I Do Wedding Marketing Podcast

In this week's solo episode, I'm sharing one of my favorite tools for creating content faster: Instagram’s Edits App. I'm breaking down why I love it, how to use templates to create Reels in minutes, and why this app is making it easier than ever for wedding pros to show up consistently on social media without spending hours editing. If you've ever stared at your camera roll full o...

If you've ever been on a call with me, there's a very good chance you've heard me ask, "Have you heard of Emerge Event Collective?" That's why I was so excited to sit down with Sarah Roshan, founder of Emerge Event Collective and a luxury wedding photographer whose entire career is rooted in storytelling and connection. Sarah leads a team dedicated to creating story-drive...

If you’ve tuned into this podcast before, you know I’m passionate about helping wedding pros create content that actually converts… not just content that gets likes. So when Devon of Design & Devon reached out to talk about website conversions for wedding businesses, I immediately knew we needed this conversation on the podcast. Devon is a former software engineer turned strategic web designer...

This week on the I Do Wedding Marketing Podcast, I’m joined by the UK’s leading wedding industry marketing expert, Becca Pountney , for a conversation about how wedding marketing is evolving in 2026 and what today’s couples actually expect from the businesses they book. Becca is a wedding business consultant, coach, author, award-winning podcaster, and former television and radio marketer who has...

Your social media bio might be the reason potential clients are clicking away before they ever inquire… 😬 In this episode of the I Do Wedding Marketing Podcast, I’m diving into one of the smallest, yet most powerful, pieces of your marketing: your bio! Because those few lines at the top of your Instagram, TikTok, or YouTube profile? They’re doing a lot more heavy lifting than you think. I’m break...

Welcome back to another episode of the I Do Wedding Marketing Podcast! Today I’m sitting down with Nadine Bozeman , host of Secrets of a Bridal Seamstress Podcast and Business Membership , to explore what it really looks like to take your community offline and create meaningful, in-person experiences. Because retreats aren’t just trendy, they’re transformational! If you’ve ever wondered what it ac...

We spend so much time worrying that what we want to say has already been said and that it’s not “original enough.” But here’s the truth: it’s not about the message… it’s about how you say it! In This Episode, I cover: How to use AI by speaking your content instead of typing Why your message still matters (even if it’s been said before) The truth about “everyone already knows this” How to create co...

In today’s episode, I’m breaking down the exact tech tools and AI platforms I use to run my social media management business, and how you can use them in your wedding business, too. I get asked all the time what tools I’m using for content, scheduling, workflows…so I wanted to dedicate an episode to walking you through it all. I’m also sharing information about the upcoming Wedding Summit Series:...

In this episode of the I Do Wedding Marketing Podcast , I’m sitting down with Danison Fronda-Tietz, licensed CPA, former financial analyst for The Walt Disney Company (you read that right!), wedding business owner, and founder of Bowtie & Biz. And okay, yes… I fully invited him on because I had pricing questions of my own.  Lucky for us, he delivered. We dive into his five Pricing Archetypes,...

Valentine’s Day marks the unofficial end of engagement season. And while we’re all hoping for that inquiry rush, today’s episode is about something that works whether your inbox fills up tomorrow… or not. We’re talking about evergreen content , which is the kind of content that builds trust, drives inquiries, and works behind the scenes long after you hit publish. It may not be viral, but it is po...

Coming in hot post-Super Bowl with something that’s been on my mind: Trending content.  Because what better time to talk about trends than after the most-watched content drop of the year? In this episode of the I Do Wedding Marketing Podcast , I’m diving into some of the top questions I hear from wedding pros: Should I be jumping on trends? How often is too often? And are these trends actually tur...

Today’s episode is a masterclass in embracing the luxury wedding marketing with Pearl Farquharson - Founder and Creative Director of the award-winning Boston + Miami event concierge, DELSIE . With features in Vogue , Essence , The New York Times , and more, Pearl has become a trailblazer in luxury event planning. But her journey? It’s anything but typical. 🎧 Tune in as we cover: Why luxury isn’t...

In this episode of the I Do Wedding Marketing Podcast , we are so excited to welcome back wedding business consultant, strategy expert, and smart-marketing advocate Heidi Thompson , founder of Evolve Your Wedding Business, host of the Evolve Your Wedding Business podcast, creator of the Wedding Business Collective , and architect of the Wedding Business CEO Summit happening February 16 - 20, 2026....

🎉 This episode is not just another episode. It is Episode 200 of the I Do Wedding Marketing Podcast , and I still cannot quite believe it! Before we dive into this episode’s topic, I just want to say thank you. Whether you have been listening since episode one, found the podcast last year, or you are brand new here, I am so grateful you are part of this community. This podcast has given me so muc...

In today’s episode, I’m breaking down how Instagram actually converts for wedding professionals, and why relying on just one type of content (like only reels) often isn’t enough. Instagram is a full ecosystem, and each content type plays a different role. Reels help you get discovered, portfolio posts build trust, carousels educate and persuade, and stories keep you top of mind. When these pieces...

Welcome to a new year of the I Do Wedding Marketing Podcast ! We’ve had so much fun over the years talking all things wedding marketing - but today’s episode is a fresh side of marketing that feels perfectly aligned with New Year energy: speaking opportunities. If you’ve been a longtime listener, you know I started adding in-person speaking to my business last year. Building my business during the...

Welcome back to another episode of the I Do Wedding Marketing Podcast ! Today I’m talking about what to do when social media no longer feels like a safe place - and how to rebuild a healthier, more supportive relationship with it, especially as a business owner. I share my own experience of stepping away from social media because being seen felt overwhelming, judgment-filled, and emotionally drain...

As we look ahead to 2026 and 2027, one phrase seems to be everywhere: “Bookings are down.” But is that really the full story? In today’s powerful and eye-opening episode of the I Do Wedding Marketing Podcast , I sit down with Erica Powell , luxury business coach, strategist, and branding designer with over 25 years of experience in high-end sales, to unpack what’s actually happening in the wedding...

How do you build and nurture a trusted network when our industry can feel competitive, isolating, or downright overwhelming? To explore that question, I brought on Charessa Sawyer , founder of Event Therapy and SCV Productions , licensed social worker, certified event planner, author, and all-around advocate for the humans behind the events. About Charessa Sawyer Charessa is the founder of Event T...

This episode is a big one! I officially announced The Social Studio by I Do Wedding Marketing , a brand-new membership designed to help wedding professionals fall back in love with Instagram and their business again. 💛 To set the stage, I’m joined by Taylor Cusick Holman , founder of Enji , to unpack what the State of Small Business report reveals about how much time business owners really have f...

Is your website silently sabotaging your sales?  In this episode of the I Do Wedding Marketing Podcast , I’m joined by Marc McIntosh , CEO and co-founder of Team Wedding Marketing , to unpack one of the most overlooked issues in the wedding industry: underperforming websites. Let’s be real, if your website hasn’t seen a refresh since 2020 (or before), it could be quietly costing you bookings, inqu...

In this solo episode, I’m talking about one of the most underrated success metrics in business and marketing - consistency. I just got back from speaking at the American Bridal Consultants Association’s World of Wedding Events in New Orleans, and I left so inspired by the community of wedding professionals who’ve been showing up for decades. It reminded me how powerful consistency really is - whet...

It’s almost the most wonderful (and busiest!) time of the year for wedding pros… engagement season! 💍✨ In this solo episode of the I Do Wedding Marketing Podcast , I’m taking you behind the scenes of my signature system for building social media calendars that actually move the needle during engagement season. From repetition and messaging to algorithms and realistic posting goals, this episode...

Welcome back to another episode of the I Do Wedding Marketing Podcast and oooh do we have a power-packed episode for you this week! I’m joined once again by my dear friend and wedding-industry legend, Brian Lawrence , a marketing strategist, web designer, and SEO expert who’s helped hundreds of wedding pros turn their websites into lead-generating machines. Brian is a recognized authority in web d...

In this episode of the I Do Wedding Marketing Podcast , I sit down with Canva Verified Expert Brenda Cadman , who shares game-changing strategies for cleaning up, organizing, and maximizing your Canva account - especially if you’re a wedding professional juggling brands, clients, and content. Brenda has been teaching Canva techniques since 2019 and previously spent 20 years running a web developme...