy Sound Event Services and host of the Mind Your Wedding Business podcast, to break down how wedding pros can strategically build relationships with venue...

There are so many great wedding industry events happening over the next few months, so in this solo episode, I’m sharing the conferences, summits, workshops, and educational opportunities I’m most excited about. Some are virtual, some are in person, several are completely free, and I’ll even be teaching at a few of them! If you love a good mix of education, connection, and fun, grab your calendar...

If Pinterest has been sitting on the back burner of your marketing strategy, this episode is your sign to take another look. I'm joined by Pinterest Marketing Strategist Dana Bahr , who spent more than a decade in wedding and event planning before helping wedding pros use Pinterest to generate consistent, organic leads year-round. In this episode, we're breaking down how Pinterest isn'...

In this episode, I'm breaking down how the algorithm actually works, why it's much simpler than most wedding pros think, and how I was reminded of this recently by a strawberry lobster (yes, you read that correctly! 🍓🦞). I explain why social platforms are simply trying to recommend content people enjoy, and how you can use that to your advantage. In this episode, I'll cover: What the...

In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full o...

If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-drive...

If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer...

This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney , for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has...

Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m break...

Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman , host of Secrets of a Bridal Seamstress Podcast and Business Membership , to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it ac...

We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create co...

In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series:...

In this episode of the I Do Wedding Marketing Podcast , I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own.  Lucky for us, he delivered. We dive into his five Pricing Archetypes,...

Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content , which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is po...

Coming in hot post-Super Bowl with something that’s been on my mind: Trending content.  Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast , I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually tur...

Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE . With features in Vogue , Essence , The New York Times , and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t...

In this episode of the I Do Wedding Marketing Podcast , we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson , founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective , and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026....

🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast , and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so muc...

In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces...

Welcome to a new year of the I Do Wedding Marketing Podcast ! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the...

Welcome back to another episode of the I Do Wedding Marketing Podcast ! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally drain...