I Do Wedding Marketing Podcast

Friends, have you ever heard of an educational email course? Because honestly? I hadn’t until recently. And now I’m obsessed... 👀 In this episode of the I Do Wedding Marketing Podcast , I sit down with Sebastian Dziuk to talk about a fresh twist on lead magnets: educational email courses . Sebastian is a certified life coach, professional speaker, and U.S. Army Public Affairs veteran who helps LG...

Welcome back to another episode of the I Do Wedding Marketing Podcast! This week I’m joined by Elizabeth Nelson , founder of Snowmad Digital , a digital agency helping wedding venues book out their calendars through smart SEO, beautiful web design, advertising, and automation. Elizabeth’s journey from wildland firefighter to wedding marketing powerhouse is as fascinating as it is inspiring. Togeth...

This isn’t just another episode of the I Do Wedding Marketing Podcast, this is something very special. Back in Episode 170, I shared my exact Instagram strategy for attracting local wedding leads. Today, we get to hear what happens when someone actually implements it. Enter the one and only Heidi Nielson , a live wedding painter from Los Angeles who went from quietly posting on Instagram here and...

Welcome back, Wedding Pros! Today’s episode of the I Do Wedding Marketing Podcast is your official permission slip to finally take Pinterest seriously. If you’ve ever thought, “I don’t get Pinterest” or “I don’t have time for another platform,” this episode will change your mind. Our guest, Laura Rike , is a Pinterest OG - she’s been using the platform since it was invite only (yes, really). Laura...

We love social media here, but email is one of the most powerful (and underutilized) tools wedding professionals have to build relationships, drive referrals, and stay top of mind with clients. That’s why I invited Sofia Brown , founder of By Sofia Brown , to join me. With deep experience in agency marketing and a unique creative eye as a certified makeup artist, Sofia now helps luxury businesses...

What does it really take to work in the luxury wedding market? Spoiler: it’s about more than just bigger budgets. In this episode of the I Do Wedding Marketing Podcast , I sit down with Jackie Watson , Founder of Jaclyn Watson Events and Echelon Creative & Co . Jackie pulls back the curtain on what luxury clients expect, how to market yourself to this niche, and why this level of work isn’t fo...

Are you paying for leads that don’t convert? Join us for the latest episode of The I Do Wedding Marketing Podcast , where we take a hard look at paid wedding directories like The Knot and WeddingWire, and why so many pros are rethinking their value. Guest expert Anthony Grant shares how to spot the pitfalls (fake leads, tough contracts, lost reviews) and where to reinvest your advertising budget f...

In this episode of The I Do Wedding Marketing Podcast, I’m giving you the advice I’d share with your wedding brand if I wasn’t afraid of hurting your feelings. It’s the honest, unfiltered truth about what’s not working on social media—and what you can fix if you want real results. What You’ll Learn in This Episode: Why video alone is not a strategy for wedding pros The mistake of relying only on c...

In this episode of The I Do Wedding Marketing Podcast, I had the absolute pleasure of sitting down with KP and Jesse of Inkpot Creative, the powerhouse duo behind bold, personality-driven branding and website design for wedding photographers. We dive deep into: Why your website should repel the wrong clients (and how that actually helps you book more of the right ones). The role of branding, desig...

In this episode of the I Do Wedding Marketing Podcast , I’m diving into a topic I’ve never covered before — TikTok ads for the wedding industry! I’m joined by Mark Chapman, President of The I Do Society and a true expert in wedding advertising, to uncover how TikTok ads can help you reach your dream couples, build trust, and showcase your brand in a way that converts. Mark shares his journey from...

On this episode of I Do Wedding Marketing , I’m thrilled to be joined by Ron Sefcik of Ron & Jess Marketing! If you’ve ever said, “I need more leads” or “I wish I could book more of the ones I already get,” then this is your episode. Ron is a seasoned wedding marketing expert who dives deep into the real difference between a leads problem and a bookings problem—and how to solve both. We talked...

Hey, wedding pros—are you feeling the mid-year booking blues? In this episode of the I Do Wedding Marketing Podcast, I sit down with luxury wedding planner and business strategist Chris Weinberg, and let me tell you, this one’s a masterclass. Chris has over 20 years of experience working with high-net-worth clients and building a high-touch, profitable event planning business without the burnout....

In this episode of the I Do Wedding Marketing Podcast , I sit down with the brilliant Andrea Shah — wedding industry copywriter and the genius behind Andrea Shah Copywriting. If you’ve ever struggled with making your website copy sound like you , while still converting those dreamy inquiries into booked clients, this episode is for you. We dive into how Andrea went from working in tech to becoming...

In this episode of the I Do Wedding Marketing Podcast, host Nina interviews Terrica , the iconic wedding industry educator, business coach, and founder of Cocktails & Details® and Wedding Pro University. Known as the hype woman for wedding business success, Terrica shares tactical and empowering advice for modern wedding professionals who want to build bold brands, increase profitability, and...

If you've ever felt like your wedding business is running you — instead of the other way around — this episode is for you. In this conversation, I sit down with Courtney Donilon from Aisle Planner to unpack one of the most overlooked but powerful tools in any wedding professional’s toolkit: your tech stack. We talk through the systems, software, and workflows that can save you time, reduce bur...

In this episode of I Do Wedding Marketing , I had the absolute pleasure of sitting down with Alan Berg , one of the most respected voices in the wedding industry when it comes to sales, marketing and business growth. We dove deep into what it really takes to convert leads into bookings, especially in a world where ghosting is so common. If you’ve ever felt stuck wondering why couples disappear aft...

Hey friends! It’s Nina Addeo, and this episode of The I Do Wedding Marketing Podcast is one you’re going to want to listen to—maybe twice! Today, I’m joined by none other than Sarah Dunn of Sarah Does SEO —THE go-to SEO expert for wedding pros—and we’re diving deep into how search engine optimization is evolving thanks to AI . If you’ve been wondering why your traffic has changed, how to get featu...

Hey friends! In this episode of the I Do Wedding Marketing Podcast, I'm diving deep into something I’ve never talked about here before: human resources and team building — and trust me, this is the episode every wedding pro needs. I'm joined by Kira La Forgia, founder of Paradigm Consulting and your new favorite HR expert, especially if you're growing your business beyond just you. We...

Welcome to I Do Wedding Marketing! I’m so glad you’re here—whether you’re tuning in via YouTube, Spotify, Apple, or reading this through the blog. This is a solo episode, and I'm walking you through exactly how I grow Instagram accounts for wedding vendors using local and strategic engagement that drives real results—no bots or paid followers here! After last week’s SEO goldmine with Taylor from A...

Hey there, wedding pros! In this episode of the I Do Wedding Marketing Podcast, I sat down with the incredible Irene Tyndale—CEO of Irene Tyndale Events and a powerhouse coach for wedding planners. And trust me, this conversation is a goldmine for anyone in the wedding industry looking to turn their passion into profit. We dove deep into Revenue Generating Activities (RGAs)—what they are, how to i...

This week on the I Do Wedding Marketing Podcast, I’m thrilled to bring you a deeply honest and much-needed conversation with Mark Caravaggio of Intune Events. If you’ve ever felt confused, frustrated, or even a little burned by gatekeeping, hidden fees, or the infamous “preferred vendor list,” this episode is going to speak to you. Mark and I dive into transparency in the wedding industry—what it...

In this episode of the I Do Wedding Marketing Podcast, I’m sitting down with Taylor Svetlichny of Aligned SEO. If SEO feels like a mysterious code you’ve never cracked, you’re not alone—I’m right there with you! But Taylor breaks it all down in a way that’s approachable, smart, and dare I say... fun? We dive deep into: The biggest SEO myths that are holding creative entrepreneurs and wedding pros...

What do Netflix, keynote speaking, and wedding officiating all have in common? In this episode, we’re joined by Steve Fredlund—author of Do the Unright Thing: Memoir of a People Pleaser and the officiant featured on Love Is Blind Season 8.Steve shares his unlikely journey from corporate actuary to being hand-picked as an officiant for one of the most talked-about weddings on reality TV. But this e...

In this episode, I reflect on my experience speaking at the Maine Weddings EDU event hosted by Real Maine Weddings magazine. I share what it was like being part of a one-room setup with powerhouse speakers like Adriana McDermott from Ava and the Bee, Mark McIntosh from Team Wedding Marketing, Courtney Donilon from Aisle Planner, Carissa Sawyer from Event Therapy Magazine, Jackie Watson from Jacque...

In this cozy and inspiring episode, I sit down with Nora Shiels, an industry powerhouse who has built not one but two thriving businesses in the wedding world — Bridal Bliss and Rock Paper Coin.  You can't have big growth like Nora has experienced without one thing--knowing that sh*t is going to hit the fan! And Nora has developed systems and strategies that wedding pros can apply to protect thems...